David Frum, the son of CBC royalty who famously penned George W. Bush's "axis of evil" sound bite, has launched a website called The New Majority with the stated mission of “building a conservatism that can win again.” He presides over a group of bloggers a la the liberal Huffington Post, which coincidentally leads with a scoop today from Frum’s site: Sarah Palin’s $180,000 wardrobe found in ‘trash bags.’

So what new ideas for reviving the U.S. right are percolating from Frum’s new online salon? Former Republican Majority House leader Newt Gingrich wants Americans to see Mexico as “an enormous national security threat,” and Herbert Hoover is offered as a beacon by his great-granddaughter, who argues that Hoover would have fixed the Depression that Roosevelt just made worse.

Frum contributes his own philosophizing. In a recent post, he harkens back to his former “Reagan conservative” Harvard law professor, who asked the class, “What is it with these liberals?”

All these years later, writes Frum, “I still don’t know the answer.”

How’s all this playing among Canadian conservatives? Over at the Western Standard they’re snickering at Frum’s “unintentional parody.”

David Beers is editor of The Tyee.