Helesia Luke is a co-owner of Ethos Strategy Group, a communications and planning firm specializing in public interest issues. She is also the co-chair of CCEC Credit Union. A long-time public education advocate, Helesia serves on the board for the BC Society for Public Education and the Co-ordinating Committee for First Call BC Child and Youth Advocacy Coalition. Because she's a firm believer in media democracy, Helesia also serves on the board of Megaphone Magazine - a unique publication that helps homeless and low-income vendors earn an income.

In 2003, Helesia was honoured to be a recipient of the Queen Elizabeth II Golden Jubilee Medal for over-functioning. Helesia has a special interest in the role of storytelling in how we construct (and cling to) belief systems. She has spent most of the past two decades discovering how the world really is held together by duct tape and string. This exploration can be summed up by the classic bumper sticker "don't believe everything you think.”

Reporting beat: Public education advocacy, social justice.

Twitter: @ethosstrategy