Billing itself as 'grassroots', EthicalOil has close ties to a top oil sands law firm.
Image from TV ad campaign promoting Alberta's oil sands.
Late last August, EthicalOil.org began running a 30 second TV advertisement on the Oprah Winfrey Network in Canada, chastising America's dependence on Saudi Arabian oil.
"We bankrolled a state that doesn't allow women to drive, doesn't allow them to leave their homes or work without their male guardian's permission," a female narrator said.
"Today there is a better way," she added. "Ethical oil from Canada's oil sands."
A YouTube video of the advertisement ended with a plea: "Help keep this ad on the air. Visit ethicaloil.org and make a donation today."
If the subtext wasn't clear enough, EthicalOil.org founder and former federal Conservative Party staffer, Alykhan Velshi, later applauded "the grassroots support from across Canada" which had "made possible" this ad campaign.
In an email exchange with a Huffington Post reporter about the ads, he wrote: "We are 100 per cent independent of government and industry."
The Facebook page for Velshi's website, as well, describes his group as a non-governmental organization based in Toronto, Ontario.
Yet any online donations to EthicalOil.org appear to go to the Ethical Oil Institute, a non-profit registered in Alberta.
This non-profit happens to share a street address with a prominent Alberta legal firm, one claiming to do business with nearly two-thirds of all major oil sands companies.
And Velshi's grassroots-supported "Ethical Oil Institute" apparently had enough money to sponsor a celebrity golf tournament in Calgary last June.
"Nobody likes Big Oil, so they like to work through front groups which are seemingly independent," Greenpeace Canada's Keith Stewart told The Tyee. "And these groups usually put forth an oil company agenda in the name of the public interest."
Evolution of 'ethical oil'
The phrase "ethical oil" was popularized last year in a book of the same name by right-wing commentator Ezra Levant.
The former Western Standard publisher turned tobacco lobbyist turned Sun TV personality argued that oil from Liberal democracies such as Canada is morally superior than, for example, "conflict oil" from Saudi Arabia.
His message has gained political traction in Ottawa, where it's been repeated by Conservative Environment Minister Peter Kent and even Prime Minister Stephen Harper.
This summer, 27-year-old Alykhan Velshi, a former communications director for Conservative Immigration Minister Jason Kenney, took up the "ethical oil" mantle, relaunching EthicalOil.org with support from Levant.
Velshi has since staunchly maintained his independence, telling the Globe and Mail he "won't take money from any foreign corporations, any governments." (Though he did admit in the same interview he wouldn't refuse money from a Canadian company).
At the same time, he's pleaded with ordinary Canadians to donate to his cause.
"We rely on small donors like you to sustain our grassroots advocacy," reads the EthicalOil.org website. "Please consider making a $5, $10, or $15 donation."
Oil sands industry connection?
Click on the "Donate" button and you're taken to a PayPal page belonging to the "Ethical Oil Institute."
According to Alberta's corporate registry, the "Non-Profit Private Company" was incorporated last March and has the same Edmonton street address as McLennan Ross LLP, a prominent Alberta legal group.
That group, which also has offices in Calgary and Yellowknife, claims on its website to be "one of the few firms in Alberta specializing in oil sands work."
"We've been involved in every aspect of operations within the oil sands since 1975."
These days, McLennan Ross LLP handles everything from regulatory approval to labour disputes for its clients, who comprise "63 per cent of the most dominant oil sands players."
A recent information request from Greenpeace Canada revealed that the legal group shares more than just a street address with the Ethical Oil Institute.
McLennan Ross LLP lawyer Thomas Ross sits on the Institute's two-person board of directors, alongside Ezra Levant, according to Alberta's Corporate Registration System.
"This is a group that's running TV ads on the Oprah Winfrey network, which means they have cash," Greenpeace's Stewart said. "Canadians should be asking, where are they getting this money from?"
(Neither Ross nor Velshi responded to The Tyee's requests for an interview by posting time).
Celebrity golf tournament
Whether the Ethical Oil Institute's money is coming from regular Canadians or elsewhere, the group had enough of it last June to help sponsor the Kinnear Classic Rockyview Invitational Golf Tournament.
Participants at this year's Calgary event, which raises money for municipal health care programs, included former Eagles guitarist Don Felder and pro golfer Gordon Sherry.
"One wonders why a cash-starved startup non-profit would participate in such an event," reads a blog post on deepclimate.org. "Presumably, you have to spend money to make money, and what better way to introduce the new kid on the non-profit block to Calgary's corporate elite."
Farts 'emit more than that'
This weekend, two weeks of civil disobedience against Alberta's oil sands in Washington, DC, came to an end. It was an event that saw more than 1,250 activists arrested for protesting, among other issues, the industry's large carbon footprint.
Just weeks before the protest began, Environment Canada predicted that soaring oil sands emissions would eclipse any carbon gains made by phasing coal out of Canada's electrical supply.
EthicalOil.org's viewpoint on the controversy?
"GHGs from the oil sands total just over one-hundredth of one per cent of all the greenhouse gases going up into the atmosphere, or 0.015 per cent," reads an entry in the "Myths and Lies" section on its website.
"Farts emitted from all the cows and pigs on Canada's farms emit more than that." ![[Tyee]](http://thetyee.cachefly.net/ui/img/ico_fishie.png)
Geoff Dembicki reports on energy and climate issues for The Tyee.
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mopled
1 year ago
How very funny
Hoist up yet again. One can't have it both ways and without the GHG horse pucky, tar sands wins on human rights optics.
Also it is my understanding that new methods of recovery using steam are already in use, so the open pit horror is on its way out.
What bugs me about the GHG thingy is that it diverted attention from real issues, like compensation for First Nations. I also don't know how smart it is to oppose a land based pipeline and instead get a pipeline to the coast for export to China by sea. Surely, that is far more dangerous, and since it turns out, that's what the oil companies wanted in the first place, we were led astray yet again.
dobermanmacleod
1 year ago
LENR: clean and very cheap energy
So you noticed the uptick in Oil Sands propaganda, huh? I have been bombarding them with comments about this revolutionary clean and very cheap energy technology that will cause Oil Sand investors to lose their shirts.
There is a new clean energy technology that is 1/10th the cost of any other energy technology. Don’t believe me? Watch this video by a Nobel prize winner in physics: http://pesn.com/2011/06/23/9501856_Nobel_laureate_touts_E-Cat_cold_fusion/
Still don’t believe me? It convinced the Swedish Skeptics Society: http://www.nyteknik.se/nyheter/energi_miljo/energi/article3144827.ece
LENR using nickel. Incredibly: Ni+H+K2CO3(heated under pressure)=Cu+lots of heat. Here is a detailed description of the device and formula from a US government contract: www.lenr-canr.org/acrobat/GernertNnascenthyd.pdf
Still don’t believe me? A major US corporation has bought the rights to sell the 1 megawatt Rossi E-Cat, and it will be announced late October in the US, with the unit hitting the market in November. How can any fossil fuel compete with such cheap energy (and clean to boot!).
By the way, here is a current survey of all the companies that are bringing LENR to commercialization: http://www.cleantechblog.com/2011/08/the-new-breed-of-energy-catalyzers-ready-for-commercialization.html
johndis.
1 year ago
Pro-oil blitz
One of the narrators from Oprah's network stated: ""We bankrolled a state that doesn't allow women to drive, doesn't allow them to leave their homes or work without their male guardian's permission,"
Maybe they should re-consider Canada's present day positions: we have the worst child poverty record in the western world, we have many First Nations reserves with worse than 3rd world conditions re/no drinking water, sewers or access to healthy food and no meaningful help under an antiquated dependency system which ignores all pleas for help, we have one of the worst environmental standards legislation in the world, no energy back up or strategic plan, no oil reserve plan, a tar sands strategy that will burn up most of our natural gas in the next 15 years to extract the dirtiest oil on the planet...etc. Who is unethical here? The Tar sands and the Harper Government have turned Canada from a proud nation into an embarrassment.
Dan the socialist
1 year ago
Big Oil is dirty in more
Big Oil is dirty in more ways than one. Real sketchy.
Is it me or did the North American propaganda machine kick into over drive with Bush then followed by Harper. It is almost like the US Tea baggers and the Canadian Tea Baggers 9 Harpercons) have the same staff/advisors...
I am not a huge tv watcher but I don't remember seeing propaganda ads until the last 10 years..it seems like right wing manipulation from the attack ads to pro dirty oil...
I feel for the younger generations. I am not blaming all baby boomers per se but they sure had it all, destroyed it all and now do not want to pay for any of it from environment to healthcare..I blame their parents for raising spoiled greedy kids and whose kids now (baby boomer kids) are the same...they made the world a greedy selfish place, especially in the so called west.
Jeffrey J.
1 year ago
Turn Off Your TV
The only method to reduce the 24 propaganda being pumped out is turn off your TV!
TV is addictive, syrupy sweet, very well done and basically, pure propaganda. If you work 8 hours a day and then come home and watch 4 hours of TV, there is NO time left for democracy. None. Full stop.
It's up to us to take back our democracy. No-one else is going to do it for us.
Great article.
Norman
1 year ago
Tarsands
The tarsands have changed what it means to be Canadian, and I don't remember any debate, public consultation.
RickW
1 year ago
johndis.
You don't have a "best comment" I can click on. So I am forced to give you a big "thumb's up" this way!
mopled
1 year ago
I don't think it's the Tar Sands, Norman,
that has changed the meaning of being Canadian. I think it is the participation, under the NATO fig leaf, in the bombing of Libya.
Wake Up
1 year ago
Quite a Shallow Comment...
This comment from Dan:
I am not blaming all baby boomers per se but they sure had it all, destroyed it all and now do not want to pay for any of it from environment to healthcare..I blame their parents for raising spoiled greedy kids and whose kids now (baby boomer kids) are the same...they made the world a greedy selfish place, especially in the so called west.
I'm not sure how old you are, or where you grew up. I grew up in a small town in BC and am now pushing half a century. My mother was one of the first boomers and I am one of the last, depending on which range of bb's you use. Your comment is incredibly simplistic and shallow. My parents both worked hard, never wasted a thing, saved their money, didn't buy junk, AND they supported groups, political parties and activities which would assist others and the world. They didn't drive needlessly or buy fancy cars. Most people we knew didn't have a big choice in jobs and worked what was there in the small town - not sure you can entirely blame people for taking jobs available/offered by our economy which the world and the country allow. PLUS, our neighbours were very similar. Us kids didn't get everything and I abide by the same frugal rules today - who can afford not to? My family IS willing to pay for health care and look after the environment. We want someone to represent us who feels the same way.
The problem is that we don't have that many choices that make a big difference in the world. Unfortunately, in many cases, it is the government that must regulate in order to make the big changes. Case in point: plastic bags. Who would have thought we would stop using them? It happened quickly after we were told we had to pay for them and when municipalities banned the big green plastic ones. Same with plastic bottles.
The baby boomers did not have it all or destroy it all. The REAL people didn't. Who did? That's for another analysis. Throw in big companies and the greedy people who want people to buy all of the poisonous junk. Unethical programming in movies and TV - continuous messaging about consumerism and nothing about compassion to your neighbours.
Politicians who have been bought out or are so ideologically driven and we have no control over their decisions partly because they are so hidden in bafflegab.
Anyways, Dan - boomers are a HUGE part of the population. I think you need to define who you mean a lot better. Life wasn't so perfect for all of them.
pwlg
1 year ago
mopled
Thanks for adding to the list of negative reasons for advancing more tar sands production.
Aboriginal issues as well as GHG emissions are in the same boat together and not separate.
In regards to using steam to remove the tar sands from the ground, usually referred to as SAGD or steam assisted gravity drainage, one must ask the question: How is the steam produced?
Large amounts of natural gas and water (that becomes steam when heated in large boilers on site of each SAGD development) are needed. Steam processes to remove the bitumen may seem benign, after all steam is just water heated and expanded and produces no GHG emissions. But given the amount of natural gas needed to produce the steam one has to re-adjust ones position.
Some SAGD operations use synthetic gas to fuel the boilers to produce steam however these gases are derived from upgrading the tar sands on site and may release more GHG's than natural gas. One can expect this synthetic gas to have methane, hydrogen sulfide and carbon dioxide as just part of its emissions.
The energy used as a percentage of the energy produced from SAGD ranges from 25-30%. Hardly efficient.
One also has to remember that once the tar sands are removed from the ground either through open pit mining or through the SAGD process they must be upgraded which also produces its fair share of GHG emissions. At many times during the day, both Suncor and Syncrude upgrading operations have stacks belching out flames and during upset conditions, a common occurrence, all stacks on site can be seen flaring as if Hell itself has broken through the crust of the earth.
In addition, a large amount of energy is needed during the upgrading process which again is either produced from generating electricity through natural gas or coal fired power boilers on site or in coal rich areas of Alberta.
Given that gas reserves have peaked the tar sand industry is looking at other means to produce energy to remove energy (tar sands) from the ground. One alternative being considered is nuclear power. This alternative is still far off in the distance and the process to get a nuke plant up and running takes at least a decade and $10 billion.
Finite resources should not be wasted and should be reserved for aspects of our economy that produce the best returns. Using fossil fuels in automobiles is not the best return. When governments get serious about dealing with this crisis we may find ourselves living a much different life. Can't wait.
pwlg
1 year ago
Ezra Levant
If Ezra is such a booster for tar sands then perhaps he could move his lazy ass to Fort McMurray and get himself a room in camp and live there for 6 months making a living from his labour rather than his mouth.
straightshooter
1 year ago
"Ethicaloil" is a sick joke.
Ezra Levant and Alykhan Velshi are hypocrites and con-artists. They must think we're all stupid. Any reasonably informed person knows that China, one of the world's worst violators of human rights, is a key investor in Alberta's oil sands.