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Are you part of The Tyee’s critical 1%?

Thanks for reading this article from The Tyee. I hope it added something to your day. If we haven't met yet, The Tyee is an independent, non-profit news outlet based in Vancouver, B.C. We've been around since 2003 and our team publishes original in-depth articles every single weekday.

You are able to access all of The Tyee's articles — free of charge — because our non-profit newsroom is supported by thousands of supporters of independent journalism. We call them Tyee Builders, and they contribute an amount that works for them.

Why do we call them "Tyee Builders"? Because they literally help build The Tyee. As our reader contributions grow, we invest all of it back into more original journalism, and adding more talented researchers, writers and editors to our team.

Only about 1 per cent of people who regularly read The Tyee contribute financially, but amazingly, that’s enough to cover half of our total budget. Just 1 per cent of people chipping in means that the other 99 per cent get to enjoy open access to fact-based journalism published by a trusted, independent news organization.

Public interest journalism is vital for our democracy, but the sad truth is that newsrooms across Canada are struggling, and laying off more and more journalists each year. Support from our readers means that we can keep our newsroom staffed, resourced, and showing up every day with new original stories that you won't read anywhere else. It also means that we are accountable to you first, not shareholders (we don't have any) or corporate backers (we don't have any of those, either).

Be a part of making Canadian media better and join Tyee Builders today. You choose the amount and frequency you give, and you can cancel at any time.

— Jeanette Ageson, publisher

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SERIES

Toolkit for Change: Communications Tips for Concerned Citizens

Toolkit for Change: Communications Tips for Concerned Citizens
Protesters against the Trans Mountain pipeline captured headlines last December on Burnaby Mountain. Photo: Jackie Dives.

How can citizens grab headlines? What tools help non-profits speak to key audiences? How can you frame messages that trounce better-heeled opponents? Why do coalitions, protests and teachable moments matter? These are questions answered in "Tools for Change: Communications tips for concerned citizens," by consultant James Boothroyd. With humour and anecdotes, the series draws on the author's broad experience -- as a writer for the World Health Organization, communications director of the David Suzuki Foundation and leader of neighbourhood projects -- to arm change-makers with know-how for navigating the fluid world of communications and public engagement.

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In This Series

Toolkit for Change: Communication Tips for Concerned Citizens

Toolkit for Change: Communication Tips for Concerned Citizens

Insights from the hard fought PR battle on Burnaby Mountain. First of a series.

James Boothroyd / 12 Feb 2015


Toolkit for Change: Turn a PR Pickle into a 'Crisitunity'

Toolkit for Change: Turn a PR Pickle into a 'Crisitunity'

Second in a series on communications tips for concerned citizens.

James Boothroyd / 19 Feb 2015


Toolkit for Change: How Surprising Coalitions Trigger Social Shifts

Toolkit for Change: How Surprising Coalitions Trigger Social Shifts

Latest in a series on communications tips for concerned citizens.

James Boothroyd / 26 Feb 2015


Toolkit for Change: How to Frame Your Message

Toolkit for Change: How to Frame Your Message

Latest in a series on communications tips for concerned citizens.

James Boothroyd / 13 Mar 2015


Toolkit for Change: How Messages Can Mobilize

Toolkit for Change: How Messages Can Mobilize

Is there something change-makers can learn from the Iron Lady's slogans?

James Boothroyd / 27 Mar 2015


Toolkit for Change: Ten Tips for Publishing a Killer Op-ed

Toolkit for Change: Ten Tips for Publishing a Killer Op-ed

Get your message seen and heard by key influentials. Last in a series.

James Boothroyd / 22 Apr 2015