Crowdfunding has exploded onto the scene, helping individuals raise millions of dollars toward their important passion projects. Since the first platforms emerged, like Kickstarter and Indiegogo, many non-profits and social enterprises have waded into the territory with varying degrees of success.
Crowdfunding educator Ian MacKenzie is now offering a day-long workshop geared specifically for them. It's called "Crowdfunding for Non-profits: Alternative Fundraising for Those Who Need It Most." In five hours, Ian will guide you through the slew of new platforms that now cater to funders and review time-tested techniques for crafting a compelling narrative. This Tyee Master Class will leave you inspired, excited and eager to start your next campaign.
Who's it for? This class is for non-profits, social enterprises, activists and others looking to shake up their traditional fundraising initiatives.
'But I'm a fundraising pro!'
Maybe you are shrugging that you needn't attend because, well, you are a veteran of fundraising -- and isn't this a new twist on familiar techniques? No it's not. Let Ian explain:
"Crowdfunding as it has emerged today is different than traditional fundraising in key ways: it taps into existing networks to seed the projects, which are then amplified beyond. Second, the platforms provide an accessible way for anyone to run a campaign, and use elements of 'gameification' -- where the funds raised are transparent and constantly updating. The fans become invested in the success of the campaigns."
Ian adds:
"Crowdfunding represents the unique combination of social networking and fundraising. It helps value flow in ways that are bound by a different cultural story, one that is rooted in relationships versus transactions."
'Ian is a crowdfunding master'
So if your creative life depends on raising funds -- or your fundraising job depends on creative new approaches, Ian will get you up to speed. Take it from Kate Drane of Indiegogo:
"Ian is a crowdfunding master. From his experience he knows what it takes to be successful, and, even more importantly, is adept at coaching others to find success in crowdfunding as well."
Ian is a media activist and filmmaker from Vancouver. In 2010, he crowdfunded over $80K with director Velcrow Ripper for the feature documentary Occupy Love. Ian has since successfully helped raise more than $730,000 from upwards of 30 crowdfunding projects. He is also the director of Sacred Economics, and more recently, the short film Reactor. Ian now speaks and writes widely on crowdfunding.
Ian's June 14 Master Class runs from 10 a.m. to 3 p.m., with coffee, lunch and a reception to follow. Ian's previous Master Classes have been a hit, so don't delay in finding out more and registering, which you can do here.
Oh, and by the way. There's one more Tyee Master Class on offer to finish out the spring series, Amanda Gibbs on "Vision Reboot: Improve Your Impact with a Winning Organizational Story." That's June 21 and you can find out about it here.
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