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Clinton, the Johnny Cash of Politics

His beloved-bad-boy brand plays big in Vancouver.

Patricia Robertson 13 Mar 2006TheTyee.ca
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Canada is hot for Bill Clinton. He's sexier than Jimmy Carter, has as much swagger as Johnny Cash and is certainly more appealing than the free-spending, chronically uptight George W. Bush. Not since FDR has a former U.S. president been so beloved, despite (and maybe because of) his obvious personal failings.

When Bill Clinton entered the stage of Vancouver's GM Place Friday , to U2's "In the Name of Love," the sold-out crowd gave him a thunderous standing ovation (which made him remark "Wow, pretty rowdy crowd. You'll make me think I'm president again.) Later, when he joked that his cross-Canada tour was a precursor to announcing his intention to run for Prime Minister of Canada, the screams were deafening. The largely corporate crowd, staid for the other motivational speakers, looked positively giddy.

And Clinton's revival minister/country music star-style sweep of the nation is making him rich. His Canada-wide motivational speaking tour will net him a million bucks in speaking fees and he didn't even have to pick up his saxophone to do it.

But isn't he the same president who was pilloried and dragged through an impeachment process for his extracurricular oval office activities? Uh, yeah. And that same man now speaks to sold-out crowds, commands 150K a night (tickets for the Vancouver event were $329 to $2500 per person plus taxes and charges) and has won the respect of fellow politicians and UN leaders.

That's quite a comeback in just five years. Which reminds me of another Arkansas bad boy who made a late career leap: the aforementioned Johnny Cash. Who else could climb the charts with a Nine Inch Nails cover tune and be rediscovered by a whole new generation of hipsters? It isn't easy to return to your former glory, whether you're an out of favour cult musician, or a retired president.

Forgive and forget?

Hell, even the average person can relate to spending time in self-imposed exile, whether it's through a marriage break up or a job loss. Perhaps that's why Clinton is being so enthusiastically embraced by average folk who are quick to forgive and admit their prodigal son back into the fold. How would you like to go job hunting with the previous work history of an impeached president? How do you explain away that little (and very public) lapse in judgement?

Richard Millhouse Nixon disappeared after Watergate. Tricky Dicky never did recover his reputation after his own Waterloo. Can't you picture him pasting photos into his scrapbook at the end of his life and muttering about his contributions to relations with China? Meanwhile, Nixon's wife Pat probably had to listen to him bash Henry Kissinger over breakfast for the umpteenth time. I mean, what's a president who has retired in disgrace to do?

After he pardoned Nixon, Gerald Ford's post-presidential profile was very low-key. Yet, wife Betty's rehab centre still hits the newscycle when another celebrity cleans up. I like to imagine the old-school republican Ford on the country club golf course, winging other players with a misplaced shot. (There was one comedy casualty to Gerry's retirement: Chevy Chase's eerie Saturday Night Live impression of the accident-prone Ford was no longer relevant.)

Come back kid

Jimmy Carter couldn't free the U.S. hostages in Iran, but he certainly has left a mark as a housing advocate and international statesman. George Bush Sr. spent most of Junior's first term explaining that he was no longer in charge of the oval office. You've got to wonder when even your parents distance themselves from your new job activities. Perhaps, if he spent more time actually working in the oval office and less riding at the ranch, George W. would have been able to deflect his Son-of-George image problem.

Clinton's story is a classic study in the value of redemption as a means to restore your reputation and recover your brand. Like a soon-to-be converted St. Augustine, I can imagine Clinton leaning back in his presidential office chair praying "Lord save me, but not yet."

What's unique about Clinton's position is that there is currently a gap in leadership wide enough to accommodate the reformed bad boy's contributions. Hungry for substance, hope and a multilateral vision for the future, Canadians have been very receptive to his social gospel message of progressive politics and The Third Way - and last night is proof. Audience members hang on his every word as he commands the stump with the same dexterity as Red Emma Goldman or Saskatchewan's Tommy Douglas. In comparison, child-care retracting Stephen Harper and the scandal-ridden Paul Martin are stiff wannabes who don't merit our attention or respect.

Even Lance Armstrong, who spoke after Clinton (what scheduling genius planned that?) barely roused any audience response - and several people even stood up and left part way though. Yeah, Lance, you know, the guy who defeated advanced testicular cancer and won the Tour de France seven times?

'Aphrodesiac'

The rejuvenation of the Clinton brand began in 2004 with the release of his massive memoir, My Life, and his Daily Show appearance to promote it. Canadian menopausal women giddily lined up at their local Chapters to have him sign their books. Weighing in at 1008 pages, you just know that My Life graced most people's coffee table for a few months, then ended its life stacked as a bedroom doorstop next to Stephen Hawking's A Brief History of Time.

His female fans didn't care what he wrote, they just wanted a whiff of that trademark aphrodisiac: political power. Clinton is the sexiest soon-to-be-sixty-year-old in America and his brand remains fresh and relevant. As the Johnny Cash of politics, he's enjoying his rebound into public favour. These two social gospel Southern Baptists remain popular with the masses because of their downhome approach and that trademark Southern charm. Their well-publicized "dark side" only adds to the mystique.

'Dollar Bill'

As for their women, well, that's another story. We know that Hillary is smarter (she was the one who made Law Review), yet she stands by her man. Mrs. Clinton knows that Dollar Bill, as he's been dubbed, still has some career left in him and she's unwilling to abandon their legacy. Like many ambitious baby boomers, he's not content to just retire. If Hillary wins the Democratic leadership, he'll be first lady on her campaign trail. Don't count this power couple out, they're the Johnny Cash and June Carter of politics. Can't you just hear Hillary singing that famous Jackson duet "We got married in a fever…" on the campaign trail with Bill pickin' 'n grinnin' faithfully at her side?

In all the media coverage, there's been no mention of Monica Lewinsky. She's been assigned her fate as an opportunistic handbag designer and obnoxious former fling. The sex scandal is old news, overshadowed by Clinton's discussion of his commitment to peace, addressing AIDS, tackling climate change and combatting global poverty. (What a relief it must be for Clinton to be able to return to the community work he loves, without the pressure to perform or the negative press, and with a bigger paycheque.)

As cynical post-Emersongate Vancouverites opened their wallets and their democratic hearts to Clinton last night, we can only hope that his redemptive salve soothes the embattled psyches of local politicos.

This week in Canada, we just can't get enough of Dollar Bill Clinton.

Patricia Robertson is a Saskatchewan journalist. Read more of her musings at www.LaptopFarmers.com.

 [Tyee]

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