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Toolkit for Change: Communications Tips for Concerned Citizens

Protesters against the Trans Mountain pipeline

Protesters against the Trans Mountain pipeline captured headlines last December on Burnaby Mountain. Photo: Jackie Dives.

How can citizens grab headlines? What tools help non-profits speak to key audiences? How can you frame messages that trounce better-heeled opponents? Why do coalitions, protests and teachable moments matter? These are questions answered in "Tools for Change: Communications tips for concerned citizens," by consultant James Boothroyd. With humour and anecdotes, the series draws on the author's broad experience -- as a writer for the World Health Organization, communications director of the David Suzuki Foundation and leader of neighbourhood projects -- to arm change-makers with know-how for navigating the fluid world of communications and public engagement.

In This Series

opinion

Protesters against the Trans Mountain pipeline

Toolkit for Change: Communication Tips for Concerned Citizens

Insights from the hard fought PR battle on Burnaby Mountain. First of a series.

By James Boothroyd, 12 Feb 2015


opinion

PR crisis

Toolkit for Change: Turn a PR Pickle into a 'Crisitunity'

Second in a series on communications tips for concerned citizens.

By James Boothroyd, 19 Feb 2015


opinion

Scene from 'Borgen'

Toolkit for Change: How Surprising Coalitions Trigger Social Shifts

Latest in a series on communications tips for concerned citizens.

By James Boothroyd, 26 Feb 2015


opinion

Olympian Clara Hughes

Toolkit for Change: How to Frame Your Message

Latest in a series on communications tips for concerned citizens.

By James Boothroyd, 13 Mar 2015


opinion

thatcher-toolkit-300.jpg

Toolkit for Change: How Messages Can Mobilize

Is there something change-makers can learn from the Iron Lady's slogans?

By James Boothroyd, 27 Mar 2015


opinion

NewspaperStack_610px.jpg

Toolkit for Change: Ten Tips for Publishing a Killer Op-ed

Get your message seen and heard by key influentials. Last in a series.

By James Boothroyd, 22 Apr 2015


Real Cities Give Their People Places to Pee

Public washrooms should be plentiful and accessible, says one scholar. And cities that do flush, flourish.

By Christopher Cheung