Tyeenews

Tweet! Recommend! Help Tyee Stories Ripple Out

We've made it easier to Twitter and Facebook our stuff. It's a great way to help build our Tyee community.

By David Beers, 27 Oct 2010, TheTyee.ca

poweroftwitter.png

This is pretty much The Tyee's marketing system.

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Next month The Tyee turns seven. We're a lot bigger fish than when we started, and that's all because of you who read us and tell the world about what we're publishing. One of the jobs of a digital magazine editor is to pore over statistics about online traffic, and one fact really stands out for me lately. Almost all our growth is through social media referrals. That's you Facebooking or Tweeting or Digging or otherwise sharing our stories with your circle of online friends and family.

So this is a big thank you for doing that -- as well as a friendly request that you keep up the great networking on our behalf!

Our new Twitter and Facebook buttons

To assist you in your role as a Tyee promoter (that's official!), we've changed the layout of our article pages. There are now easy-access Tweet and Facebook Recommend buttons at the top of each story. Just click, and whatever you're reading will either be posted to your Facebook page or sent out via your Twitter feed. These options are in addition to the opportunity we offer you, in the green box embedded into the text near the top of every story, to share stories through dozens of other social media ways, including Delicious, Reddit, StumbleUpon and many more. Just roll your mouse over the word 'share' to see your options.

If you subscribe to our free daily and weekly eNewsletters, you also probably know that you can quickly and easily share the eNews with friends by clicking the link at the top of the email.

Don't subscribe yet? Click here.

Oh, and just so you know, we periodically give away excellent prizes to our followers on various social media outlets. As members, you'll also be the first to know about various Tyee happenings and events. If you aren't a member already, join our Facebook group and follow us on Twitter to be entered to win. Clicking on those "join" buttons will be good practice for sharing Tyee stories with everyone you know. It's pretty much a win-win.

Tyee readers are engaged

One of the most rewarding results of all this work has been the growth of a community of devoted Tyee readers. Our editorial team gets emails every day with suggestions, requests, and feedback, and our Facebook pages are full of the same. Similarly, our Twitter feed is buzzing with "RTs" and "@s" from readers, writers, and sometimes even the subjects of The Tyee's journalism.

As a free, independent, online publication that spends just about zero on marketing, our "circulation" depends on people who don't just read and enjoy, but also share our investigations, solutions reporting and fresh, feisty opinions.

If you enjoy reading the Tyee and would like to help us flourish, please help us get the stories out to your with their friends, family members, co-workers, and neighbours online. Many thanks!  [Tyee]

6  Comments:

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  • peasant43

    1 year ago

    Good Luck

    Mr. Beers.

    I would enjoy a story or series about the challenges or differences of promoting/marketing/selling The Tyee verses the old way of doing things.

  • CanadianLatitude

    1 year ago

    Cool. How about a 'Reddit'

    Cool.

    How about a 'Reddit' one too? :)

  • David Beers

    1 year ago

    Administrator

    Good point Canadian Latitude, you can Reddit us too

    I forgot to include in the article that by rolling your mouse over the word 'share' in the green box embedded in the text near the top of every story, you are presented with dozens of other options for sharing stories through the social network, including the wonderful Reddit.

    I'll be adding that into the story, so thanks for the nudge!

  • David Beers

    1 year ago

    Administrator

    Great idea peasant43

    I'll bring up your idea of writing about Tyee outreach efforts with our team and see where it goes.

  • abelluz

    1 year ago

    Xcllnt!

    Welcome to New Marketing courtesy SM. It'll definitely be an easier share from this end. Thanks Dave!
    ; )
    Anna

  • VivianLea Doubt

    1 year ago

    the new marketing...

    is all about the conversation, in contrast to the 'push'(and pushy) marketing of the past, and yes it pretty much is word of mouth, albeit in a new fashion.

    As a gentle prod, if you would like me to engage with your Facebook page (for example), why not ask me a question? Ask my opinion? This is the new media because it is a two-way conversation...

    Thanks, Tyee!

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