Mediacheck

Obamasphere: Coming to Canada?

Iggy take note: Obama's endless web campaign has reinvented politics.

By Crawford Kilian, 10 Dec 2008, TheTyee.ca

Barack Obama

How to go from broke to best.

In the U.S., the Democrats and Republicans took two years to pick their candidates and then a president. In Canada, leadership can change hands in days or even hours.

Barack Obama's revolutionary campaign, in particular, was largely fought online. In this autumn of coalition and prorogation, our politicians have stuck to traditional media, especially TV and newspapers.

But traces of the Obama approach have shown up in the ouster of Stéphane Dion and the rise of Michael Ignatieff. To understand what that might portend for Canadian politics, we need to understand how Obama did it, and how his supporters will continue to be a factor in his administration.

Obama's revolution requires fighting hugely expensive campaigns involving as many troops as possible. Once enlisted, those troops are in for the duration -- and beyond.

What Obama accomplished

Before we look at what Obama's organization may do after Jan. 20, let's look at what it accomplished in the past two years.

The key element of Obama's success was technology, specifically the web. No other politician on the planet comes close to Obama's mastery of online media.

Sure, the other candidates had websites, but they were ugly, kludgy and dull. Obama's site looked good, and web designers marvelled at its cool blue elegance. More importantly, it invited visitors to come in, look around and find something that they could use.

Useful stuff included the latest campaign news and propaganda. But it also included opportunities to meet like-minded people, to join groups, volunteer for jobs and even create blogs. As a social-networking site, MyBarackObama.com was Facebook with clout.

The creation of the Obamasphere

Management consultant Umair Haque, writing one day after the election, called Obama "one of the most radical management innovators in the world today."

The key factor: a "spherical" organization with a tightly controlled centre surrounded by a cloud of self-organizing volunteers. If you were trying to get out the vote in Taos, New Mexico, or Peacham, Vermont, you didn't have to wait for someone from Chicago to tell you what to do. You just did it.

And you got in touch with other volunteers online, through the Obama site's blogs and groups. If you couldn't find a group, you could start one. Or start a blog, and tell the whole Obamasphere what you wanted to do. (The site's community blogs now total almost 20,000 online pages.)

Traditional polls didn't get it. But they certainly understood that Obama had built the greatest money-making machine since the printing press. The site made it easy to donate small amounts, and Obama bloggers competed to see who could raise the most.

The site became a kind of self-fulfilling prophecy: it looked and felt like something new and successful, so it succeeded even more. The media and the political bloggers dropped in and found change they could indeed believe in. It was scary and exhilarating, and they enjoyed the rush.

The day after the election, John McCain's site imploded to a one-page farewell address. But the Obamasphere is still growing. That portends a true revolution in political affairs.

An online standing army

Explore MyBarackObama.com and you'll find almost 9,500 local groups, over 4,000 interest groups, and thousands more classified by people, issues and national. Want to see if your alma mater has an Obama group? Chances are it does. If not, you can start one.

The size of the some of these groups is formidable. Founded on Aug. 9, Florida Women for Obama currently has 39,084 members. The National Call Team, started on Oct. 3, 2007, has 36,578 members. Since Sept. 1, 25,761 people have joined Seniors for Obama.

Even if you're ticked off with Obama, you can start a group. Since last June, over 23,000 people have joined "President Obama, Get FISA Right" -- inspired by his support for George W. Bush's illegal invasion of Americans' privacy.

You don't have to live in the U.S. to sign up. Canada for Obama in late November had almost 400 members. Vancouver B.C. for Obama had just over 100 members.

Having recruited millions for his online army, Barack Obama isn't likely to demobilize them. His troops have tasted victory, and they'll want more. So they'll await new marching orders, and it likely won't be a long wait.

Launching Barack barrages

As the Obama administration implements its policies, opponents (and some unhappy supporters) will resist. But woe betide the congressman or senator who objects to the new order. The national call team will alert those 39,084 women in Florida, not to mention the seniors and university alumni. The troops will fire off e-mails and phone calls in unimaginable barrages. Local media -- newspapers, TV, radio and websites -- will get the same.

Flash mobs will turn up in front of the objector's local office, and every dumb thing the objector ever said will pop up on YouTube. The moral will be obvious: fight Barack Obama, and you're throwing yourself under the proverbial bus.

Lessons for Canadians

Barack Obama ran and won a magnificent political campaign. Political discourse will never be the same. And Canadian politicians are already learning from him.

The Canadian party websites are almost as bad as John McCain's, but Michael Ignatieff's suggests he's a fast learner. It's bright, readable, and up to date. Within hours of Bob Rae's withdrawal from the leadership race on Tuesday morning, Ignatieff posted compliments and thanks to Rae on his blog.

By contrast, Bob Rae's site on Tuesday afternoon was still a day out of date -- making it an instant cobweb site, despite its clean design.

Neither candidate had a chance to develop a web presence the way Obama did over two years, but it seems likely that Ignatieff as Liberal leader will go on blogging, using Facebook and other social media, and building an Obama-style virtual army.

Meanwhile, Stephen Harper doesn't even have such a site, though his page on the Conservative website includes links to social media. The dull impersonality of his page may be among the greatest of Harper's many political mistakes.

Obama and his campaign clearly learned a lot in two years. To build a real grassroots democracy in the next four years, they will have to learn far more about running an online revolution. At least some Canadian politicians will follow in his virtual footsteps.

Related Tyee stories:

BC's Spring Vote, Through Lens of Obama's Victory
Lessons from the US presidential contest.

Winning Cyberspace in '08
What we can learn from Obama's new digital politics.

Reading Michael Ignatieff Whether writing on Iraq, Rwanda or Kosovo, the central character is himself.  [Tyee]

14  Comments:

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  • alive

    3 years ago

    have or have-nots

    We are slowly becoming two classes of people: those who have and use computers,
    and those who barely have a place to live!

    We also have a group that may have a computer for the sake of their kids, but are working 2 jobs and really have no time to sit down in front of a computer.

    Let us hope that we still can see some of the political campaigns on TV and in the papers.

    What happened with Iggy is a farce, nobody has any idea what his plans are and his opponents did not get a chance to tell us what they had in mind.

    One can only assume that Iggy repesent the right wing of that party and fear that he is no different in his policies than Harper.

    If he is going to vote for Harpers budget, then there was no reason for all this hurry to crown him, he will only be a yes-man anyway, then.

  • frank2

    3 years ago

    Iggie ain't Obama. Obama's

    Iggie ain't Obama.

    Obama's story:
    1. Raised by single mother (and her parents) after feckless father left.
    2. Mixed race, with all implied in terms of personal stress in determining identity.
    3. Hard personal work to find life path in maelstrom of his background. Came to decision that he would contribute to America.
    4. Wrote eloquently of his search (as well as much else)
    5. Started to pay his dues by community organising in poor areas. And finding a way for an outsider to get into the system and contribute.
    6. Exhibited imagination, charisma, intelligence, consistency of values, hard work, leadership (harvard law review, efforts to enter political process from the "bottom.")
    7. totally loyal to the important people in his life (mother, grandparents, wife)
    8. Able to assimilate use of internet.

    Iggie's story.
    1. Privileged upbringing in best schools by elite parents (foreign service, and previously Russian aristocrats) Normal angst of intelligent people -- even in the elite.
    2. Life as intellectual in writing, universities,
    3. wrote well on his family, and on political topics.
    4. Highly ambitious, and apparently willing to change his life and views to serve his ambition. For example, he wrote as an American "us" in the US (Would the NYT give so much space to someone identified clearly as a canadian? OR does Iggie have no sense of where his "home" is?)
    5. Profoundly ambitious and loyal to his own career (even changed wife as his activities shifted from left-wing in the UK to right-wing in the US. I wonder what the young Iggie would say about the "mature" Iggie's support for preventative war and torture?)
    6. With melt-down of Liberal party, sensed opportunity in Canada, obviously partly at invitation of the inbred elitist Liberal leadership which saw their party implode as Martin finally eviscerated Chretien. Even the Liberals were unwilling to annoint him leader without some electoral experience, however.
    7. Managed not to fall on his political face for a couple of years. (Rather, press didn't really castigate him for supporting Quebec "nationality" or floating the carbon tax ballon -- which they later used to deflate poor Dion.)
    8. Produces a good blog.

    Obama, he ain't.

    Iggie would be equally at home as head of the Conservatives.
    His appointment as Liberal leader helps to ensure that we mice will continue to be ruled by Cats (as noted by Tommy Douglas)

  • ME2

    3 years ago

    Frank

    I hope you are wrong, frank, even while I fear you may be right.

  • Peter Dimitrov

    3 years ago

    Don't think so

    Obamasphere coming to Canada - don't think so. The last intelligent PM who had any connection with the Canadian people was Prime Minister Trudeau..if Web 2.0 tools were available then...his effect would have been amplified. In my view the critical element in the making of Obamasphere was not the Web 2 social web features...but the authentic persona of Obama - and his creative capacity to link mind with heart and communicate in an intelligent manner with the American people - which inspired his team and the American people to join him to create a movement for Change. Certainly his website, his use of Twitter and other social web 2.0 tools helped him with fundraising and the establisment of a movement with a strong base across America..but without Obama it would have been for nought.

    As I see it, in Canada we don't have such quality of leadership, neither do we have a political party that has much of a base amongst the Canadian people. The Conservatives rely on their corporate base and mass media base for their support. Without public funding at $x/vote neither the NDP, Liberals, the Bloq nor the Greens could function well as a party. If they, like Obama, were required to go out and get funding for their parties in $5/$10/$20 - $100 denominations - which is how Obama made is $750 million, I doubt very much Canadians would shell out many $ for them. Succinctly many key factors came together to make the Obama campaign a success - foremost was Obama.

  • redunk

    3 years ago

    I don't think "a 'spherical'

    I don't think "a 'spherical' organization with a tightly controlled centre" can by definition create a "real grassroots democracy." Grassroots movements form together and bring someone from their midst to lead.

  • ME2

    3 years ago

    Not right now, anyway.

    Like Trudeau, Obama can hold his own among intellectuals. So can Iggy, but unlike the other two, he doesn't have a Social Democratic vision with which he can inspire ordinary people. Indeed, if he has a vision at all, at this point in time it seems it is only to become Prime Minister and fulfill yet another of his ambitions.

    In that sense he is a perfect fit for the Liberal Party, since it has always prided itself on its pragmatism, its success in opportunistically being all things to all people. If the polls favoured Satanism, they'd go for it.

    If Obama's programs turn out to be truly radical, he is in a truly unique position to get away with it within his Democratic Party, for he can effectively counter the money boys with his strong voter base which can trump their now weakened control of the MSM. Crawford has certainly read that one right.

    This should be a wakeup call for the NDP which has let its local clubs wither away as it slithered into the Center in search of the votes Party strategists thought could be found there. That club base could be enlivened again, and contrary to what Peter says, there's plenty of money here to be found from people who have a clear "vision" to believe in and pursue.

    But I agree with Peter re this election. If Iggy opts for one, it's going to be more of he same old, same old. Arrrrgh.

  • Van Isle

    3 years ago

    Is there something wrong for

    Is there something wrong for a political party in getting rid of a leader in 2 days versus 2 years? They have been doing that in Great Britian for years and do it more frquently than we do. The Conservatives there got rid of Maggie Thatcher in a weekend when the Party MP's got fed-up with her and her bully tactics. I think there's something wrong when a person has to spend millions of dollars just to run as leader of a political party, ie as Paul Martin did. The idea of Parlament is the power is in the Members and not the leader, in which our MP's seem to forget.

  • Coach C

    3 years ago

    Running a Campaign Is Like Building a Megachurch

    A similar article was posted on Slate.com about a month and a half ago.

    http://www.slate.com/blogs/blogs/bigsort/archive/2008/10/30/how-running-a-campaign-is-no-different-than-building-a-megachurch.aspx

    But most of us here in Canada have no idea what a "Megachurch" is, Rick Warren, Joel Osteen, those are the models for the modern political campaign.

    It's not technology per se which is the driving force, it's grassroots faith. There are tons of online graveyards out there, it's all about making your friends and neighbors believe, spread the faith, whether it's faith in Christianity, faith in Obama, or faith in Iggy. Technology is just the enabler...

  • Dr Alexander

    3 years ago

    What's with the Obama Love-fest?

    So far, Obama has talked a good game. As do they all, to one extent or another.

    I am going to wait a few years to see if what Obama does resembles what he promised.

    Then I might say "Gee, wouldn't it great if we had a politician like that here"

    However, I suspect I might not.

  • Bluenose

    3 years ago

    The Iggisphere

    Obama will prove to be much more conservative and far less liberal than many might wish him to be:

    http://www.zmag.org/znet/viewArticle/19291

    Ignatieff will prove to be much more liberal and far less conservative than many might expect him to be: he is a centrist with a leftward rather than a rightward slant.

    Unlike Obama, who talks left but leans right.

  • carfreed

    3 years ago

    me too!

    I signed up on the Obama site. I put through my Vision for change and I will be hopping over the border for some group focus meetings. This is what they thought democracy was about.

  • morechatter

    3 years ago

    You could feel the energy

    I could anyway especially that faithful Friday when the Coalition took form the forums were just hoping with energy. But here is a little secret for you who are trying to influence the web and it wasn't just Obama's site it was a great deal of people talking on forums about the various issues. I know as I would go chat up with America and Iran and the UK and whoever because I could and it made a world of difference to my overall understanding and filled me with amazement. I would find when chatting away it was not uncommon to go back say a week later or even sooner and see it materialize as people were now repeating everything I said. So its a new world out their and its one of info sharing but just ranting a raving well its an easy way to lose your readers I'm certain.

  • ME2

    3 years ago

    Obama

    I am dismayed by the cynicism displayed by so many Tyee posters re Obama fulfilling his promises for positive "change".

    Given our past experience with politicians, that expectation seems warranted, but it is NOT warranted, I think, in view of his recent announcements re his plans once he has assumed office.

    He has said he will spend massive amounts of Federal money on things such as highways and building hospitals, and improving the lifesyle of citizens through more assistance to the unemployed and better access to healthcare.

    He has stated that for the economy to rebound, the consumer must have money to spend, and so we also see his giving money to industry for preserving jobs.

    This is pure Keynesian economics, which until now the neocons have held is "Communism". He's gotten around that one with his giving them "Social Assistance" too :-)

    I think the naysayers (most of whom, no doubt, think "Capitalism" is doomed) should lay off and wait a few weeks, for that crow might prove hard to digest.

  • NicS

    3 years ago

    morechatter May Be Exactly Right

    Quote:
    I would find when chatting away it was not uncommon to go back say a week later or even sooner and see it materialize as people were now repeating everything I said.

    It is difficult to be objective here, but I have found the same to be true.

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