What will I learn?

Online campaigners Emma Pullman and Jamie Biggar take you on a full-day journey of collaborative, hands-on training in online campaigning and strategy. This workshop will walk you through everything from the basics of online organizing to campaign strategy to email writing. The day begins with a core introduction to the key principles of online campaigning and a workshop on storytelling for action. After lunch, participants will break into groups to workshop campaign ideas before re-converging for group discussion. The day will end with an email writing workshop, and strategies for integrating online and on-the-ground tactics.

Who's it for?

Journalists; writers; activists; campaigners; concerned citizens; NGOs; and those trying to influence public policy. This course is designed to be flexible and relevant for all skill levels.

What should I bring?

A laptop.

Who is Emma?

Emma Pullman is a Canadian Campaigns consultant with global online corporate watchdog group SumOfUs.org. Emma helped grow SumOfUs' Canadian list to 120,000 in less than a year.

She is now a rapid-response campaigner with Leadnow.ca, and a researcher on energy and politics. She has written for The Tyee, Huffington Post, DeSmogBlog, Vancouver Observer and others.

Who is Jamie?

Jamie Biggar is the co-founder and Executive Director of Leadnow.ca. Leadnow.ca is a 225,000 Canadian-strong campaigning community that is pioneering integrated online campaigning. In the last year, the community has organized everything from the massive decentralized actions that followed the Defend our Coast rally to an online campaign that has mobilized fierce opposition to a bad trade agreement.