So states Enbridge's expensive ad blitz. Here's what they don't say.
Enbridge building in Edmonton: millions spent on ad campaign to sell pipeline.

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Killing Haisla's sacred trees just one way firm has undercut dealings with aboriginals on Pacific Gateway route.
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Native groups likely to cite evidence they weren't consulted as required by Supreme Court decisions.
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Gordon Campbell signed away our right to enviro-assess pipeline projects. You can get it back.
Enbridge's multi-million dollar advertising campaign praising the Northern Gateway pipeline project is sweeping through British Columbia. Animated pastel dream sequences promise economic prosperity, thousands of jobs, world-class safety standards, low environmental impact, and kids who know how to jump rope.
Vast economic gain with minimal risk sounds wonderful, but when you look deeper, there's quite a different story.
Few jobs for a short time
Enbridge's job claims are suspect. In their ads the company says Northern Gateway creates "3,000 construction jobs at the peak of construction." But in their report, the peak of construction is a three month period in the third year of a five year project and they aren't jobs -- they are person years of employment. A more accurate claim, using Enbridge's published data, would be 1,000 construction jobs.
Even then, Enbridge has indicated PetroChina -- probably using the Temporary Foreign Workers Program which allows imported workers to be paid 15 per cent less than Canadians -- would "love" to build the pipeline.
Your bills will rise
For almost two years Canadians were led to believe the economic benefit from Northern Gateway would arise from higher prices paid in Asia for crude oil shipped along the pipeline. What we weren't told is that these higher prices would be passed onto Canadians. When I filed my critique of Enbridge's benefits case with the National Energy Board Review Panel earlier this year, the company confirmed this is the intent of the project.
Consumers and businesses faced with limited budgets must adjust to higher oil prices. This impacts economic activity in other areas. Spending and investment declines -- downsizing and layoffs result. None of the negative impact of higher oil prices have been built into Enbridge's rosy scenario.
History of failed monitoring
The ads also tell us Enbridge has "World-class safety standards... the pipeline will be monitored 24/7."
On July 25, 2010 in Marshall, Michigan, Enbridge's Line 6B ruptured releasing more than 20,000 barrels of dilbit. Dilbit is a mixture of heavy oil sands crude called bitumen mixed with a toxic diluent which enables it to flow through a pipeline. This is the oil planned for the Northern Gateway pipeline.
In Michigan, as diluent evaporated into the air affecting the local community, remaining bitumen made its way into the Kalamazoo River. Enbridge's corporate standard for identifying a spill is 10 minutes with an additional three minutes for pipeline shutdown. It took more than 17 hours for the Kalamazoo spill to be detected and the pipeline shut down. Line 6B was monitored "24/7."
Pat Daniel, CEO of Enbridge testified before the U.S. House of Representatives in Sept. 2010. He promised "by the end of September we will have completed the bulk of the clean up." It took 23 months and $765 million for the Kalamazoo River to re-open to the public.
The U.S. National Transportation Safety Board has released documents which provide an arms length, independent look at Enbridge's world-class safety standards. They explain operating safety took a back seat to corporate growth.
Enbridge senior V.P. operations, Leon Zupan, stated in recorded testimony, "we had focused on the need and the growth of a new control center... what we had not yet implemented was the resources to get us there... our view of the night of the Marshall incident was that we had people that were really trying hard to do what they thought was the right thing, but they needed more technical support, they needed more management support, they needed more technical training, and they needed to be clear about what our expectations were in terms of following procedure..."
Led down the path
On June 18, 2012 Enbridge's Athabasca pipeline north of Edmonton leaked 1,500 barrels of crude oil. Northern Gateway will cross more than 700 vulnerable waterways along its route through Northern B.C. It won't take a Kalamazoo spill to compromise B.C.'s watersheds. According to toxicologist reports, a spill upstream in the Kitimat River -- half the size of the one in Alberta -- should do it.
Enbridge hopes to counter B.C.'s growing opposition to Northern Gateway with a slick campaign and a smooth tag line -- "It's more than a pipeline, it's a path to our future."
Some path, some future. ![[Tyee]](http://thetyee.cachefly.net/ui/img/ico_fishie.png)
Robyn Allan is an independent economist and former CEO of ICBC. She has written extensively on the economics of Northern Gateway. Read her previous Tyee articles here.
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pwlg
47 weeks ago
More to come from the Michigan Kalamazoo spill
It was reported in US news publications on September 27, 2011 that Enbridge's estimate for cleaning up 20,000 barrels of tar sand crude spread throughout the Kalamazoo River had surpassed the amount of dollars that can be expected to be reimbursed from their insurance company.
From MLive.com, Michigan
"HOUSTON — For the first time Enbridge Energy’s estimate of the cost for the cleanup of the Kalamazoo River oil spill has surpassed the $650 million that the company can be reimbursed through its pollution liability insurance policy.
The company has been paying for all of the cleanup-related costs and is working with its insurance company to get reimbursed.
Enbridge spokeswoman Terri Larson said it remains to be seen how much will be reimbursed."
Enbridge likes to say that the risk of these types of spills is small. It fails to mention the other half of that equation most insurance companies use to set premiums. It's called the consequences. Risk cannot be assessed unless consequences of the worst case scenerio is taken into account.
Without consideration of consequences one cannot expect to manage risk appropriately and that is what we are learning clearly from the current rash of pipeline failures in Alberta.
It should be revealing to anyone looking at the variety of current pipeline proposals to transport tar sand crude to both US and foreign markets that the proponents of these proposed pipelines have one voice when it comes to their statement on pipeline spills.
Like this statement coming from TransCanada Pipelines in a press conference in Billings, Montana on their proposed Keystone XL pipeline:
“A very high degree of safety” has been engineered into the project, said [Engineer and Director of the Keystone XL project Les] Cherwenuk. The company has been subjected to “regulated standards that have never been required of any operation constructing a new liquid pipeline,” he said.
There will be “minor” environmental disruption, company officials acknowledge. But they stressed that the disruptions are far outweighed by security and economic factors."
The US Environmental Protection Agency didn't buy this crafted statement by "communications" specialists. The EPA reviewed the environmental impact study provided by TransCanada and said the disruption would be more than just "minor".
It's not what the pipeline companies or oil and gas extractors say in their public statements and "communication" strategies that should matter to the public its what they don't say or fail to mention.
Thanks to Robyn Allan and Erik Andersen and others who are taking the time to analyze the Enbridge Northern Gateway proposal in the public interest.
Fiat lux
47 weeks ago
Ever since this fraudulent
Ever since this fraudulent neoclassical monetary theory, later accentuated with deregulated money creation from the air, was forced humanity, always promising "prosperity", all we can see are daily growing inflation, lower wages, loss of jobs, foodbank lines, environmental destruction and increasing poverty.
The amazing part of this crime wave is that our so called "conservative" governments can still get away with it and people still fall for their lies ?
Of course, the leading of people to their doom with the installation of "faiths", has always been the main reason for the constant repetitions of the tragedies of history and economic theories are nothing more than pseudo religions.
I've spent over 60 years researching this subject and still can't understand how the crooks who are selling this fraud have been able get away with its boring repetitions for thousands of years?
Will humanity ever wake up ?
Ed Deak.
Van Isle
47 weeks ago
Ed, it's very simple, the
Ed, it's very simple, the reason these fraudsters get away with it is because they constantly lie. I don't know if they know the truth and if they did it wouldn't make a difference. If one wants to get a hint their bullshit tactics just tune into Michael Campbell's program on Saturday mornings on CKNW and just listen to the drivel he pukes out.
Hakuin
47 weeks ago
yup, lying works
[COMMENT REMOVED FOR LEGAL CONCERNS. -MODERATOR.]
Hakuin
47 weeks ago
ooh, heres' a thought:
You can't ruin the same beach twice, one oil spill does permanent damage so let's imagine an "accident" by a theoretical big, bad oil company early in the game that destroys what is being protected so there is nothing left to fight over. Once we are all hip deep in tar, despair will set in and they can keep on their merry way unopposed. The courts can pretend to handle it the same way not a dime has ever been paid for the Exxon Valdez. Anyone been following what has ACTUALLY happened with BP's gulf atrocity?
Awwwww... I guess I'm too cynical for the Pollyanna world of global resource extraction, everyone knows what head in the clouds idealists oil executives are with their airy-fairy support of the arts with stuff like feel good TV commercials. I should stop now, I bet I hurt their feelings...
psosp
47 weeks ago
The lies
People would, in general, rather be lied to about utopian possibilities, than be told the harsh truth. They want to believe that things will be great, if they "just have faith", whether in religion, gov't, etc. Can't win the lottery unless you buy a ticket, right? Oh, while you are at it, buy a lucky rabbit's foot, a few other charms, and don't forget to buy the "Extra", just in case. You wouldn't want to lose hope and lose the lottery and be sad now, would you. And now the "marketing" strategists know how to manipulate that. Besides, if people realized the truths that be, we would have a revolution. The controls are in place to help prevent that, through gov't, religion, and other social stuctures. Hence gov't deperation to clamp down on the internet. Hell, if they had their way, none of us would know how to read! When someone says to me "Oh, well, what can we do about [it]?" my response is to tell them to become aware, look at their world, their lives, and do NOT forget what they see. And tell others. Wow! Does that make me an anarchist or a revolutionary?
Ed Deak, again, I salute you!
sunshine coast girl
47 weeks ago
Pretty sure people aren't falling for that vapid commercial...
In fact, they seem pretty offended that Enbridge thinks we're so stupid. Have you seen all the parodies flying around the internet? And Enbridge sure is mad at Dan Murphy for his Enbridge commercial parody. Hoo boy.....powerful companies sure get p*ssy when they don't get their way, don't they? Obviously they've never dealt with British Columbians before. Every time someone does a poll, the number of opposed goes up....pretty soon they will exceed HST polls.
hg
47 weeks ago
Spin
I am wondering, what the break even price of oil is for the tar sand mining project. I remember app 30 years ago, when Great Canadian Oil Sand consortium started out, that was around $40 per barrel. What is it now? I am sure it must have at least doubled. Oil is now around $80.
Jim Rosgen
47 weeks ago
Enbridge project
Robin Allyn provides excellent analysis on the financial side of the Enbridge proposal. One thing I have not seen from anyone as yet is an analysis of what government spending will ensue if this project is approved.
We will be paying for a large number of things, including upgrades to the port in Kitimat, health care for workers, monitoring of safety for the construction workers, new tugs, pilots, Coast Guard costs for monitoring traffic and potential spills, and numerous other items. Spill cleanup is a major potential expense. For a tanker spill Enbridge has no responsibility.
In addition I have no doubt there will be government assistance in building the pipeline itself, either in the form of grants or taxation reduction through special writeoffs.
I am quite sure these will far exceed any potential financial benefits from the overall project.
Norman Farrell
47 weeks ago
@Fiat lux
http://northerninsights.blogspot.com/2012/06/historys-mistakes-repeated.html
Pay attention to Bradford DeLong's Perils of Prophecy:
"[Monetarists] Not just a little wrong. Completely wrong.
"Of course, we historically-minded economists are not surprised that they were wrong. We are, however, surprised at how few of them have marked their beliefs to market in any sense. On the contrary, many of them, their reputations under water, have doubled down on those beliefs, apparently in the hope that events will, for once, break their way, and that people might thus be induced to forget their abysmal forecasting track record..."
metacomet
47 weeks ago
Who's Zooming Who?
Enbridge continues to run TV ads praising their tar pipeline proposal even though the a growing majority regard the environmental stewardship message as a big fat lie. The more exposure the ads get, the more solid the condemnation becomes. If the ads are intended to persuade the public, Enbridge appears to be making a big fat mistake.
Harper's omnibus budget employs deception to smooth the way for oil development; the government threatens to flatten all dissent to the tar pipeline by the authority of the "majority of Canadians," as Harper likes to refer to his mere parliamentary majority. Yet every school boy knows First Nations west of the Rockies, most of which have not as yet settled their treaties, have the Constitutional right to block the tar pipeline proposal.
Everybody knows Enbridge is lying when they say a majority of FNs along the pipeline route in BC support the proposal. If they think the 'Big Lie' technique will work eventually, perhaps they don't see the potential for the PR to backfire. Is Big oil and their government backers that far out of touch? There's so much money riding on this , it's hard to believe there could be so much delusion among some of the principal players.
If we step back from the assumption that the lies are meant to eventually turn us into supporters, we can see the lie-generating machine is not the monolith of united interests we often assume it to be and the string of unbelievable boners are not so much targeted at the public but at the separate entities we often put in the same bag called "the establishment" or "big oil." We should understand that the big players we put in this bag, Canada, the USA, Big Oil, China, have differing motives and interests, including rivalry. A lot of the posturing we see (and often assume is aimed at us) is actually aimed at each other.
Mining projects are inherently risky. Committing huge amounts of up-front capital takes guts. Where partners are required, constant demonstration of commitment is needed to counter one of the biggest risks: the life of the mine is far longer than the term of a government. This is only the beginning of a complex and hugely consequential proposal. This a strategic game as well as an economic one: the moribund superpower USA is interested in up-and-coming superpower China's need for oil. Harper is essentially exploiting US fear of China by threatening to open up an alternative market for Canadian bitumen. Enbridge is called upon to pay for and operate the proposed pipeline in return for presumed increased profit on oil bid up between competing superpowers. There is no love between these players.
judycross
47 weeks ago
Build the pipeline to connect to Eastern Canada
There already is a natural gas pipeline. then they could share the cost of accident prevention, and we wouldn't be importing 50% of our needs.
In answer to hg, I found this from the NEB:
"What are the operating costs and the supply costs of producing a barrel of oil from the oil sands?
The estimated operating costs range from $6 to $14 per barrel for bitumen and $18 to $22 per barrel for synthetic crude oil. The estimated supply costs ranges from $14 to $24 per barrel for bitumen and from $36 to $40 per barrel for synthetic crude oil. Supply costs include operating costs, capital costs, taxes, royalties and the rate of return on investment.
At what oil price range are oil sands operations economic?
Integrated mining and SAGD (Steam Assisted Gravity Drainage) operations are estimated to be economic at US$30 to $35 per barrel WTI. However, continued escalation in material and labour costs pose a risk to this outlook. Furthermore, higher natural gas prices and blending costs would also increase this estimate. On the other hand, advancement in recovery and upgrading technologies hold potential to improve economics.
What is the NEB's projection for western Canadian oil supply, including conventional oil by 2015?
Total oil supply from western Canada is expected to grow from 365 000 cubic metres (2.4 million barrels) per day in 2005 to 613 000 cubic metres (3.9 million barrels) per day in 2015, an increase of 68 percent. In 2005, oil sands production surpassed 175 000 cubic metres (1.1 million barrels) per day, and it is expected to almost triple to about 472 000 cubic metres (3.0 million barrels) per day by 2015."
http://www.neb.gc.ca/clf-nsi/rnrgynfmtn/nrgyrprt/lsnd/pprtntsndchllngs20152006/qapprtntsndchllngs20152006-eng.html
Kulshan
47 weeks ago
DE-PROGRAMMING CANADA
This project is a boondoggle in the widest sense of the word.
The main contractor already has a history of pipeline leakage in mid-western United States operations. This area of British Columbia is prone to offshore tidal influences and inland terrain hazard landslides as described in:
“Linear infrastructure is at continued risk from a variety of landslide types in west central BC. The landslides range
from shallow debris slides and flows, to massive rapid, rock slides, and rapid low gradient earth flows and flowslides.
The risk is likely to rise under scenarios of a warmer and wetter climate as the pressure for more infrastructure
increases.”
LANDSLIDES AND LINEAR INFRASTRUCTURE IN WEST-CENTRAL BRITISH COLUMBIA
Authors:
Marten Geertsema
BC Forest Service, Prince George, BC Canada
James W. Schwab
BC Forest Service, Smithers, BC Canada
Andrée Blais-Stevens
Geological Survey of Canada, Ottawa
Skywalker
47 weeks ago
Advertising.
You can always tell when the ad campaign reaches a crescendo there is likely a lot untrue about the message. The more they try to convince you of something the greater the lies. I know some people will go out there and buy the latest gadget advertised by some TV huckster - Even Peter Popoff sell a green hanky to wipe out your credit card debt and some people fall for it. Enbridge ads have become a joke. Their record is clear.
Skywalker
47 weeks ago
Advertising.
You can always tell when the ad campaign reaches a crescendo there is likely a lot untrue about the message. The more they try to convince you of something the greater the lies. I know some people will go out there and buy the latest gadget advertised by some TV huckster - Even Peter Popoff sells a green hanky to wipe out your credit card debt and some people fall for it. Enbridge ads have become a joke. Their record is clear.
Anonymous1234
47 weeks ago
Let's screw up our environment some more
Off shore companies laugh at us, all they see is $$. I hope no one falls for this.
Fiat lux
47 weeks ago
Of course, advertising is a
Of course, advertising is a tax deductible expense, therefore we the public are paying for all the brainwash directed at us, including Enbridge's propaganda campaign.
Ed Deak.
John How
47 weeks ago
Enbridge economics.
I think we need to consider this project as a an attempt to add value to our natural resources. Take a duck, any duck. Value? monetarily negligible. But take that same duck and coat it in petrogoo and you've got a good home-grown cottage industry tracking down and laundering and rehabilitating that duck. Value? priceless!
Granville
46 weeks ago
The dirtiest oil in the world, across pristine wilderness. No!
Albertans should refine the bitumen first so it can be pumped without solvents. When it spills, it will cause less of a catastrophe.
If it is a pathway to our future, make it a clean path, not an oil slick.
Granville
46 weeks ago
The dirtiest oil in the world, across pristine wilderness. No!
Albertans should refine the bitumen first so it can be pumped without solvents. When it spills, it will cause less of a catastrophe.
If it is a pathway to our future, make it a clean path, not an oil slick.
Bgorgitz
46 weeks ago
Why Northern Gateway is needed- the economics of the oilsands
"Enbridge's Northern Gateway project would expand production in the oil sands three-fold. The $5.5-billion pipeline proposes to move toxic condensate and diluted bitumen over 700 salmon-bearing waterways in two 1,000 kilometre long pipelines from Alberta to the port of Kitimat."
Interesting that the goal of the expansion is to dramatically increase the size of the oil sands complex, particularly since overall demand for petroleum products is at 1997/8 levels and gasoline demand is back at 2002 levels. But it makes sense when you put this in the context of the tar sands oil production cost breakeven price being $60/barrel, oil currently at $80/barrel and some recent forecasts calling for $50/barrel in the event of a European financial crisis. The only way to prevent the possibility of the Alberta tar sands complex becoming unprofitable in light of current prices and forecasts is to increase the scale of production, which should reduce the average cost of production (breakeven price) and keep the complex and $100's of billions of dollars of oil company investments profitable.
I suspect this is the reason behind the Harper government's overhaul of the Environmental Assessment Act (coincident with the NG pipeline proposal),which effectively tosses 20 years of improvements in environmental protection and related legislation out the window. To keep the Alberta oil sands commercially viable.
It's always all about the money.
Hakuin
46 weeks ago
well, yes
but WHO'S money?
harriethedgehog
46 weeks ago
Are you ready?
It is obvious that Harper's cons are going to shove the Northern Gateway down our throats in effect by force. Bill C38, by changing the rules to allow the Cabinet to overrule the NEB,(now a government toady anyway)allows Harper to do this. Albertans stand to benefit financially and have never cared about anyone else so they won't stand up to Federal bullying. The question is will BC? Ask yourselves are you prepared to stop this pipeline being built? Are you as a Canadian soldier prepared to kill Canadians protesting and stopping this pipeline? Make no mistake the Federal Government can and will use force against those brave enough to literally stop Enbridge.
I'm going to be out there stopping it, will you be or as usual sitting on your duff figuring somebody else will fix the problem. The apathy in this province astounds me.
Hakuin
46 weeks ago
Yeah?
http://en.wikipedia.org/wiki/Siberian_pipeline_sabotage
Hakuin
46 weeks ago
Yup
http://imgace.com/wp-content/uploads/2012/06/to-learn-who-rules-over-you-simply-find-out-who-you-are-not-allowed-to-criticize.-voltaire.jpg
Hakuin
46 weeks ago
follow along
http://www.vancourier.com/Murphy+animation+speaks+truth+pipelines+power/6884488/story.html