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Crowdsourcing the World
Saturday is Media Democracy Day. Read this to glimpse a cool future.
An open call to the source the world.
When Vancouverites gathered at the W2 Media Arts Centre for the second Fresh Media Remixology social, I and the other organizers expected that conversations would be focused on crowdsourced media making. What we didn't anticipate was that attendees would have a hunger to talk about the implications of this new form of media making in other spheres of society.
We shouldn't have been surprised. After all, several of us conceptualized the Remixology series as something that would forward the idea of remixing our roles and society at large (society as an open platform). But it was a surprise nonetheless.
Crowdsourcing media
Crowdsourcing, as defined by Jeff Howe, who coined the term, is "the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call." The Fresh Media discussion started off with UBC journalism professor and online news pioneer Alfred Hermida giving an overview of the topic of crowdsourcing as it relates to journalism. Hermida noted that "news organizations are exploring more collective, collaborative approaches, often around the edges of their news operations."
Hermida talked about using the crowd for observation, breaking news and investigative work. He pointed to some good examples for each category, such as how Talking Points Memo (TPM) used its audience to sift through evidence that the Bush Administration was firing U.S. attorneys for political reasons. In past columns I have noted several examples of using crowdsourcing for journalism in Canada.
Leigh Cristie of the eatART Foundation continued the conversation by discussing how he uses the web to crowd cast (call for participation) for specific project needs, and to bring a community of contributors together. This is similar to how Fresh Media brings participants together to re-imagine media -- in a sense we are crowdsourcing the future of media. David Asher from the Mozilla Foundation followed by discussing how they have millions of people testing Mozilla software, including the well-known Firefox web browser. He noted that thousands of people contribute to Firefox and that volunteers are responsible for the browser being available in seven languages.
Both speakers and participants at Remixology provided many examples of crowdsourcing, telling of their experiments in crowdsourced productions of media, software and art. By the end of the discussion, consensus emerged that the roles of media makers, artists, programmers, owners, etc. are shifting. Media editors, for example, could now be looked upon as taking on more of a curatorial role.
Hermida noted that editors decide what gets published, whereas a curator picks from what's out there and pushes the best to the top. Asher likened this new role to that of a book editor who guides a project and provides useful feedback and input to the producer -- more of a facilitator.
It seems that both the roles involved in online media production and the technical tools required to make sense of what's out there are yet to be fully developed. However, our conversation made clear that the process of figuring all this out is well underway.
It's not about media
ENJOY MEDIA DEMOCRACY THIS SATURDAY
Come to Media Democracy Day in Vancouver on Saturday, Nov. 6, and wind it up by attending the latest Fresh Media Remixology social hosted by OpenMedia founder (and author of the accompanying article) Steve Anderson.
The program guide for Media Democracy Day is here.
Register for the Remixology event Saturday evening here.
While it was interesting to survey the role of crowdsourcing in the world of media, art and software, the Remixology conversation quickly moved to broader questions about the role that crowdsourcing (and specifically Twitter) plays in social movements, and its role in the broader offline world. Reilly Yeo, OpenMedia.ca's managing director, asked a question about the role of social media in social movements, citing a recent widely circulated article by Malcolm Gladwell. Perhaps the best response came from Twitter user Miraj Khaled, who said, "Twitter is only a platform and crowdsourcing a process. Movements are built by real people, i.e. 'influencers' with the aid of these tools."
As Miraj suggests, crowdsourcing is a process or mode of production that bases the production of media (or anything else) and decision-making within a community rather than a hierarchy. As Asher notes, we are at an "early stage of shifting from hierarchal control structures to much more organic, much more free form" ways of operating. Why not move the behaviors associated with crowdsourcing -- collaboration, free sharing, promiscuous creativity -- to the offline world.
In his book, appropriately titled Crowdsourcing, Jeff Howe describes a diverse array of examples of crowdsourcing being put to use, from tracking birds, to NASA tracking changes on the surface of Mars, to making T-shirts. The tools available through the open Internet and the collaboration they enable have eroded the barriers for participation in all facets of life, not just media production.
This brings us back to the exciting moment we're at in regards to media -- it's not just the content of media that can inspire change, but also the process of media making itself. As the boundaries and roles of the industrial era break down in front of us, one thing is for certain -- it's a good time to engage.
In case you're wondering, yes I did just crowdsource this column about crowdsourcing.
The next Fresh Media Remixology takes place Nov. 6 at the W2 Media Arts Centre. Details at: freshmedia.me. ![]()




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Fiat lux
1 year ago
Very nice, but how do you
Very nice, but how do you persuade young people to think about what is going on in the world, how economic power, including their future, is being collectivized, in the best Soviet style, into the hands of a global, corporate ruling dictatorship?
How do you explain to them that the best future is in local self sufficiency for the making of products, instead of importing them? Yes, making things, by using their heads and hands.
How the purpose of the present globalization racket is enslavement through the separation of the producers from the users, creating worldwide incompetence ?
But most of all, how do you make them to take part in the democratic process, by voting ? Right now, I know only a very few young people who vote and when you suggest to most of them, they just make faces and go back to their texting of BS.
The sure recipe for dictatorship. Don't they learn this in the schools and universities ?
We used to when I was a student, so, what happened, with all the technology for instant, valuable exchange of information and ideas at their fingertips?
Ed Deak.
warbler
1 year ago
Article lacks balance
"Read this glimpse into a cool future."
Much of the Web 2.0 hype these days seems to carry an almost religious fervour, an uncritical acceptance of the medium and latest trend being espoused, in this case crowdsourcing. I'm really troubled by the general lack of scrutiny in discussions of social media and the Internet. And frankly, I expect better, more rigorous journalism from the Tyee. This above article tells me nothing about the possible negatives, controversy or debate surrounding the concept of crowdsourcing.
A little bit of my own probing into the matter tells me there is criticism and controversy.
Some media critics, such as Douglas Rushkoff, are not so sure about the concept. Wikipedia co-founder Jimmy Wales is also a vocal critic of the term.
The first obvious thing that came to my mind upon reading this article is the ethical question associated with any kind of out-sourcing. Intellectual property rights, companies abusing this sort of idea to avoid paying trained professionals in favour of paying untrained people who will work for free. Crowdsourcing seems like just another euphemism for the use of cheap labour. Can you say surplus value?
In some contexts, its a great idea, in others it is not. This article sheds zero light on the possible pitfalls. But more importantly, this article is further evidence that we seem to have almost no media criticism/analysis of any depth heading into the technological future.
warbler
1 year ago
ooopss!
Amend passage to read:
to avoid paying trained professionals in favour of sourcing out to untrained people who will work for free or very little.
VivianLea Doubt
1 year ago
crowdsourcing...
another word for democracy,perhaps? When people - whether young or not - begin to believe they have real input and influence in/on the way things are made and done, they will become engaged. And that , of course, is precisely what the tools of the internet age allow for.
"Twitter is only a platform and crowdsourcing a process. Movements are built by real people, i.e. 'influencers' with the aid of these tools."
I am disheartened by the continual misunderstanding of 'tools', whatever they may be. There is, after all, an uncritical acceptance of the telephone, in spite of the fact that it is used by telephone marketers and annoyers of all types. (The young are way ahead, though - they no longer have landlines, and as their telephone numbers are not in that catch-all disdainer of privacy, the phone book...they don't get telemarketers.) Personally, I don't think crowdsourcing is the latest trend - I think it is the restoration of democracy.
Steve, I look forward to your articles and thanks for this one.
warbler
1 year ago
Tools
No misunderstanding of tools in this corner. Quite the contrary. Surely, you'd agree that when put in the wrong hands, tools can hurt, exploit and kill, just as they can democratize. The notion of online out-sourcing is not telemarketing, so the telephone analogy is a false bit of logic.
Suggesting that crowdsourcing is synonymous with democracy really is a generous, perhaps specious claim. In some contexts, it could represent democratic expression. In other contexts, it could represent outright exploitation of labour by a group of people who don't understand their true relationship to the owner of the thing being crowdsourced. That's what I want to see in articles covering this topic - the cons that almost always come with the pros.
I'm not doubting some of the benefits being espoused. I'm simply seeking a critical scrutiny of these media trends rather than blind acceptance. The Tyee offers cutting edge investigative journalism in the political realm, but it seems the same standard does not apply in the realm of media analysis. There are some really interesting pockets of debate happening around issues related to Internet technology, but you'd never know it reading the Tyee. All I read in articles like the above are homages to the latest trends and gadgetry.
Part of the issue, for which I don't blame Beers et al for a split second, may be the Tyee's medium: online news service. For such a service, raising hard questions arising from Internet technology and trends is tantamount to biting the hand that feeds.
samuidave (not verified)
1 year ago
one point
VivianLea Doubt ~ they no longer have landlines, and as their telephone numbers are not in that catch-all disdainer of privacy, the phone book...they don't get telemarketers.)
I know in Asia cell phones are inundated with EMS messages from marketers. The cell phones are always buzzing with incoming 'calls'. In Thailand, for example, the Prime Minister will send messages of what he deems import to all cell phones in the land. How is that for evidence of the insidious effects of the cell-phone tool?
pwlg
1 year ago
limited
I get the idea of crowdsourcing and can see it being a tool to garner information, news etc from a larger pool of observers.
I do not see it as a major democratic tool as it is in the hands of a limited number of people who have access to the other tools that makes crowdsourcing possible.
I would also like to know how it becomes a technological tool for the economically disadvantaged.
At this point it is a limited democratic tool that is subject to the same hype, disinformation and misinformation that our current tools unfortunately provide.
packrat2
1 year ago
crowd sourcing
new art fills a need not meet by current media. right?
web 2.0? editor, curator, facilitator for three-minute hates.(Blender stuff ignored.)
ick. sounds single issue to me.
this week, i re-purposed (stolen) cartoons (mash-up. topical treatment, with a actual story line. gocomics.com has embedded tools for that)
youtube -
-did a one minute hate on c-32;
- tried cartoons in a movie (shoulda been a pp thing, rats!)
- pushed some religious thought
-anna mood piece on autumn (Van pics included)
web 2.0?
educ-u-tainment, sensationalism, FUD, cheerful-or-die news
power to the witch-hunt, from the looks of it now.
packrat