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Weezer's Viral Vid Masterpiece

Rock stars ... they're just like us!

Doretta Lau 10 Jun 2008TheTyee.ca

Doretta Lau regularly writes about Internet video for The Tyee.

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'Pork and Beans': homage to web surfers.

Prior to YouTube and other video streaming websites, Weezer's music video for the 1994 single "Buddy Holly" was probably one of the most-viewed videos of all time -- it was part of the Microsoft Windows '95 CD-ROM, so anyone who had a PC with the Windows '95 platform could watch the Spike Jonze-directed video over and over again.

"Buddy Holly" is full of nostalgia -- the lyrics and video invoke Buddy Holly and Mary Tyler Moore, as well as the TV show Happy Days. But the opening lines of the song, fully embrace '90s lingo: "What's with these homies dissing my girl? Why do they gotta front?" "Buddy Holly" proved that Weezer was at once nerdy and cool, culturally literate and groundbreaking.

Fourteen years later, the band is still master of pop culture production. Weezer's latest single is "Pork and Beans," a song about embracing your idiosyncrasies and refusing to conform to societal norms. It's quite fitting, then that the video for "Pork and Beans" incorporates recent Internet celebrities and memes from viral videos such as singer Tay Zonday ("Chocolate Rain"), video blogger Chris Crocker ("Leave Britney Alone!"), comic Kyle Sullivan (as Kelly in "Shoes"), and Miss South Carolina Caitlin Upton ("Miss Teen USA 2007 -- Miss South Carolina Answers a Question").

If you're interested in watching all the videos Weezer references in "Pork and Beans," Nicholas Carlson at Valleywag hunted down all 24 of them for your viewing pleasure. But you've probably seen most of them while surfing the Internet or through recommendations from friends.

For me, the genius of "Pork and Beans" lies in the idea that the members of Weezer watch viral videos and love them just as much as I do. While "Buddy Holly" is a nod to pop culture icons of yesteryear, "Pork and Beans" is an homage to the regular people who have embraced web 2.0 as a medium for cultural production. In the midst of our celebrity-obsessed culture, it's comforting to know that rock stars, as US Magazine would say, "they're just like us."

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