When you think of paid advertisements, Snuggies may come to mind. Skin care and cleaning products, too. But the premier of British Columbia?

Today, The Tyee snagged this cartoon, ripping Christy Clark's plan to run a 30-minute, primetime TV spot.

What is being called a "television special" will include information about the BC Liberal Party's plans for the coming four years.

Entitled "Strong Economy. Secure Tomorrow," the half-hour advertisement will allow Clark to directly reach voters in an effort to reinvigorate wilting poll numbers. It airs on Global Television on April 14, a couple of days before the provincial election period kicks off.

Featured alongside Clark will be community leaders and "everyday British Columbians," vouching for Liberal leadership in the coming term.

Allison Griner is completing a practicum at The Tyee.