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Toolkit for Change: Communications Tips for Concerned Citizens

Protesters against the Trans Mountain pipeline

Protesters against the Trans Mountain pipeline captured headlines last December on Burnaby Mountain. Photo: Jackie Dives.

How can citizens grab headlines? What tools help non-profits speak to key audiences? How can you frame messages that trounce better-heeled opponents? Why do coalitions, protests and teachable moments matter? These are questions answered in "Tools for Change: Communications tips for concerned citizens," by consultant James Boothroyd. With humour and anecdotes, the series draws on the author's broad experience -- as a writer for the World Health Organization, communications director of the David Suzuki Foundation and leader of neighbourhood projects -- to arm change-makers with know-how for navigating the fluid world of communications and public engagement.

In This Series

opinion

Protesters against the Trans Mountain pipeline

Toolkit for Change: Communication Tips for Concerned Citizens

Insights from the hard fought PR battle on Burnaby Mountain. First of a series.

By James Boothroyd, 12 Feb 2015


opinion

PR crisis

Toolkit for Change: Turn a PR Pickle into a 'Crisitunity'

Second in a series on communications tips for concerned citizens.

By James Boothroyd, 19 Feb 2015


opinion

Scene from 'Borgen'

Toolkit for Change: How Surprising Coalitions Trigger Social Shifts

Latest in a series on communications tips for concerned citizens.

By James Boothroyd, 26 Feb 2015


opinion

Olympian Clara Hughes

Toolkit for Change: How to Frame Your Message

Latest in a series on communications tips for concerned citizens.

By James Boothroyd, 13 Mar 2015


opinion

thatcher-toolkit-300.jpg

Toolkit for Change: How Messages Can Mobilize

Is there something change-makers can learn from the Iron Lady's slogans?

By James Boothroyd, 27 Mar 2015


opinion

NewspaperStack_610px.jpg

Toolkit for Change: Ten Tips for Publishing a Killer Op-ed

Get your message seen and heard by key influentials. Last in a series.

By James Boothroyd, 22 Apr 2015


Your Guide to BC’s Proportional Representation Vote: A Tyee Series

Has the pre-referendum spinning left you dizzy? We’ll help you cast an informed ballot.

By Andrew Seal