Mediacheck

Tap Water Burning

Viral vids done right marry deeper meaning to spectacles like this.

By Allison Martell, 28 Oct 2009, TheTyee.ca

IN THE RED ZONE from JOSHFOX on Vimeo.

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Partway through this clip, a Colorado man lights his tap water on fire. The source of his water's unusual behaviour is apparently a natural gas leak, which has contaminated the local aquifer.

These days, a spectacle invites viral video. The Internet has an insatiable appetite for the shiny, rare or surprising, and fire rates pretty high on all three scales. Flammable water, then, is a ready-made viral video hit. If this clip hasn't spread like wildfire yet, it may be because burning water has gone viral before. Last March, a story about flammable water in Colorado hit Boing Boing, though without accompanying video.

But when the web is at its best, it marries spectacle with meaning. In this case, the burning water will be part of a documentary about the impact of natural gas drilling on drinking water, Water Under Attack. It's a great example of the ways that viral video and conventional documentary filmmaking can complement each other.

Filmmaker Josh Fox has been posting regular dispatches on Vimeo for a year, but started collecting them on the documentary's website last April. He actually posted a shorter version of the flaming water video five months ago, but this newer clip provides much more context.

The interesting thing about Fox's site is that he isn't just posting trailers or finished segments from the documentary. In this video, we do not see a polished final product, but we see him filming the documentary, often from another camera. It's as if Fox is releasing making-of extras ahead of the film. In many ways, this informal style is better suited to the web than the full-length finished documentary ever will be.

Fox is certainly not alone in this approach. Filmmakers are realizing that the web isn't just a threat, but a tool, to be used for much more than advertising. Viral video can help directors accomplish their goals -- in this case, raising awareness about natural gas contamination -- in a different, but related, medium.

In this, the National Film Board of Canada is ahead of the curve. Last week they released an iPhone App to serve as a mobile portal into their already fantastic website. On the app or website, you can watch hundreds of embeddable NFB films and trailers, or take in curated playlists. But the NFB also hosts the slicker cousins of Fox's documentary website, detailed film-specific sites -- take this dazzling multimedia site for Waterlife, a documentary about the Great Lakes, or the blog posts and video clips accumulated during the making of 2008's celebrated RiP: A Remix Manifesto.

Most days, the web tends towards entertaining fluff. It takes someone special to turn that tendency back on itself, and slip in something important along the way. That's why we're lucky to have Fox, other filmmakers like him, and the NFB. The rest of the viral video web should learn from their example.  [Tyee]

5  Comments:

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  • Simple Simon

    2 years ago

    Encana installations in BC are the targets of bombing.

    I just watched a few of the videos on Josh Fox's website (http://waterunderattack.com/) and noted that in every case these are Encana gas installations poisoning people in Colorado + Wyoming.

    Is there any wonder NOW why Encana installations in BC are the targets of bombing.

    http://thetyee.ca/News/2009/07/17/PipelineBomber/

    Some people might call these preemptive attacks eco-terrorism, but it's clear to me that in the absence of stringent regulations and scientific oversight people have no choice but to defend the health of their land and their neighbors.

  • Bailey

    2 years ago

    It is possible to get too simple

    Dear Simple Simon; Granted, this is a big clear example of corporate stupidity and the global consequences of it. It's also a glaring proof of their near psychotic inability to feel shame or even embarrassment at their inhuman lack of values. But...

    If you are going to use these examples to justify bombings, you are going to have to examine your own motives. What is the bomber you mention trying to accomplish? Surely some sort of return to rational standards and values to be encorporated into corporate institutions? Hard to imagine sane people who would disagree with that goal. Just as hard, though, to imagine sane people who would agree with those hyper-violent methods.

    It leaves a question. Since bombing them into sanity seems not very likely to work, what will, do you think?

    What practical way can be imagined that would motivate corporations to act responsibly rather than insanely as they so often seem to do?

    It's not a rhetorical question. It seems to me to be one of the central questions that the twenty-first century will have to answer, and pretty damn quickly, too. Any ideas on the subject?

  • mmphosis

    2 years ago

    putting out fire with gasoline

    Dear Bailey, In the Spring of 2001, militars from the United States threatened to bomb Afghanistan into oblivion. This threat was made months before the three buildings were "pulled" on September 11 in New York City. Weeks after 9-11, the United States invaded Afghanistan.

    Bombing Afghanistan into oblivion? The majority of Canadians are opposed to Canada's military involvement in Afghanistan.

    Bombing a gas corporation to defend the health of land and neighbors? Bombing is not only not very likely to work, it won't work -- it will only escalate violence: just look at the results of the invasion of Afghanistan.

    Poisoning people to make a profit on gas? How much money is enough? Where is the anger? And the mourning?

    Here are some ideas: We can set beneficial examples by being role models in a world in which we live. I believe that there is so much untapped creativity in people that has been suppressed, and that we're going to see the most unlikely people show up. The atrocities we are witnessing seem like acts of desperation, and yet where is the despair? It's time to mourn and heal. It's time to let go. Forgive me. It's time to breathe.

  • ME2

    2 years ago

    No ethical Hobson's Choice here, Bailey

    If the Encana bombings hadn't taken place, how many people would know about the issues which predicated them? Remember, those bombings were about PROPERTY, and posed no risk to people.

    Not so at the sour gas pumping stations, some will say. But repairmen came equipped with adequate safety equipment, so how do you compare an hour of low risk with the many years of proven health effects from flaring-off at these wells, which still carries on? How do you forgive the official denials of these efffects?

    The only thing that these Corporations, and the Governments that shill for them, care about is money. People are a distant second in their priorities.

    Since it is far too expensive to sue these deep-pocketed entities, and the only way to interest the sensationalist press is mayhem, what other alternative to bombing is there? Do we have to wait 20 years until death and disease from situations like Love Canal become undeniable?

    How many people know that in Texas, which is owned by the Oil and Gas industry, fiery tapwater has been the norm for decades?

    From a strict ethical standpoint, I find myself in full agreement with Bailey and mmphosis. Bombing and "terrorism" should not be compatible with a free, Democratic Society.

    But the uncomfortable fact is that we do not live in such a society. Both Corporations and Gov'ts now hold themselves above the rule of law, it being theirs to manipulate as they see fit. As Bailey himself says, ".....a glaring proof of their near psychotic inability to feel shame or even embarrassment at their inhuman lack of values. But..."

    In such a situation it seems both ethical and logical to attack the ONLY thing outide of power that they value......PROPERTY.

  • OilbertaRedTory

    2 years ago

    Sour Gas Emissions ...

    in the Legislature :

    http://www.youtube.com/watch?v=RZR4vrH45jM

    Nothing to see here ... move along ...

    http://www.cbc.ca/canada/story/1999/01/29/ludwig990129.html

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