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Transition to Digital TV Offers Huge Opportunities
But will Canadians miss them? And more questions as switchover deadline arrives.
Digital could spur competition, and billions to fund a digital strategy.
Canada was scheduled to complete the digital television transition this week, with stations switching their over-the-air broadcast signals from analog to digital. The transition represented a tremendous opportunity to advance the Canadian digital agenda, leading to higher quality digital over-the-air broadcasts, freed-up spectrum that could be used to facilitate greater telecom competition, and the promise of billions in new revenues to fund a national digital strategy.
Yet despite the promise of the transition, the near-total absence of policy and political leadership has led to a digital disappointment. Some broadcasters will complete the transition on time, but the CBC has been granted a one-year delay. There has been minimal publicity about the change, which may leave some Canadians without television access by the end of the week. To make matters worse, the government has thus far failed to articulate a policy on how the freed-up spectrum will be auctioned and how the revenues will be allocated.
Transition to digital, explained
The basic notion of the transition is fairly straightforward. For decades, Canadian broadcasters have used spectrum to transmit over-the-air analog broadcast signals.
Before the widespread use of cable and satellite, many Canadians used antennas -- "rabbit ears" -- to access those broadcast signals.
On Aug. 31, most Canadian broadcasters will have completed the switch from analog to digital broadcasts. The shift to digital brings several advantages including better image and sound quality as well as more efficient use of spectrum, which will open the door to new telecom services. It also requires those relying on over-the-air signals to obtain a digital converter box to convert the new digital signal back into analog signals their TV sets will recognize (cable and satellite customers are not affected).
Why it's turning into a flop
Fingers can be pointed at several targets for the digital disappointment. The federal government adopted a hands-off approach from the outset. In contrast, the U.S. government subsidized the cost of the transition, establishing a coupon program to ensure that all consumers retained television access. Canadian Heritage Minister James Moore firmly rejected a similar approach.
The Canadian Radio-television and Telecommunications Commission, charged with leading several aspects of the transition, failed to muster much enthusiasm from the Canadian broadcast community. CRTC chair Konrad von Finckenstein repeatedly raised alarm bells about the need to prioritize the transition, yet private broadcasters were loath to go beyond the bare minimum. Some opposed investing in public service announcements alerting the Canadian public about the effect of the transition. Given this lack of publicity, there may now be thousands of Canadians left without television signals by the end of the week.
Canada's public broadcaster obtained a last-minute reprieve after it became apparent it could not meet the deadline. The CBC still faces a financial squeeze in completing the digital transition, raising questions about whether the federal government will find new funds to address the shortfall.
A spectrum of rich possibilities
While the digital transition begins as a broadcast issue, it will soon revert to a question of telecom policy. The freed-up spectrum -- known as the 700 MHz spectrum -- opens up a host of possibilities for new innovation, competitors and open Internet access. It is viewed as particularly valuable spectrum since it easily penetrates walls, making it ideal for delivering wireless high-speed Internet services. The government carried out a public consultation on the issue earlier this year, but has kept mum on its plans.
This week was to have marked the end of the Canadian digital television transition. Instead, only a patchwork of broadcasters are completing the transition on time, many Canadians may be left without access, and there is lingering uncertainty about what comes next for the freed-up spectrum. ![]()




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Grouchy
38 weeks ago
Transition to Digital TV Offers Huge Opportunities
The only ones benefitting from the change over right now are the cable companies. I don't know about Rogers or Bell, but Shaw has changed Basic Cable to " Digital Basic " and raised the price by almost $10.00. To me, that is an out and out gouge of the cable customer as you need to subscribe to that plan in order to have any other plan offered.
weaver
38 weeks ago
less opportunity to sell me stuff
I bought one of those set top boxes and the result is that I can only get Global (with lots of interference and static).Looks like I'll be watching a lot less TV, so the ads that pay for the TV content won't be reaching me.
I certainly can't afford cable and anyway, why should I pay for something that's just a lot of publicity for stuff I don't need with a minimum of entertainment/news sprinkled between?
OhCanada
38 weeks ago
Oh, well ...
... it is not that they are offering me free digital and I am about to miss it with this switch over.
I cancelled my cable service with Telus when they told me it is mandatory to switch to Optik TV. Mandatory? I can choose and I have no more cable and I don't miss it. Besides, why on Earth would I want to pay for a bunch of crap that I am not interested in anyway.
As far as I'm concered cable is dead the way they are trying to sell it. More people would cut their cable the faster we would see change in the industry.
gsarahs
38 weeks ago
Shaw Cable are a bunch of crooks!
Shaw offered to lower my cable cost by $5 if I bought the cable modem. What they did was take the amount I was paying and bumped up the amount by $5 a month as listed on their website, and then subtract $5 a month to make it look as if I was getting what I agreed to. No amount of talking to their phone reps could get them to admit that what they were doing was wrong, or in reality fraud.
I have now been screwed by both Telus Mobility and Shaw. I have an extreme dislike for both of these companies, but what can you do to fight these quasi-monopolies?
As far as my cell phone, I am now with 7Eleven. There are no monthly fees, 25 cents a minute, and the minutes last for 365 days before they expire, and as long as I buy more before the year is up, they don't expire. An easy choice compared to being ripped off by Telus, who couldn't even provide me with the ability to use my cell phone at home, and then refused to let me out of the contract. Never again!