"I just started waking up in the night to drink protein shakes - that was the weak link. Those eight hours of not eating mean you lose muscle mass." (Josh, 22)

"I like to look good, it makes me feel independent" (Amodon, 17)

"Recently, [guys] have adapted to the newly-feminized world and in fact are more comfortable and confident in their gender identity than girls right now," says Paul Ascerbi. (Bryce, 17)

"Old school guys weren't into fashion in the same way. Their jobs were different, their lifestyles were different" (James, 22)

"Guys used to have to fit just one mold, now they can pick and choose: it's cool to be a geek, jock, teck-nerd, lazy bum, skater - whatever - and to move in and out of these categories," says Paul Ascerbi. (Eustace, 16).

"The captain of the British soccer team changes his hair cut and wears a sarong, and there's no way anyone can criticize him for not being male enough" says Paul Ascerbi. (Eric, 14)