Sex on the Second Narrows

An arresting protest against bridge billboards.

By Richard Warnica, 13 Apr 2007, TheTyee.ca

Sign schematic

Plans for one sign to be erected near the south exit of Vancouver's Burrard St. Bridge.

Drivers heading north over Vancouver's Second Narrows Bridge are used to an arresting view. But if a local advocacy group has their way there will soon be something new competing for their attention.

Organizers for a group called Citizens for Responsible Outdoor Advertising (CROA) plan to suspend a giant jet-black sign from a crane looming over the north exit to the bridge sometime in the next two weeks. If all goes as planned, the sign will bear a single boldface word: SEX.

The sign is meant to protest a plan by the Squamish Nation to erect 13 10' by 36.5' billboards near the exits of three of the bridges leading in and out of downtown Vancouver. Because the base of each sign will be planted firmly on reserve land, strict municipal sign laws won't apply. That means the billboards, which will rotate and glow 24 hours a day, will be bigger, brighter and more visible than anything else in the district. That has Wayne Hunter, the man behind CROA, ticked off.

"We must display in an unquestionable, unequivocal way that we don't want these signs," Hunter said Thursday.

At this point, however, there doesn't appear to be much Hunter can do to stop them.

On Wednesday, the Squamish filed their environmental assessment for the billboards with the federal government. The Nation has already signed a 30-year deal with All Vision, an Ontario sign company, to build the billboards and sell the ad space. According to reports, the deal will bring the Nation $30 million over the length of the contract and could see signs up as early as next year.

Still, the North Vancouver* resident hasn't given up hope, hence the giant sexy billboard. Hunter hopes residents who see his sign will decide they too don't want advertising messing up their views and potentially making their bridge less safe. He wants those angered by the plan to contact the federal department of Indian and Northern Affairs and let their displeasure be known.

If you want to know more about how the situation got to this point, Daniel Wood has an excellent background on the whole story in last month's BC Business magazine. (You can only get the first couple of paragraphs online.) And the North Shore News has been on the story from the start.

But whatever happens with the billboards, this story will still say a lot about the obsessions and divisions of greater Vancouver.

This is a city where wealth buys access to beauty. The beauty of the North Shore, home to some of the country's highest average house prices, or the beauty of Stanley Park, where the surrounding condos are home to an international elite, and last winter's storm damage set off a fit of wailing and gnashing of teeth usually reserved for mass human slaughter.

So when someone comes in and says they plan to ugly things up a bit, you know it means trouble. Because unlike many of the myriad other groups who get trampled in this province, the wealthy have the means and the clout to do something about it. Something, perhaps, like renting a crane and building a giant protest billboard.

* Correction: This piece originally said Wayne Hunter was a resident of West Vancouver. He is a resident of the District of North Vancouver. Corrected on April 16.  [Tyee]

23  Comments:

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  • Martin

    5 years ago

    No big deal

    When I was a kid I remember the big Esso billboards beside the Granville bridge. They weren't that bad.

    First nations deserve to make a profit from the use of their lands. Let free enterprise go forward.

  • dr evil

    5 years ago

    sexed up

    The Burrard bridge can use a little sexing up.

  • darcy.mcgee

    5 years ago

    Oh Wayne...

    Too bad you got it backwards, running for council a couple of years ago then seeking a nomination for a federal riding (or at least talking about it.)

    FIRST you become a community activist, THEN you run. You might have gotten elected.

    FWIW, that band land is free from municipal regulations is appalling.

    The city has done much to build a community and an environment to encourage commerce: perhaps we should skim some points off the band for the economic value we've added to their land?

  • flattax

    5 years ago

    The extra money they make

    from billboards should be taken out of their "transfer payments".

    Pure and simple.

  • flattax

    5 years ago

    Besides

    A few billboards might hide the ugly trailer park, the sewage plant, or the new aboriginal houses going to pot (literally) and already starting to fall apart.

  • Stump

    5 years ago

    Quote:from billboards should

    Quote:
    from billboards should be taken out of their "transfer payments".

    Why? Please provide reasons for these bold statements or be dismissed as a cranky racist.

    As the billboards themselves... I could do without them, but when people willingly adorn themselves with corporate logos, it's hard to make a case for banning them.

    Quote:
    perhaps we should skim some points off the band for the economic value we've added to their land?

    Are you willing to cut your municipality in for a slice when you have a garage sale and public roads bring customers to your house? Sauce for the goose and all that.

  • rac

    5 years ago

    Get a Grip

    So we create a city full ugly roads, ugly bridges and ugly buildings, cut down the forests, pollute the air and water, and have the gall to complain about a few billboards.

    Get a grip. There are far bigger problems to tackle. Climate change for example. Once the people whining about billboards give up their cars and their ridiculously big homes, I might be more sympathetic.

  • flattax

    5 years ago

    Bad attitude from Vancouver

    Sounds like this billboard think will turn into another "the nimbies from west van don't want but screw them cause they're rich." I see alot of soimilarities to Eagle Ridge to me.

    These billboards are olympics related, I have no doubt. The aboriginals will want to take advantage of some of their own sponsorship.

    However, we should cut them back on their transfer payments for making the lower mainland just a little bit uglier.

  • Chris H

    5 years ago

    Frustrating

    The frustrating thing about the proposed billboards at the North exit of the Second Narrows (in North Vancouver) is that the district cannot do anything about it. We set bylaws and rules that make sense to the greatest majority of people, but these obscene monstrosities will still go up. The only thing we can do is complain. I intend to contact every company or agency that advertises there. A thousand North Shore residents phoning you everyday asking them to take their advertising down might do the trick. You can only try. Thankfully, I live in Deep Cove and will not have that staring at me in the face from my porch. I really feel for those that it will be "front and center" for.

  • Working Memory

    5 years ago

    Trojan Horse Politics

    Published in OlyBLOG September 24, 2006

    "Billboards in our city will serve two important roles for the Squamish Nation. First, and seemingly unbeknownst to local news media, the strategically placed boards will generate incredible revenue when companies like Pepsi, Ford, and maybe even the TD bank scramble to buy space on the only property in town available for competitors of Coke, GM, and RBC, who just happen to be official Olympic sponsors."

    You can read more here;
    http://www.olyblog.com/06/BllbrdsIntrwstS09242006.shtml#BLLBRDS

  • southdeltawalker

    5 years ago

    we need your help

    I do have some empathy for those against billboards. Out here a local hotel put up one of those billboards that are giant screens.
    It has constantly changing images and is located near south end of the tunnel where the traffic merges.
    It is distracting and an eyesore.

    However there are bigger battles. An eyesore I guess I can put up with. The proposed Roberts Bank Port Expansion threatens our farm land, our air quality, marine mammals {whales}, sea and bird life.
    Please visit our website to see how you can help.
    Thank you.
    http://www.againstportexpansion.org/index.html

  • gordon

    5 years ago

    Simple solution possibly

    Whoever chooses to advertise on these billboards should experience the wrath of the consumer or anti-consumer. They should be innundated with calls and letters and emails denouncing their lack of desire to follow community standards and general circumventing of the established.
    They should be maligned for jumping on the first nations billboard bandwagon a campaign of shunning and shame on them should begin.

  • venator

    5 years ago

    Some perspective & some corrections

    As Chair of CROA (www.stopthebillboards.ca) I took some exception to the editor's suggestion that wealth had anything to do with our current protest. First of all, I do not live in West Vancouver, as reported. I live in the District of North Vancouver, out toward Deep Cove. And secondly the idea that this campaign which is made up of community volunteers was somehow struck to preserve an exclusive, wealthy quality of life on the North Shore is absurd.
    Contrary to Warnika's position that there is very little we can do to stop these billboards, there is, in fact, a great deal we can do. Visit our website to learn more. But perhaps he can be forgiven. He's from Calgary and he's only been here a few years. Obviously not enough time to distinguish the unique sense of our scenic heritage, and our increased concerns for traffic safety resulting from an increase in "external-to-vehicle" distractions as a result of these proposed signs.

  • Jeff L

    5 years ago

    Such Small Trees

    Very good article about an issue which promises to get much more interesting...

    Without passing judgment on the traffic safety or even the desirability of these billboards, I find it extremely interesting that residents of a city which rests almost exclusively on unceded aboriginal lands can muster up such righteous indignation. It really takes a special ability to not see such an immense forest for such small trees.

    This issue recalls for me a similar debate that took place on the outskirts of Calgary a few years back, where the Tsuu T'ina First Nation built similar billboards on their land adjacent to a road and suburbs. Similar righteous indignation was expressed by owners in those suburbs, who decried any infringement of their viewscape. In one particularly heated public meeting, one such resident got up and accused the First Nation's delegation of ruining her view of the prairies. Cleverly, but seriously, the response came: "You ruined our view first."

    I suppose it just goes to show that CROA's "unique sense of scenic heritage" is not as unique as they might like to think.

  • Yammer

    5 years ago

    Come now flattax

    Don't you know, Indians are the stewards of the land?

  • freebear

    5 years ago

    Smug Batards!

    Unbelievable!

    Especially "flattax 2 days ago-Sounds like this billboard think will turn into another "the nimbies from west van don't want but screw them cause they're rich." I see alot of soimilarities to Eagle Ridge to me.
    These billboards are olympics related, I have no doubt. The aboriginals will want to take advantage of some of their own sponsorship.
    However, we should cut them back on their transfer payments for making the lower mainland just a little bit uglier."

    Speaking of ugliness - You racist batard!

  • BLONDE PITBULL

    5 years ago

    paying for inflicted ugliness...

    If communities were forced to pay an "ugly" tax the province would be the black in no time... Just drive around the lower mainland and look at the clearcut 'n' shoehorn 'em in, style of housing that is going up.

  • flattax

    5 years ago

    Free Bear

    Nothing I said there was racist.

    I believe you may be the racist one since you so easily pull the term out of a hat and start to use it. Look in the mirror for ugliness, freebear.

    ...As an aside, I agree with the previous comment that most of the buildings going up are just plain ugly. The lower mainland's descent into uglyness started with Arthur Erickson and his depressing and unfriendly concrete SFU campus and the useless and leaky Robson square. Unfortunately, his legacy of concrete continues to this day. Add glass as a cheap construction material and you get Yaletown...tomorrow's slum.

    And I am not even getting into how Vancouver special/stucco mausoleums have decimated vast tracts or residential areas of Vancouver.

    Now that you mention it Blonde Pitbull, a few billboards do not seem so bad compared to the glass condos/vancouver specials/stucco mausoleums, things that have actually been OK'd by city planners.

  • BLONDE PITBULL

    5 years ago

    Flattax...

    See we found something we agree on. I knew it could be done.Cheers.

  • freebear

    5 years ago

    FlatTax and Flat Earth

    The racist tag was because of your quip about cutting Transfer Payments to First Nations.

    If (some) First Nations create ulgliness, why would the Province use First Nation culture to sell tourism?

    Is that because we have no culture in the non-native communities? Oh wait shopping is now considered culture right? Talk about ugly!

  • dO wAH daDDI

    5 years ago

    Bridge Safety is the utmost priority!

    Simply, bridge well-being (limits of approach) combined with "crossing motorist" Safety standards should be used to defeat any such "newer" standalone type (bright, animated) "distraction sign" construction, cold!
    Such monster signs should present a long-term Civil Engineering stability nightmare, regardless (given "eddy" soils base), eh!

  • Yammer

    5 years ago

    Good argument on safety

    There was a ginormous animated billboard that was on the road out to Pitt Meadows. Didn't that get turned down or off for safety reasons?

  • Dave2

    5 years ago

    TGI Microsoft

    Quote:
    There was a ginormous animated billboard that was on the road out to Pitt Meadows. Didn't that get turned down or off for safety reasons?

    No, it runs on Windows, it just crashes often.

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