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Target Globe reader has $120K household income, editor clarifies

Globe and Mail editor-in-chief John Stackhouse sent a letter to staff today clarifying the paper's target audience: people with a household income of $120,000, and retired or young people who either had, or are on their way to, a six-figure income.

The letter was published on the blog of Globe media reporter Steve Ladurantaye.

Stackhouse circulated it to staff Wednesday, following a story on a U.K. media website that quoted Globe publisher Phillip Crawley saying, "We are really only interested in readers who earn more than $100,000."

Crawley was speaking at World Publishing Expo 2013.

The story was picked up by J-Source, the Georgia Straight and The Huffington Post, which ran a video titled, "The Globe and Mail Hates Young People" that skewers the Globe's coverage of Generation Y, or millenials.

Colleen Kimmett is an editor at The Tyee.

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