Fall 2013 Master Classes

Fall 2013 Master Classes

The New Publishing:
Digital & Self-publishing in the DIY Era

Nov
30th

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with Trena White & Jesse Finkelstein

Have you been thinking about publishing a book, maybe as a way to build your brand or establish yourself as a thought leader in your field? The good news is that the rise of digital publishing gives you more options than ever. In this one-day workshop, publishing veterans Jesse Finkelstein and Trena White will help you navigate the constantly shifting self-publishing landscape.

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Connect & Engage
Communications Strategy & Trends in Public Engagement for Cause-Based Organizations

Nov
2nd

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with Amanda Gibbs

Vancouver-based public engagement and communications specialist, Amanda Gibbs will offer a full-day program featuring the latest approaches, tools, case studies and interactive exercises to help you sharpen your external strategy and get comfortable with emerging practices.

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The Art of Crowdfunding
Creating Your Campaign Narrative

Nov
9th

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with Ian Mackenzie

Taught by filmmaker and media activist Ian MacKenzie (Occupy Love, Sacred Economics), The Art of Crowdfunding will demystify the world of crowdfunding and provide you with specific storytelling strategies that will help you tap into the revolution.

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Online Video for Social Good
Stories that Change Minds

Nov
16th

with Kai Nagata

This seminar-style workshop offers concrete strategies for increasing the impact of your video content online. Nagata's insights -- borrowed from evolutionary biologists, corporate newsrooms, oral tradition and web metrics -- can all help you stack up more hits on YouTube. But with new tools and techniques come new questions: Who are we trying to reach? What do we want them to do? And how will we measure success? Defining those goals will make your videos better, guaranteed.

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Data-Driven Web Mapping
For Beginners

Nov
23rd

with Hugh Stimson

There are stories in the data. You need to get them out of there, and onto a map, preferably on the web. We'll talk about how to make the best interactive web maps that are possible without getting into any coding.

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