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Live Local Buy Local

Live Local Buy Local

The Tyee, LOCO BC, and Vancity partner to launch the
Live Local Buy Local ad program

As a locally-owned, independent business itself, The Tyee has long championed the virtues of ‘local’, from our 2005 launch of the 100-Mile Diet series, to our 2011 national award winning series Growing the Local Bounty.You can get a flavor for what we write about by browsing our Local Economy topic.

Now we take that long-held interest into an innovative advertising partnership with LOCO BC, a Lower Mainland alliance of locally-owned companies working to strengthen our communities, grow the local economy, and build strong, sustainable businesses. We liked their mission, so we became a member ourselves.

Together, we’re now offering a unique advertising deal to independent Lower Mainland businesses.

How does the Live Local Buy Local advertising program work?

First, sign up to become a LOCO BC member.

Once you’re a member, you’re eligible to have your business (or social enterprise) featured in one of their monthly ads on The Tyee. And you’ll be considered for inclusion in one of their quarterly interactive video ads.

On top of that, we’ll be co-promoting two major contests a year via our eNews and social media networks that introduce people to LOCO members’ products and services. So Tyee readers, sign up for our free eNewsletter, or keep an eye on our Facebook page and Twitter feed to hear about those.

And as a final bonus, your LOCO BC membership gets you a 25% discount on Tyee ad rates when you book your own stand-alone campaigns.

Interested already? Give us a shout and we’ll get the ball rolling (604-689-7489 or email)

Thanks to Vancity

And finally, a huge thanks to Vancity for coming on as the third partner in this initiative. As a local business themselves, they support other local businesses that have a positive impact in the community. Read some of the stories of how they are helping their members make a difference.

Did you know? If we shifted just 10% of our household spending to local businesses, we could create $6 billion in local economic activity1. And that buying local can keep up to four times the money in the economy compared to shopping at chains?2

1BC Stats. 2012. Economic Statistics Report. Accessed November 12, 2012 from Calculation is based on 2011 retail spending in BC, assuming a 10% shift of the total.
2 Civic Economics. 2012. Indie Impact Study Series: A national comparative survey with the American Booksellers Association.