Rennie's Remedy: Taller, Cheaper
Condo king says cut unit costs by adding floors, capping developer profits.
Rennie: 'Turn air into market housing. You can start today.'
A Home for All
- Fixing the Crazy Cost of Housing
- Affordable Housing: Five Myths
- Homes that Cost Less than Rental
- No Money Down Mortgages Still a Good Idea? This One Works
- 'We Need Rental, Today': Toderian
- The Path to New Rental Homes: One Broker's View
- Basement Suites in the Sky
- Rennie's Remedy: Taller, Cheaper
- Do It Yourself Home Lauded by Housing Minister Coleman
- The Coming Co-op Crunch
- In Vancouver, a Renter's Rat Race
- Let's Create Housing Policies Young People Can Afford
Related Document
Two years ago, Bob Rennie suggested that Vancouver developers should build affordable housing in order to save the city's teachers, police officers and other vital service workers. Today, the city's real estate guru is warning that his industry needs to build affordable housing in order to save itself.
"It's no longer just about, 'How can we find a place for people earning local incomes to live?' Rennie told The Tyee. "It's because affordability is the market now."
He said the tipping point was about $300,000. By no coincidence, that also happens to be about as much as median Metro Vancouver family can afford.
"There is sensational demand for anything under $300,000," Rennie said. "Everything in that price range sells within 60 days. And if it's at the right address, it's gone in the first week."
Rennie's remedy: Second mortgages to protect the city's grant of "free" density, a hard cap on developer profit, and the construction of "Ikea-level" starter homes. If that sounds like a complex and even mysterious formula, hopefully you'll have a much clearer understanding of Rennie's proposal by the end of this article.
But here's Rennie's bottom line: "Using a model like this, there's no reason we couldn't bring a two-bedroom home to market for less than $300,000," he said.
Free land, with a long-term mortgage
Like everyone else interviewed for this series, Rennie said the problem begins with Vancouver's high land costs. His solution begins with the city permitting the construction of a few extra floors of affordable housing in each new condo tower.
"I found the land for free, because I am just lumping it on top of every other building," he said. "If a building was 22 storeys, for example, I'd change it to 30 storeys."
Those additional storeys would be dedicated to entry-level ownership housing, and would most likely be located toward the building's ground floor -- e.g., storeys three through 10.
And rather than allow a windfall profit on that "free" density, the city would hold the additional value through some sort of a lien or second mortgage.
"Everybody goes 'Oh my God,' if the developer got a windfall profit. Solve that, and it's, 'Oh my God,' the buyer got a windfall profit," Rennie said. "So you put a charge on the title of each unit on those additional floors, and the city has never given away the density."
"It's like a second mortgage in the favour of the city," he continued. "If the homeowner ever wants to sell that suite, the charge stays on and he sells it at a discount to the next buyer. Or, he can pay it off and turn the unit into market housing."
Rennie suggested the "second mortgage" should accumulate interest at a low rate -- something at or below a cost-of-living index -- but should not require monthly payments. Unlike the Options for Homes model, which also involves shared equity, Rennie would fix the second mortgage at a dollar value, rather than as a percentage of the unit.
Such a second mortgage could lower the net price of a 900-square-foot, two-bedroom family suite with a market value of $450,000 to something costing the buyer in the range of $360,000.
Profits: Keep 'em, but cap 'em
The second component of Rennie's proposal is to cap the amount of profit a developer can make on those units.
"Let's say the developer can only make a 5 per cent profit, instead of the usual 15 per cent," Rennie said. "So let's just pick a number out of thin air and call that an additional $45,000 in savings."
That would bring down the price of the hypothetical two-bedroom unit described above to perhaps $315,000.
"You'd have to have some sort of open book so that the developer can be monitored," Rennie said. "I think these are easy things to solve."
Rennie is adamant, however, that unlike the Options condos, Vancouver's affordable housing should be built by for-profit developers.
"A not-for-profit project would get 30 units built. I want to see 3,000 of these done within the next few years," he said. "Thirty units is not going to fix Vancouver's affordability gap."
Rennie is similarly unenthusiastic about site-specific affordability solutions.
"We need a replicable model," he said. "I want something that will work on Richards Street as well as it will work at the corner of Nanaimo and Kingsway. I wanted this to work in West Vancouver, where land is $200 a foot and I want this to work in Surrey, where land is $60 a foot buildable."
Ikea finishings, screened purchasers
By stripping the unit of granite countertops and expensive appliances, Rennie figures a developer could save another $20,000 per unit.
"Let's use Ikea-quality finishings," he said. "Pare in down to cork floors and maybe a tile counter... The idea is, no stainless steel refrigerators, no this, no that. Just get me on the title."
Rennie also suggested that if the city were to defer development fees, that could save another $10,000 per unit. And he offered to cut his own fees on these sorts of units.
Altogether, the savings Rennie suggests hold the potential to lower the financeable cost of a $450,000 apartment to perhaps $275,000 -- a figure that begins to fall within the reach of the region's median two-paycheque family.
In return, Rennie would want to ensure that these units were being sold to median-income families that planned to live in them. He suggested that screening criteria might include factors such as job description, income levels, previous address.
"I think if you don't live in it for six months, maybe you have to pay that second mortgage back," he added. "I don't know the answer but I know its all about intent."
Developer ran quicker than consumer
"What Vancouver has, that everybody has, is no confidence right now," Rennie said. "But what Vancouver has that nobody else has is low inventory. The developer ran quicker from this economy than the consumer."
Some critics -- and you will hear from them in future stories in this series -- worry that Rennie's remedy will actually harm the patient by clearing the way for a forest of tall towers, blotting out scenery and changing the very different shape, and feel, of existing communities.
Rennie suggested that it may be less important that Vancouver find the perfect model for affordability, than that it act on some workable model to put builders back to work -- this time on the housing stock the region really needs.
"The thing is, you write this and everyone can poke holes in parts of it, but philosophically it's bang-on because it can turn air into market housing, starting right away," Rennie said. "And it can work in every neighbourhood."
Related Tyee stories:
- Arthur Erickson, the Brand
His new condo tower is more ritzy than timeless. - A City's Fragile Soul
The push to slick up Vancouver, and the price. - The Myth of Dense Vancouver
Stats show city isn't countering flight to suburbs.





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Monte Paulsen
2 years ago
What else might work?
A Home for All is a series that seeks to identify strategies to close the gap between what ordinary B.C. homes cost and what ordinary B.C. families can afford.
In today's interview, real estate marketer Bob Rennie suggests a strategy to lure for-profit developers into the business of building entry-level apartment homes.
What other strategies would entice for-profit builders -- not only the large firms that build condo towers, but also family homebuilders -- to create the housing Vancouver residents need, as opposed to building luxury homes that bring much higher profit margins?
alive
2 years ago
Part of the problem
Another way to cut costs would be for the real estate business to be re-structured.
There is no earthly reason why realtors should spend 70% of their efforts going door-knocking to solicit listings; the public hates to be bothered that way, and a supposedly professional should not be soliciting for clients!
Like with any other service a potential customer would walk in to a real estate office when and if he desires such services.
In that scenario the office could arrange for an independant appraiser to visit the house in question and establish a proper selling price (no inflated prices that way).
Next the property would be listed on a common service site, and every realtor can bring potential buyers and secure a deal.
The listing office will need a few trained sellers-representatives, who in turn gets a small portion of the commission.
In other words, no listing commission and enough paying work for the realtors employed.
This would also stop the practice where a realtor represents both buyer and seller!
The main advantage is that realtors will be working on actual cases instead of wasting time looking for clients.
No other industry have 80% of its employees basically wasting time and effort, just hoping and dreaming of an income.
James Burns
2 years ago
The last thing Vancouver
The last thing Vancouver needs are buildings constructed with materials even cheaper than the ones that have been used thus far.
The quality of construction of existing apartment buildings in the downtown core is atrocious. Many of them are already rotting away, or saddled with huge repair bills.
Poor regulation combined with for-profit motivation has led to this. The last people we want leading this charge are people like Rennie who are the biggest part of the problem. They'll throw up even poorer quality crap than the garbage we already have, and call it "Ikea-level". Ikea should sue Rennie's ass for copyright violation, and for besmirching their brand.
"...it can turn air into market housing..." sounds like something someone who wants to sell the emperor a set of amazing threads would say.
Vancouver: we're built on hot air.
Campbellwearsatutu
2 years ago
4 room bungalows
2 bedrooms,1 bathroom,kitchen,living room,plain simple,nothing fancy,I could build them for a 100.000.00$, and that is all people need, you could tweak them a little,add a extra bedroom for a bigger family.
And you know what,if people owned/bought these units,instead of every dollar going to mortgage,the money would flow into the economy.
It`s real simple,but the banks,the Rennies,the real estate agents don`t want that,despite what Rennie says,the man is a sponge,looking to soak up whatever fees he can get.
I know history,I know what can be done,the US army buily housing for 60.000thousand people in San Diego in 3 months for the workers for WWii
There is no will to build for those prices,where was Rennie`s compassion when there was line-ups to buy?
EXACTLY
jrb
2 years ago
isn't he rich enough yet?
what other reason could there be for a person as stinking rich as rennie to want to get his foot in the door of an entirely new segment of the market - other than pure greed?
if he's sincere in wanting to solve the affordable housing problem, what, if anything, has he done thus far with HIS OWN money to create even one affordable home?
show us that you're willing to put your own money where your mouth is, rennie, and we'll at least give you the time of day. otherwise ...
Campbellwearsatutu
2 years ago
By the way Rennie
High-rise construction will never be cheap,it`s the nature of the beast,regs/rules/codes, keep buildings to three story wood frame,or even no stories,anyways,great fictional novel Rennie.
Ain`t going to happen in BC,but if there was a will, the city provides land,bulk purchases of wood materials,cheap pine,or whatever,and no-profits,a few supervisors and some construction dudes,carpenters,plumbers etc etc etc--And everyone works for wages,and I mean everyone,and we wouldn`t need a Rennies to soak up fees/no real estates needed, people just put their name on a list,as long as their selling keep building them.
other than that,take a hike Rennie
jrb
2 years ago
horizontally challenged
it's undeniable that this part of the country needs to build upwards, just as places like hong kong and tokyo have had to do.
we're hemmed in by mountains, the sea, and a border and the population here is going to keep rising faster than in most other parts of the country.
three-story walk-ups are so 1950s. dinosaurs, even.
but we don't need rennnie-ized walmart-esque condos nearly so bad as we need affordable 1BR and 2BR rental suites.
where does mr.rennie stand on social housing with rents scaled in proportion to average household incomes? (that's if he's even heard of such a housing concept)
and how many rental units is he proposing there should be within each of his econo-towers? (if any)
Stump
2 years ago
profits and parking
Rennie advocating for profit caps after he's made his $$$s strikes me as a bit 'rich' but whatever. He's no worse a hypocrite than most of us in this regard.
What I find frustrating in Metro Vancouver are the acres of parking lots that sit unused much of the time. Why we aren't building homes or community rooftop gardens on top of this under-utilized space is beyond belief.
Moat
2 years ago
Use good materials!
Did we not learn anything from the leaky condo scare?!
Mr. Rennie's intentions are good, but his solutions need some work.
"Ikea quality"? No thanks, as nothing will last for long. Can we be a bit more creative than that?
Maybe stop exporting raw logs and have the flooring or some other furniture created using beetle kill pine?
But please, no IKEA quality" stuff. The Craigslist "free" section is full of it.
And so is the dump. Please don't put it in our neighborhoods.
rangergord
2 years ago
throw the real estate bums out!
Rennie one of the real estate bubble cheer leaders here to tell us how affordable $300,000 condo's are. I can't believe that anyone seriously thinks those in the real estate cabal have any solutions for affordable housing to offer society. These bums deserve to go down, and should be run out of town on a rail.
"Today, the city's real estate guru is warning that his industry needs to build affordable housing in order to save itself."
"It's no longer just about, 'How can we find a place for people earning local incomes to live?' Rennie told The Tyee. "It's because affordability is the market now."
Wow this guy must be a prophet. He was not saying things like this while he was raking in huge commissions as the bubble expanded.
Real estate agents, banks, insurance companies, governments at every level= real estate cabal. Throw the bums out!
Rod Smelser
2 years ago
Wider rather than taller
I would prefer to see more emphasis on building seven or eight story concrete buildings with large floorplates. The Vancouverism doctrins have tended to restrict floorplates to less than 10,000 sf on the excuse that this will keep "sunlight on the street".
The real motive is to create a picture of density, but to do it in such as way as to drive up prices and to drive down livable space.
bentrider2010
2 years ago
Now I am Furious
Ok, this real estate series has now lost all its credibility. Why is a real estate agent being asked for a solution to a problem that he helped cause - a giant real estate bubble and wildly inflated profits for useless real estate agents! Bob Rennie has contributed nothing to the city of Vancouver. Guys like him are simply parasites who have extracted a lot of money from the economy (for themselves) while offering nothing in return except permanent damage to the city. I would not trust this guy as far as I could throw him.
People with something to contribute have fled Vancouver while Bob has been furiously pumping up the real estate bubble. Small businesses, the creative class and everyone who needed industrial space to carry out their activities has been forced to leave Vancouver because of the conversion of commercial real estate for Bob's condos and the irrational inflation of residential real estate helped along by Bob's giant advertising budget. Vancouver is now a terrible place for business and a terrible place for jobs (other than condo construction jobs!). Vancouver has been converted to a holiday resort for wealthy real estate speculators who earn their money elsewhere.
More crappy CondoBob Towers are a solution for maintaining Bob's income in a declining market, not a solution for improving the quality of life for normal people who work in Vancouver.
Joseph Jones
2 years ago
No Thirty-Story Ripoff in Norquay!
The Neighbourhood Centres city planning process now underway for Norquay Village in East Vancouver is making it clear that our residents' vision for our neighborhood is anything but Metrotown Cloned or Kingsway Canyon.
That already-zoned-for 24 story skyscraper at Kingsway and Nanaimo (just ahead of what was supposed to be our neighborhood planning – funny thing) is not the human-scale architecture that the community wants. Density and affordability do not require drive-to vertical gated cocoons that kill street life and destroy community.
To Bob Rennie: So you and your developer buddies are having financial problems at Kingsway and Nanaimo because some scamster grabbed the rezoning lift, flipped the land, and vamoosed with the easy bucks. And then your profiteering bubble burst. Go hawk those ever-taller towers somewhere else.
P.S. We in Norquay are not about to forget the lie that our community would get a real grocery store out of that rezoning.
monty
2 years ago
Rambunctious Rennie
is as trustworthy as those folks at AIG.
This is just another way for him to earn grandiose profits while ruining the city for those who grew up there.
realisticman
2 years ago
Economies of Scale
Desperately seeking affordability; Vancouver looking east 2020.
http://www.travel-earth.com/brazil/sao-paulo.jpg
Tbarnston
2 years ago
Habitat for Humanity
Rennie's mortgage idea is a riff on the structure Habitat for Humanity uses in its projects. See the last question in this FAQ:
http://www.torontohabitat.on.ca/web/faq.aspx
It is good to see a business man acknowledging that profit needs to be capped for affordable housing to be built. However, I still fail to see how for-profit developers will be able to construct QUALITY affordable housing. The business exists to make profit first and foremost. As a construction worker I would never work on a project structured this way as safety and training standards would be atrocious, not to mention construction quality.
Also, would the residents in these units be able to afford the maintenance fees? What happens when the buildings need to be repaired because they leak? Will the residents in the affordable units be able to afford the repair bills? Suddenly we have another swath of people financially ruined as they lose their house and savings because of another leaky condo blow up.
Referring to Monte's question above, I don't think there is any way to get for profit developers to build affordable quality housing short of the government paying them a direct subsidy. The developers want profit, there's no two ways about it.
I think the money would be better spent by funding non-profit housing societies and co-ops. It is more effecient and will provide for better outcomes. I think it would not be hard for the government to stimulate the construction of 3000 units in a few years with this method.
The notion that the for profit sector holds some magic bullet to solve this problem is horribly distracting. Its not in the interest of the for profit sector to build affordable housing en mass because it will erode their profit margins. We need to socially evolve past this inhibiting profit fetish and accept the role non-profit organizations must play in providing quality affordable housing for us.
Rod Smelser
2 years ago
Where on earth is Norquay?
Joseph Jones
P.S. We in Norquay are not about to forget the lie that our community would get a real grocery store out of that rezoning.
Where on earth is Norquay? I thought that was the name for a ski area near Banff. Now it seems to be a name for one of Vancouver City's many precincts of proud property owners.
I have a kind of an idea where Kitsilano or the West End is, though there are no precise boundaries. I was wondering where Norquay is. And I was also wondering how long that name has been in general usage. I don't recall ever hearing it prior to about two years ago.
Joseph Jones
2 years ago
The Norquay Fabrication
The City of Vancouver is out to "do up" what has been a quiet municipal backwater. They decided to call it Norquay Village because of Norquay Park on the south side of Kingsway and Norquay School on the north side of Kingsway. Planners have already discarded their own survey results that show residents strongly not in favor of a proposed mass rezoning.
One big question is why planners decided to plunk their first four "neighbourhood centres" on the east side of Vancouver. This area already has far more than proportional density. (Check out the Villagomez article in the Tyee and the City's own density map.)
My speculation about "Norquay" is that it was cynically targeted because of its immigrant and working class population and its lack of neighborhood citizen's organizations. We currently have about one-third low-income residents. This type of redevelopment will destroy affordable housing and push those people out.
Rod Smelser
2 years ago
Joseph Jones: Sounds like Realtors and Planners doing it again
Joseph, from what you say about the instant neigborhood name and the "village" appelation it sounds like the City Planners were once again working very, very closely with some combination of existing property owners who wanted big capital gains from redevelopment and real estate developers.
How far is the proposed centre of this "village" from the nearest Skytrain station? Those are the nodes that should be seeing the most redevelopment and the greatest increases in density.
come again
2 years ago
we left
bentrider has it right. My spouse ran a small business employing 3 people. I am a creative class professional.
Why? Real estate and politics, and how they were distorting our community and narrowing our future.
We're in Halifax now. we bought a house, i'm working with a firm on national projects, the business bought a property and just finished renovating it.
I wish our future was there, but our future ended up looking a lot better here. and i have to say that although I'm obvously still connected enough to Vancouver to post this, I still think it's more Vancouver's loss than ours. Not because we're special, but because we're not the only ones.
person 1
2 years ago
Responding to the Tbarnston
Responding to the Tbarnston comments above; I think one of the reasons it is difficult for Vancouver society to evolve past the profit fetish is because so many of us have been thrown a bone in the form of huge equity on our homes if we bought at the right time. I believe it was Peter Wall who said "Vancouver is a real estate city", meaning, I guess that that is the predominant industry. That's where the money is to be made. I remember a graphic designer friend telling me twenty years ago that his condo on Beach made more money than ever could by working. Unfortunately, on the other side of this equation, supporting the whole thing are those who either can't afford to buy or bought at the wrong time. The hope of people like Rennie is that they will still be willing to sit up and beg when they are thrown another bone.
Tony Danza
2 years ago
Be patient...
If home buyers can be patient and rent until prices are in line with incomes we won't have to build affordable housing. You can easily rent a two bedroom condo downtown for much less than the cost of owning (about the same as the carrying cost of a 300k condo).
But if you can't wait for supply and demand to sort out our current imbalances then Port Coquitlam, Maple Ridge and Abbotsford would be happy to have you!