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Arthur Erickson, the Brand
His new condo tower is more ritzy than timeless.
The Ritz-Carlton tower, 'catchy as a top-40 single.'
Focus on BC Architecture
- Arthur Erickson, the Brand
- The $18 Million Condo
- City Abandons Its Heritage Gems
- A City's Shapes to Come?
- Can 'Eco-Density' Be Beautiful?
- Nk'Mip Centre Shimmers in Desert
- Women Building Their Power Base in BC's Architecture World
- Uncool: Vancouver's Olympic Architecture
- Architecture of Hope Revisited
Shortly before Arthur Erickson's Graham House was claw-hammered to death last month, a few wily activists and reporters -- including this one -- snuck onto the property to pay their last respects.
As rain trickled in through the shredded roof, the site approached a wry exaggeration of the Ericksonian ideal: the boundaries between inside and out were dissolving -- literally.
The sodden carpet felt like moss-cover beneath one's feet, and the shards of drywall looked like powdered foliage. The interior was pretty much atomized, except for the carcass of a wall oven that you could identify as such only by its strangely unsullied Jenn-Air logo, shining out like the smile of a Cheshire cat after the rest of its body had vanished. The sole other identifiable human artifact was a white plastic toilet brush strewn casually in the main corridor. Perfect. Something to whisk away the skid marks of the matter that we long ago digested and is now being disgorged as waste.
Throwaway masterpiece
The death of an Erickson house can garner more media coverage than the murder of a human being, and that in itself should spook us all into taking a moment to ponder why. Some have expressed outrage towards the Lalji family who owned the Graham House and rebuffed the preservationists' pleas to restore it. Such anger can be seen as a mark of the esteem in which we hold local culture and history. Yet it's absurd when you consider how we as a community blindly support the mechanisms that allow such things to happen.
Maybe you're one who sputters: Those damn Laljis. Who do they think they are? Well, for starters, they're the owners (through Larco Developments) of the Park Royal shopping centre. The Laljis also own some authentic heritage architecture, the 1910 Edwardian Baroque Sinclair Centre in downtown Vancouver, the city's original post office. It's a very recent purchase that the Laljis owe to our current prime minister's astounding cultural indifference to culture and history. The federal government -- that is, we the people -- owned the Sinclair Centre for the ages, until Stephen Harper sold it to the Laljis a few months ago to generate some short-term cash, albeit at the long-term expense of renting back these spaces and potentially even losing them to neglect and the wreckers' ball.
Like a lot of sad stories, the tragedy of the Graham House is not that it died, but that there is little comparable to replace it, not even from Erickson himself. The original house was perhaps 1,600 square feet. That's shoe-closet space for today's West Vancouverite, but once it was a perfectly capacious living area, its small footprint allowing the luxury of large landscape. Do the Laljis -- or anyone -- really need a much bigger house? Or is the new insistence on bulimic architecture just another aspect of our super-sized times? It's hard to imagine that the new house that they'll build on that precipitous lot could compare in any way to the poetics of the Graham House.
Twisted personality
Nor, for that matter, will Erickson's glossy new Ritz-Carlton tower, $29-million penthouse and all, come close to Erickson's true high-rise masterpiece down the block, the MacMillan-Bloedel building. The twisty-formed Ritz-Carlton tower seems to be a fine design, as catchy as a top-40 single. And twisted towers are in vogue these days. But it's hard to escape the feeling that its form is driven more by fashion than by what will last the ages. It even evokes a fashion model, frozen in mid-gyration at the end of the runway.
The more nuanced Mac-Blo building doesn't photograph well; for that matter, its charms are not immediately evident when you cruise by it on Georgia Street. But when you pass by it repeatedly, and look at it closely, you can see how brilliantly and subtly it evokes the presence of a giant old-growth tree, flaring at its base and standing tall and sturdy -- there for the ages, it suggests -- in a strand of forgettable glass towers. Of course we're now aware that neither old-growth trees nor MacMillan-Bloedel -- bought several years ago by the Americans -- are there for the ages.
In these days when Vancouver relentlessly markets itself to global wealth, it's not Erickson's architecture but his signature that stands out like a Cheshire-cat smile. Mere weeks before the Graham House returned to dust, the Ritz-Carlton sales pitch was launched at a champagne-soaked, fur-bedecked soirée pegged for the same swank crowd that is periodically accused of crimes against architecture. Erickson smiled, Diane Krall crooned, Bob Rennie shmoozed, and black-stoled women from Holt Renfrew squeezed their bodies through the crowd. All that transpired just across the bridge and down the block from the doomed Graham House, and yet it seemed so very away from that war zone.
Erickson's architecture might be ground into dust, but Erickson the Brand is very much alive and well.
Selling the brand
At a recent interview at the office of his omnipresent partner, Nick Milkovich, Arthur appears dapper as ever, in his usual impeccably tailored suit and crisply knotted tie. Like most gentlemen who sit alongside Erickson, Milkovich seems slightly scruffy by contrast. The conversation starts brusquely: Is the unsentimental real-estate market, which encourages the demolition of aging heritage houses to max out their lot values, the same force prompting the use of a great architect's name to sell brand new condos? "Oh, come on! No!" retorts Erickson. He points out the outcry across Canada in response to the Graham House demolition, as evidence that people all over the place care about architecture.
Still, neither architect can deny the new market reality of architecture and branding. Milkovich, for his part, doesn't seem to mind that no billboard will ever holler about a Nick Milkovich Signature Project -- his own taciturn website bespeaks his self-effacing modesty. "I can't even stand to see my name on the front door of the office, let alone a building," smiles Milkovich. But does it matter if their clients are buying a label instead of architecture itself? "Arthur can't say to a client: 'You can't use my name,'" observes Milkovich. Later on, he elaborates: "We're part of a truly mercantile system -- it's crazy," says Milkovich. "The name is just a tag, but in the end, they don't talk about the architecture anyway, just the sales and maybe the finishes."
Milkovich usually does most of the talking in interviews, but in the public eye, he's the low-profile straight man who works with Arthur on almost every new project that bears the Erickson name. Erickson the man, the flesh-and-blood designer himself, has been slowly settling into retirement for some time, and it's widely presumed that Milkovich is taking on an increasing portion of the project responsibilities. The Vancouver design firms Musson Cattell Mackey Partnership and Davidson Yuen Simpson have also played a major -- if much more anonymous -- role in the design of the Ritz-Carlton. To what degree is largely irrelevant, as long as whatever transpires looks good in full-page newspaper ads.
'That's their game'
The signature name belies the fact that, more and more, the finished product is an amalgam of market forces that not only have little to do with architecture, they don't even relate much to how people actually live in them. Much of the design scheme and most of the interiors of these condos are determined by the developer and marketing team with the idea of generating great ad imagery, to the architect's frequent chagrin. "I've said to a developer once: 'I can't quite understand: are you giving them what you think they should have, or are you giving them what they want?'" recalls Milkovich, "and he couldn't answer. There's a whole team that's involved in this, and we're just one part of it. I guess they suggest things that will sell. That's their game. "
That's about as rude as Erickson and Milkovich are prepared to get. This new breed of client is their lifeblood, and no architect can be so reckless as to abandon their deference. Well, almost none. As Erickson himself once said to the crowd at the McGill school of architecture: "Are we not the whores of big business, selling our product for their commercial lust? Today's developer is a poor substitute for the committed entrepreneur of the last century, for whom the work of architecture represented a chance to celebrate the worth of his enterprise." And do Milkovich and Erickson still agree with that sentiment? They both answer with a wry laugh, which pretty much says it all.
We are, first and foremost, a city of investors and a city of shoppers, and we willingly defer to the gatekeepers of these activities.
Still, we should not so mindlessly celebrate the Erickson brand that we tend to forget what the architecture itself is (or was) all about. At the Ritz-Carlton launch there was hardly a word about the poetics of space or anything else that once distinguished Erickson from the run-of-the-mill master builders, the Erickson who created not just the MacBlo building but Robson Square, the Eppich House, the Museum of Anthropology, and a legion of other masterpieces. All are far more purely expressive of the great architect's unique vision than is the glamorous Ritz-Carlton.
We're not doing our West coast maestro any favours by celebrating his name more than his very best works.
Related Tyee stories:
- The $18 Million Condo
Vancouver's new architectural paradigm: the insanely priced pied-á-terre. - City Abandons Its Heritage Gems
Vancouver halts program that tied 'eco-density' to restoring historic buildings. - In Search of Canadian Architecture
'Deceptively modest?' We need a loud argument.




28
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Grumpy
4 years ago
One could do better with.......
.....Lego bricks. Arthur Erikson is vastly over rated, what we hear is hype on top of hype. The Ritz-Carlton tower is nothing more than demonstrating Vancouver's colossal 'penis envy': You can't be a world class city unless you have subways and high rise buildings. Vancouver wants to be 12 inches, when compared to other cities 5 inches!
All Erikson is doing, is designing buildings to match Vancouver's ego.
dorothy
4 years ago
Moving mountains or molehills?
- Recently, I had occasion to visit somebody in the Jimmy Pattison Pavillion at VGH. There was this view of the downtown 'skyline', except from that angle, the real skyline was the mountains behind. There was almost perfect symmetry between the majestic North Shore edifices from the hands of the Gods, and the pathetic little man-made echo below. The effect was so ironic, that I found myself laughing out loud, causing the patient I was vitisting to object that his situation wasn't THAT funny. I explained, and he enjoyed the view with me.
RickW
4 years ago
Which Reminds Me..........
........why do schools have to be architectural statements? Or is it going to be explained (down) to me, that it adds to the childrens' collective self-esteem? All I can see is it adds to the cost of schooling, in a direction AWAY from actual education:
http://thetyee.ca/News/2008/01/18/StudentAid/
jimmy_laroux
4 years ago
The MacMillan-Bloedel building...
... is a giant, sterile, featureless, concrete waffle. It's about as far as you can get, conceptually, from an old growth tree. There is absolutely nothing attractive about it.
It's almost as ugly as the SFU library. Say, who design that building?
alexwh
4 years ago
Arthur Erickson
Adele Weder performs a valuable service in informing us about architecture in our city.
Reading the comments here instantly reminded me why I rarely look at them and in many ways why I have been turned off by the Tyee. It has been taken over by ranters who are "experts" in politics, environmental science, conspiracy theories and particularly those attributed to the dastardly busy neoconservatives, art, dance and now even architecture.
I don't know if Arthur Erickson has been overated. Who was overated him? Yet he is seen as one of our best. Are those who have stated that he is one of our best qualified to state that? More so than those who make their judgment here?
The idea that we should not compete with mountains, if a correct one, would have prevented masons from building the soaring Gothic cathedrals. Surely to try to reach God is just as silly as trying to compete with mountains.
Buildings should be seen as products of their time. Many don't like, our main post office. Some might say it resembles Soviet and Rumanian architecture of the 50s. Much effort has been put to eliminate the idea that the extremely high ceiling of the post office is a terrible thing. So our main post office has been compartmentalized so that we will not be inclined to look up. I love looking up in this building as much as I do at the old CP train station. If we think about it and judge it for its time it can grow on you as much as the wonderful steel postal boxes.
The waffle bulding has minimum (and for me there are more) merit of being a building that has a recognizable style. There is something to be said for that. But many of our condos with their hats are a mish mash of all kinds of styles much as contemporary graphic design.
An Erickson is an Erickson.
Few ever complain at all about the most famous building in Vancouver designed by an architect of world renown. Cesar Pelli designed the Eaton's (Sears) and the black tower next to it. Recently I sat to drink coffee in the Starbucks on the North end of Sears adjacent to Georgia. And when you look up! It is a surprising and soaring view. Perhaps Pelli designed that view to be noticed but shoppers wanting to shop would never look up. Now they have their chance and at least a part of this building lives for me.
The beautiful Forestry Sciences Centre at UBC must surely inspire the students who attend classes there. What is wrong with schools that would inspire students to excel?
Alex Waterhouse-Hayward
RickW
4 years ago
Quote:Buildings should be
Building should be seen first and foremost for their function. IF architectural details can be fitted in at no extra cost for public buildings (those paid for out of public funds), then so be it. But when capital budgets are swelled by form over function in the education system, it invariably diminishes what remains for the purpose of the building - namely teaching the little tykes adequately.
However, you may be right (in what I quoted you as saying) when it comes to schools -- the overly much attention paid to architectural detail shows that form today trumps function -- a true product of our time.
realisticman
4 years ago
Rick W
Please click here:
www.oecd.org/dataoecd/17/59/38168377.pdf
Moat
4 years ago
Too much attention to schools?
RickW wrote:
I cannot say I agree with you here. I have not been impressed with some of the newer schools out there. Go take a tour of some of the elementary schools built in the suburbs.
Have a look at some of them that are made with cheap materials and are suffering from mold issue
If anything, public buildings (including schools) should be aesthetically pleasing because they are available for ALL members of the public to visit and enjoy.
A child spending a significant portion of their day in a public building should be treated to a bright, pleasing, environment that invites social interaction. Boxes and walls with limited windows don't do this.
Lets spend more thought designing our schools, libraries, and other municipal buildings.
Make them places where people want to spend time and interact with others.
darcy.mcgee
4 years ago
Leaky premise
Everything Erickson's built has leaked. I spend time in the Waterfall building: it will eventually. Guaranteed. Leaky buildings are hardly the basis of greatness.
This comment on the sale of The Sinclair Centre:
> and potentially even losing them to neglect and
> the wreckers' ball.
at the very least *implies* that Federal ownership would prevent neglect: this is hardly true. Look to the many buildings in Ottawa that are in horrible condition as a result of neglect (you could start with 24 Sussex Drive, which would probably best be torn down at this point.)
RickW
4 years ago
Moat
Which goes to show that form is important, function far less so............building schools and other public buildings has degenerated into shovelling public money intpo private pockets. IF a building happens to serve some public funtion, it is entirely coincidental.
If the planners and architects (such as Erikson) were up to the task, they would be designing buildings to reflect shifting populations - buildings capable of being added to and subtracted from, as usage demanded.
But they are stranded in the 19th century concept of static populations.
Moat
4 years ago
Form and function should compliment each other
I suppose we can go to trailer parks or look to the modern modular construction if we want to account for shifting populations.
Really, if we go that far, we could build groupings of temporary low-rise warehouses and connect them with rapid bus networks to shuttle people from work or school and back to their home module.
It would be efficient and functional, but not very inspiring.
DNA
4 years ago
Erickson is a "selfish" architect
The problem I have with Erickson is that almost all his creations are so inward looking. They may look grand by themselves, but don't relate to anything but themselves. The current skyscraper going up is only the most recent example. The twisted form is mildly interesting, but what does it have to do with the rest of Georgia Street? Nothing, so far as I can see. The Mac-Blo building doesn't look good on the street - the windows are recessed in a waffle shape, the courtyard is recessed below street level. Even the hair salon building on Granville, an early work, near 16th is tucked away by itself. He even wanted to put Christ Church Cathedral underground once!
I say thank goodness we don't have as many Ericksons as we might have. Our city planners Ray Spaxman and Larry Beasley worked for decades to get buildings to begin to relate to each other and to the environment. They were only planners, and the results weren't perfect, but at least the Urinal... I mean the Eaton's/Sears building was about the last build to present to the street nothing but a blank wall. Yaletown is quite good and I think will eventually grow into a really nice, neighbourly community - and the buildings relate to each other and to the street.
Erickson buildings are monumental, but ultimately quite sterile, in my view. They don't grow on you... and it's right, they leak!
G West
4 years ago
leaking
The fact a building leaks has zero relevance to the quality of the design and its realization as a piece of architecture.
Many of Frank Lloyd Wright's buildings leaked - the story is told of Hibbert Johnson (Johnson Wax) who, sitting eating his Thanksgiving dinner in a Wright designed house, discovered that a drip from the roof was landing on his head.
He picked up the phone and called Wright and asked what he should 'do' about it.
Frank answered, "Move your chair, Hib, move your chair."
The Johnson Wax headquarters building - one of the absolute gems of modern architecture leaked for years....
Erickson is probably the greatest architect this country has ever produced - that doesn't mean that every building he designed is a masterpiece....
zalm
4 years ago
...and not just rain either
Erickson seems to have been as lousy a businessman as FLW was as well. Sounds like neither could keep the budget from leaking red ink for long.
DNA, you may well be right about Erickson's bigger buildings, although I happen to like SFU and UA-Lethbridge, and the lighting inside the MacBlo building lobby really evoked the understory of the old-growth that the company was committed to chopping down. In fact, I got "old growth" from the lobby of that building far more emotionally than I do from an Emily Carr. I understand they've since screwed with the lighting in there and ruined the effect - it's been twenty years since I was in there.
And that's not to mention the old Waterfall building which I never really looked at until it was under the knife, but his houses really are more works of art than his bigger buildings.
I had the good fortune due to friendship to spend time in Eppich house and really appreciated the unity of design due to the flow of made forms from inside out, and of landscape from outside in. I also got to walk around Smith house a few times, because I lived in the nieghbourhood, though I was never inside. It, too, demanded you stop your busy life to appreciate the beauty of the natural world as you moved through it within your built-form house. Like living in a rain forest or a terrarium, or a submarine in a tropical sea.
These houses speak to Erickson's abilities and imagination in the kind of "self---ishness" that's usually reserved for comtemplative Buddhist thought....
RickW
4 years ago
But in this so-called Age of Green......
....it would be energy efficient.
Besides, why can't function and form coalesce? The notion that function must look like warehouses would suggest that architects are pre-occupied with picayune grandiloquence.
GWest:
Erikson may be the greatest architect Canada has regurgitated, but it doesn't mean he's any good. I build custom ceramic tile showers for a living, and I am definitely required to combine form and function.
If I (as a peasant) can do this, surely the "greats" can do this as well.
G West
4 years ago
Not necessarily - there's a difference
There's a difference between form and function and one doesn't always flow from the other.
I think good shower stalls are great - and the craftsmen who bring them into existence are important parts of the 'built' environment.
But, I think the whole is far more than the sum of its parts and I tend to define architecture in a different way. Buildings and the negative space between them, the roads and sidewalks, the streetscape and the built environment are all part of the architectural realm.
All these things can and do give meaning to life and human relationships - without ever going inside a building’s lobby, flushing a toilet or taking a shower.
Those things deserve to be well done - and it's sad when they're not and the technical means to realize a vision are not available, but taken all together, the sum of the technical and functional elements may never reach the level of 'architecture' at its best.
Frank Lloyd Wright put it this way:
"Architecture is that great living creative spirit which from generation to generation, from age to age, proceeds, persists, creates, according to the nature of man, and his circumstances as they change. That is really architecture."
Look how the Gothic Cathedral, the Roman Coliseum or the Parthenon each characterizes an age - but say nothing about the functions of day to day life.
RickW
4 years ago
Gothic Cathedral, the Roman Coliseum or the Parthenon
And we have leaky condos..........?
Not to diss Erikson (I couldn't begin to design the stuff he can), but the architectural trade in general today is completely incapable of designing (and bringing to completion)a "Parthenon". I would go so far to say that they prostitute themselves before the alter of filthy lucre -- although to fair, the cost accounting bean counters are always hovering nearby........
G West
4 years ago
RickW
Not much I disagree with there...most big projects in North America are the product of Civil Engineers and Autocad.
The age of the heroic architect is probably over - as Daniel Liebeskind discovered in New York.
And those condos...I'm not sure the architects are actually to blame as much as poor building practice.
You might be interested in this lady's work though:
http://www.rocioromero.com/
This guy is kind of interesting too:
http://www.calatrava.com/
RickW
4 years ago
www.rocioromero.com/ One
http://www.rocioromero.com/
One step away from custom-designed modular construction. I like it - not to mention that something along these lines should be used for government offices, schools, and anywhere public money needs to be spent on accommodation.
I have little doubt that many calling themselves "architects" only do so because they can manipulate autocad -- much like interior decorators calling themselves interior designers.........the notion of bringing desert-oriented construction to one of the wettest places on earth (in the wintertimes) amply demonstrates this. The same people would insist on planting palm trees in the Arctic, then pointing at the gardeners when they succumbed to reality.
www.calatrava.com/
Kind of cool! (but not for PPP's.....)
Overall, government needs to understand the definition of the word "utilitarian", and leave "spectacular" to the private sector.
G West
4 years ago
romero
I like it too Rick. I'm gonna try and get down to have a look at their operation - don't know how much you read about it, but it seems pretty efficient and cost-effective to me - and not as cookie-cutter as so many of those kinds of schemes often turn out to be...
With the Canadian $ near par I was thinking maybe about some kind of a joint venture - with obvious changes where necessary to adapt to local conditions - might be interesting.
I'll let you know what comes of it...
What did you think of Campbell's suggestion of using beetle-kill pine to fashion some kind of jerry-built cover for the old ice rink on Robson?
RickW
4 years ago
GWest
Can you give me a link to Gordo's "idea"...?
RickW
4 years ago
I think that building design
I think that building design and construction can ultimately be largely automated. Rocio Romero is a good step in that direction.
G West
4 years ago
Campbell's Clamshell
http://www.canada.com/vancouversun/news/editorial/story.html?id=7a60465d-f102-42db-90ec-bcc1e0e3216e
G West
4 years ago
Here's more - from the RAIBC guys
http://www.joconl.com/article/id26079
G West
4 years ago
And the Province:
http://www.canada.com/theprovince/news/story.html?id=da08314b-bfa9-4bd7-bb70-0420646719c1
G West
4 years ago
But this is probably the best report
http://www.canada.com/vancouversun/news/story.html?id=f22b2f78-619b-47cd-9cd0-5b39a7d09c51
RickW
4 years ago
Remember Alberta Pine Shake Fiasco?
The pine shakes could withstand something like 500 mm annual precipitaton, with Edmonton averaging about 650 mm
http://www.bcpassport.com/vancouver-vital-information/vancouver-climate-tempurature.aspx
Vancouver averages about 1200 mm......
Gordo's Grandiose Gaff reminds me (a bit) of Hitler's early successes in upstaging his generals, only to see the whole thing come plunging down, as he continued to direct divisions and regiments that no longer existed..............
RickW
4 years ago
So Typical of This Government......
The antithesis of "open and accountable".....