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Is CBC’s New Populism Perverted?
Why youth fans like me are tuning out.
‘Great Canadian Wish List’: homophobic?
It's no secret that the CBC has undergone some major changes in the past few years. They've launched experiments ranging from the highly successful Canada Reads and Greatest Canadian contests to the somewhat-less-winning The One and the somewhat infuriating National Playlist. CBC has, for better or worse, decided to go populist. And it’s all part of a transparent attempt to grab a younger audience. Despite what some traditionalists think, CBC needs to find some way to attract new listeners and viewers -- as aging Ceebsters shuffle off to listen eternally to Gzowski reruns and the choir angelic, some other demographic will need to fill their place, or the CBC dies. It’s not pretty, but it’s the truth.
But what isn’t black and white is how they should attract those younger viewers. And as we’ve seen, while the CBC might be on the forefront of creating interactive content, they’ve yet to work out all the kinks. Kinks like, oh, providing a forum for state-sponsored homophobia, to name one. And populist perversions like that, whether or not they draw on up-to-the-minute "youth" technologies, will only drive audiences away.
Technology really has changed the game, and demanded that every media outlet be more populist or democratic in their orientation. To be reliable and square is no longer enough for any broadcaster, CBC included. Audiences want to interact with the media-makers, be the media-makers and even set the agendas. There are a few ways for a broadcaster to get in touch with their audiences and even include them: one is to worship at the altar of market research. And the next is to have contests, user participation (think American Idol) and user generated content (like CNN’s iReport) -– and the way to do that most effectively is to use technology. Ideally, user participation makes an outlet like the CBC more democratic. But as we all know, the ideals of a democracy can be easily subverted, and an organized and vocal minority can quickly become the most powerful voice in a debate.
Great = Don Cherry
Yes, CBC's populist attempts have each flaws that allow for ludicrousness. Audiences saw the first hints of this when professional hockey loudmouth Don Cherry scored higher than Alexander Graham Bell in the "Greatest Canadian" standings. And we're seeing it again in the CBC's latest voting gambit, The Great Canadian Wish List.
Let me back up. A collaboration between CBC and the human pog collection known as Facebook, The Great Canadian Wish List is rather pure and ingenious in its conception. It asks: what would you wish for the future of our country? What is your vision for Canada? Users log onto Facebook, join the Great Canadian Wish List group then browse wishes submitted by other Canadians. They’re then invited to submit their own wishes or at least declare them, by starting or joining a “wish group.” And the grand finale? The most popular wishes will be revealed by CBC on July 1st, Canada Day.
How wonderfully utopian. What a great way to get Canadians talking about their values, hopes and dreams for this great nation. And initially, this did indeed seem like a great use of Facebook -- far more useful than tracking down folk you last saw in junior high, for example.
Except the top five wishes, according to Facebook group members, are:
- Abolish Abortion in Canada (5,036 members)
- I wish that Canada would remain pro-choice (4,697 members)
- For a spiritual revival in our nation (2,335 members)
- I wish tuition fees would be either lowered or eliminated (1,932 members)
- Restore the Traditional Definition of Marriage (1,892 members)
Ummm. Wait a minute. Great that everyone’s getting involved and everything, participating in a debate, keeping the wheels of democracy turning. But survey after survey, and opinion poll after opinion poll have shown that a clear majority of Canadians are opposed to restrictive abortion laws. And opinion polls also show that the majority of Canadians are not interested in repealing Bill C-38, which legalized same-sex marriage.
Clearly, the debate has been seized by a very vocal minority.
It’s like when Sanjaya fans perverted the American Idol vote. Except, you know, instead of having to endure off-key Kinks covers, I now have to endure the idea of religious totality over my womb. And instead of watching talented singers being kicked off a crappy reality show, I’m watching state-sanctioned homophobia.
That right-wing traditionalists have weighed into the debate so heavily is not an indictment of their side; rather, just another example of how effective special interest groups can be at mobilizing. I don’t blame them for that.
What price for 'debate'?
What rankles is that CBC’s blatant populism is so easily perverted. Sure, this contest sparks debate around obviously contentious issues, but at what price? Do we jettison the CBC’s long history of progressive values because a few very loud voters demand it? I hope not.
For the CBC’s part, they defend the contest with just this on the contest’s ongoing blog. “Just so you know -- here at the CBC, we've received some complaints about the fact that we've continued to let this project continue, because "the wish list has been highjacked by anti-abortion lobby groups." Our response? There's no such thing as ‘highjacking’ with this project. Who ever can best organize their wish, and get the most people to support it... will come out on top. I guess the whole point is to BE good at lobbying for your wish.”
So “The Great Canadian Wish List” is in fact “Canada’s Next Top Lobbyist”? Okay, fine. So if I put “I wish for a return to slavery” up, and I get 3,000 bigots to join Facebook (or 1,000 bigots with three accounts each, for that matter), then that should be Canada’s greatest wish?
Give me a break. Popular doesn’t always mean right -- which is why we elect politicians to debate issues and don’t just hold popular votes every week. And for that matter, popular on Facebook doesn’t even really mean popular.
That there is no system of checks and balances makes the whole contest laughable at best, contemptible at worst. It seems this contest serves populism, and not the population, and fails to make a distinction between the two. It is my greatest wish that instead of quick-fix contests, CBC finds another way to appeal to a larger audience.
Related Tyee stories:
- Looking a Style Horse in the Mouth
Why Globe's 'Most Stylish Canadian' contest is just the opposite. - Oh, George, I Thought You Were 'The One'
What happened to CBC's hope for the new generation? - Christianity Is So Gay
It is if you read the news, and 2000 years, a certain way.



16
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southdeltawalker
4 years ago
Hello C.B.C. - any new idea's?
The C.B.C.'s answer to "reality shows" is list after list features.
Call it "The Greatest Canadian", "The National Playlist", "Our Seven Wonders"...it's all tired old formula programming.
Now, the CBC's at it again with the "The Great Canadian Wish List"!
What's next - "The List of The Best Lists"?
Stay tuned or maybe not.
ov
4 years ago
Citizens Journalism Coalition
This applies to an even greater extent towards journalism and the NEWS. It's blowback resulting from corporate media control. Since Vancouver has the largest media monopoly in North America, combined with one of the highest concentrations of creative people, the probability is high that the CJC will occur here first.
proflex4ever
4 years ago
this comment won't make Best......
Because I don't have time to refute each point...but sour grapes if I have heard it. Me thinks the author has spent far too many times alone stewing over the CBC. Perhaps some examples from other countries, where public broadcasters have tried to incorporate the voices of their own citizenry throught he use of technology. I will eagerly await the author's new and improved idea in her next article to the Tyee. Until then I will be part of an experimental group of Canadians willing to try something new.
Chicken Little
4 years ago
The new CBC
Not only is the new CBC not attracting younger listeners, it's also turning off the older "CEEBsters", who aren't in the least interested in listening to old Gzowski reruns. I lost interest in Gzowski many years ago after listening to him and Gordon Lightfoot bemoaning their failures at their first marriages while they were both busy breaking in the new models for another go.
Old CEEBsters are simply going elsewhere. There are wonderful podcasts from all over the world. I recommend Late Night Live from Australia with Phillip Adams, any of a number of intelligent podcasts from BBC, radio New Zealand, Deutsche Welle, all over South America if you understand Spanish or Portugese, and any number from the Middle East and the Far East.
Don't blame the oldies for this one. We didn't do it and we don't want it. If young people are fed up with the CBC, tell them and walk away from it. It's your world and your taxes.
lynn
4 years ago
Do Not Disturb
It appears to be the case but it is not, (I think, anyway) what is really happening. It is, (again, just my opinion) becoming less democratic. The audience is just a footnote. It is all about media trendiness now....and image-conscious trendiness demands a moderate and safe middle ground where all the rough edges of things have been whittled off...where the extremes of feeling and opinion are held at bay.... or eliminated from view.
It is what we see happening in most media now. Our human quirkiness, our blessed "raggedly taggedlyness", the livelier voices that disturb or question are being edited out. So almost everything is glib or cute now.... or expected. And if it is quirky...it's a manufactured quirkiness....and geez, nothing like manufactured authenticity or "expected unexpectedness." But then a predictable marketplace must have a predictable media and a predictable audience that acts and responds predictably.... and that more importantly acts appropriately in order to further facilitate, entrench, and consolidate The World as Marketplace.
So whatever you do do not disturb this moderating or neutralizing process...which is really, at its core a death process that recoils away from all spontaniety, from all originality...and from life itself by relentlessly attempting to erase all of life's glorious "blemishes". All of our human quirks smoothed over and refined out into a shiny "presentable" "thingness". "A thing" worthy of the incessant, greed-fueled corporatism that now ravages the world and that depends on the creation of a neutralized and sanitized world view.... the world as one endlessly vast and ultimately repetitive mall.
The saddest part of this is that the angry, impassioned (now defined as "extreme") voices necessary to change this death flow are now being "moderated" out. The power to disturb no longer seen as the saving grace that it often is but now viewed only in a perjorative sense. So their voices are edited out.... or filtered out, until like malls all over the world, we all become the same. The world merely predictable product for a predictable audience/consumer.
There are few raggedly taggedly ends to warm the soul in the new CBC. The eccentric voices, the authentic voices, the sound of the unadulterated simple human voice that it once thrived on - the individuality and the unexpectedness of that are sadly fading away.
It is just not the same CBC so many of us were once proud to champion.
I hope The Tyee takes note.
murdock
4 years ago
Tuning out, stop paying!!!
So, Elaine Corden, since youth fans like [you] are tuning out, are you now also willing to ask that your tax $$$ stop going to CBC for programming and broadcasting that you no longer want to watch and therefore are no longer interested in subsidising?
BC Dude
4 years ago
Keep American TV out of CBC
Keep American TV out of CBC as we have some very great movies, Documentaries, family content, etc it is a Canadian institution and should be kept as such!
As far as any and all so called reality shows (garbage) go, it's just another way to dumb down the masses "US" just like our education system (another story). The Reality is it costs next to nothing to produce them but the advertisers are making obscene profits on them and plug at least 1/3 more commercial breaks in every hour.
We are very lucky to have the CBC, as it was once and could be again a great strong democratic voice for all Canadians!
Our Fed Liberals for 10 years kept cutting OUR CBC funding and now S Harper is carrying on chopping more of Our CBC funding. I for one would be willing to pay another 10-15 bucks a month "x30 million" for the CBC to be free of all commercials and political interference! The advertisers dictate what and how they want and demand TV stations to operate just look at our media (What a "sad" laugh
G West
4 years ago
Pardon me?
What exactly does 'democracy' have to do with providing relevant and timely information; a range of opinion and intellectual stimulation and the arts; decent drama and a range of other cultural programing?
And I don't think it has a thing to do with how old the audience is.
The CBC is making, and has been for some time, some incredibly stupid management and programing moves but turning the network into an nation-wide example of a cable community access channel is just insane.
The worst rot is evident around mid-day. Where oh where did they dig up the Gill Deacon show? And now they're showing re-runs of Carlo Rota from the damn food channel. My God. Get some new management from the ranks of producers and people who know the industry and fire the suits like the two 'Roberts' - Rabinovich and Stursberg.
CBC daytime makes Oprah look good. And that's not easy.
But can the idea of pandering to specific demographics - it won't work. This country is too big and diverse for that kind of highly local and transistory vision.
And, for gosh sakes send Rick Cluff out to the golf course permanently and hire Stephen Quinn for 690 in the morning. And retire Shelagh Rodgers too while you're at it. Stale!!!
dorothy
4 years ago
Thank you
Lynn:
Thank you so much for expressing what is in my own heart, and better than I believe I could do it!
You have no idea, what a lift it gave me to read your input, on a day that is a little bleak in my own life. It warms incredibly. Thanks again, for being out there and taking the trouble.
reality_check
4 years ago
CBC radio is better
Off is the TV, which shows of the prettiest people and the hippest this or that. Radio focuses on content much more, and the CBC radio programs are much better, except for a few exceptions. The Early Editions in the morning is pretty good (although it does pander occasionally to sensationalism interviews or reporting). It provides both sides of the coin, interviewing parties with opposite points of views. It is definitely much better than CKNW (although it is always good to have several sources,... and the TYEE is one of those sources).
Moosebeer
4 years ago
Still better than the alternatives!
Why is it open season on the CBC? Every author in the country feels free to attack the CBC. Why are the other Television programming providers in this country spared similar harassment and persistent attacks? Other than writing for the Tyee who do these freelance journalist work for and would these employers tolerate such abuse? Maybe that will provide us with the answers?
In my opinion the programming offered by the CBC is far superior to the programming provided by its competitors even if the ratings don't reflect it.
lynn
4 years ago
To dorothy
Thank you, dorothy....that was very kind of you.
The warmth of your words made me feel less alone as well in what I was trying to express above.
I'm sorry this has been a difficult day for you...may tomorrow be a brighter one.
BC Dude
4 years ago
a real life, real time
a real life, real time threat!
part 1 & part 2
http://video.google.ca/videoplay?docid=-4744924856627627790
http://video.google.ca/videoplay?docid=3895674382259647296
http://peaceinspace.org
Skywalker
4 years ago
Lack of substance
CBC's problem is the current trend to a lack of substance. One does not have to listen to reruns of Gzowski. He was great for the times but might be a little to moderate today. Still one does not need to throw out intelligent and meaningful discourse and go to the inane nonsense which makes up much of the CBC's programming. Catering to a younger audience one should not assume they are all idiots. In fact one should give them something beside the latest antics of Paris Hilton to think about.
The CBC has until recently been the more cerebral than the other networks. Now the only thing that makes them different is the lack of paid advertising. That difference is not enough to keep the CBC alive.
Maybe the objective is to kill the CBC by slowly making it so much like the other stations that we will object to paying taxes to support it. That kind of stealth has been used by politicians before.
BC Dude
4 years ago
As I've said earlier that I
As I've said earlier that I would gladly pay 10-15 bucks a month over top of what is already paid out to CBC by our taxes, (This could bring anywhere between 2-4 hundred million a year) as long as it is totally free of all corporate influence by commercials and government influence! A REAL TRUTH News for all Canadians, like what is the real agenda behind TILMA, ATLANTICA, and SPP’s? S Harper's and the Fed Liberal's dirty deeds/tricks which actually are on the cusp of treason "USA False Flag Wars" and "War crimes against humanity" as they are and were complacent and with knowledge in regards to the turn over of our captured and suspected Taliban combatants to the Afghans for torture of same POW's!
BC Dude
4 years ago
Come on CBC speak up for all
Come on CBC speak up for all Canadians and all Canadians "Wake Up and Peacefully Rebel against this S Harper Tyranny!http://www.vivelecanada.ca/index.php
http://www.ceasefire.ca/site/pp.aspx?c=afLJJWOuHkE&b=1068135
http://www.ipsnews.net/news.asp?idnews=36798
"I SUPPORT OUR TROOPS 100%, BUT NOT THE OCCUPATION OF AFGHANISTAN"!
Media, nothing but a propaganda tool for the rabid dogs of pre-emptive wars and future wars!