Life

How the Internet Kills Great Neighbourhoods

As clicks replace human exchanges, Vancouver film emporium Videomatica is latest victim.

By Steve Burgess, 20 May 2011, TheTyee.ca

Fourth Avenue video store Videomatica

Victim of the digital invisible hand: Fourth Avenue icon. Photo: Beyond Robson.

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Graham Peat is seeing some old friends lately. "There are many customers returning after long lapses to rent again," says the co-owner of Videomatica on West Fourth in Vancouver. "Maybe it's for nostalgic reasons, but we have had no end of tributes about what Videomatica meant to them."

Perhaps it's guilt -- lapsed customers returning to seek forgiveness and absolution for falling away, for not being there frequently enough to prevent the demise of a Vancouver landmark. Peat and business partner Brian Bosworth recently announced that the end is coming for Videomatica, the city's most treasured repository of classic film. No specific closure date has been named but Peat expects it will happen within a few months. For film buffs it's a little like hearing the Vancouver Public Library is shutting down.

There's a price to be paid for everything. Increasingly it seems the price of Internet convenience is being paid by the independent businesses that help give neighbourhoods character. Happy Bats Video, a lovingly appointed, goth-accented shrine to cinema on Vancouver's Main Street, suddenly tanked in March. And around the same time Videomatica announced its vague demise, the doors closed on another West Fourth gem -- independent book store Ardea Books, formerly Sitka Books, is now formerly Ardea Books as well.

Meanwhile over on Broadway the venerable Hollywood Theatre announced it too is not long for this retail coil.

One wishes the Internet could just kill off the porn theatres and leave the rest standing but that's not the way things work in the pitiless world of Adam Smith.

The Invisible Hand

It is natural for cities to reshape themselves as business models change. Feed stores, ice wagons and milk trucks have all been mourned in their turn. But it's hard to imagine anyone wearing black on the day the Invisible Hand sweeps away the cell phone stores and corporate cafes that infest our civic landscape now. The creeping sterility that long ago transformed Robson Street from a row of delis, grocery stores, and small businesses into a franchise farm has been succeeded by a new kind of retail extinction driven by Web-based giants like Netflix and Amazon.

Peat isn't surprised at the end of institutions like the Hollywood. "The recent demise of book stores, independent theatres, music stores and video stores seems completely predictable," he says. "Everyone loves them, but few frequent them."

The end of Videomatica comes as a particular shock, since the 30-year-old store is more than just a sentimental favourite. It has long represented the reliable fallback option for hard-to-find items. Local film buffs had the luxury of compiling mental lists of obscurities to be accessed at some future date -- perhaps Werner Herzog's Fitzcarraldo followed by the classic making-of documentary Burden of Dreams; perhaps Jean-Pierre Melville films like the 1955 classic Bob le Flambeur or 1969's Army of Shadows; perhaps TV favourites like the 1994 series My So-Called Life, or Brideshead Revisited, or old Partridge Family episodes. Whenever your heart's desire refused to show up on cable or online menus, you could simply say: "I'll get that from Videomatica sometime."

A different sort of library

The comparison to the Vancouver Public Library seems apt. And Peat says the suggestion of a government takeover has indeed been made. "I always used to joke that because we kept everything, and the public expected us to, we should become a government agency without the bureaucrats."

Videomatica's peerless library may yet remain intact. "Meetings with interested institutions have gone well," says Peat, "and we are hopeful that one of them will have a Videomatica resource library when the dust settles."

If some of the customers coming back to pay their respects to Videomatica these days have a sheepish and remorseful look to them, it's not necessary. Peat doesn't judge. He's just happy to see old friends, for awhile at least. "We love hearing stories that go back to the prehistoric days of VHS," he says. "Makes you want to rewind a tape for old times sake."  [Tyee]

14  Comments:

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  • snert

    1 year ago

    Video killed the radio star

    http://www.youtube.com/watch?v=WqegYaxKuc0

    And life goes on.

    If this collection of videos has not been fully digitized it will just disintegrate with time which, BTW, doesn't stand still for anyone.

  • Worrywart

    1 year ago

    Store Closings increase

    What does this say about the future of commercial real estate, as more and more is done online? I guess there is always room for another Tim Horton's here in coffee land.
    Culture is becoming a Telus modem and a triple frap latte. God are we boring!

  • pwlg

    1 year ago

    video store closures

    The hegemony of movie distributors have almost full control of the movie houses.

    It's not so bad in Vancouver where there is some choic but the other communities in the metro Vancouver area are left with the Hollywood pablum. One theatre's showings are no different from an other.

    Video stores as well in most metro Vancouver communities are mainly the "big box" video stores, however, the little store with a variety of videos, including foreign and independent selections are also closing.

    For those of us who live outside of Vancouver proper our options are even more limited.

    In a newspaper article from a South Surrey publication a popular independent and small video store is closing after 30 years. A few kids held a lemonade sale to help out the store. The owner's problem like many others is the diminishing sales as electronic downloads become more popular (at least for mainstream hollywood blockbusters) as well as high commercial rents.

    Perhaps what is needed are outlets online, similar to Videomatica and other smaller video stores, that have fast downloads of foreign and independent movies.

  • Todd Brayer

    1 year ago

    Expensive

    Perhaps one problem was that Videomatica is very, very expensive?

  • wcullen

    1 year ago

    The Internet Kills Neighbourhoods..?

    How disingenuous and ill-informed is that!?

    People didn't come to the store, the internet didn't stop them. The internet provided what Videomatica didn't, and in some aspects, wasn't willing to. The internet provided them a more reasonable, innovative, and convenient option.

    Certainly competition plays a part in Videomatica's demise, as it did for some of the independent bookstores.

    But to lay this at the feet of the new media is disingenuous. Videomatica, as one commenter already noted, charged too much. If you rented a TV series from them, unlike Blockbuster, for example, you paid full price for every DVD.

    They didn't provide discounts (aka incentives), for example, for educators who could have extended their consumer base, and been return and consistent customers.

    Personally, I found there was always the attitude that the store was doing 'us' a favour; like it was a privilege to rent from them. It wasn't and isn't and, so, at least in part, you reap what you sow.

    There are many innovative independent organizations that adapt to the myriad of changes the world goes through. Videomatica hasn't, and it cannot lay the blame on anyone else's doorstep anymore than we should mourn it as a hub of a community.

    Sorry, that's just not even reasonable; and, yes, I'll miss them none-the-less.

  • rangergord

    1 year ago

    Blame the internet

    Thousands of us outside the myopic city of Vancouver could not access this video store. We can access the internet. So the upside is more people have access to classic and alternative films via the internet at lower cost. Not to mention the fact that Steve Burgess gets to publish in alternative media via the internet that people outside Vancouver can access. So cry me a river about another video store closing. My little burg once had four video stores. Now we have one, an independent outlet with a very uncertain future.

  • rac

    1 year ago

    Wasteful Business

    Driving to rent a video is one of the most energy inefficient things that people will ever do. It is really silly using a 1500 kg vehicle to transport something that just weighs a few grams. Even worse, to rent and return it requires 4 one way trips. If it is 5km from home to the video shop, the energy used to rent and return the video by car would be enough to transport that disk around the world.

    It is time we stopped doing such energy wasting activities.

  • rac

    1 year ago

    The Internet Helps Great Neighourhoods

    What a ridiculous title. By allowing people to work in cafes, the Internet is actually creating more lively neighbourhoods. People are also working at home more meaning more people are able to go to neighbourhood businesses during the day.

  • Bobby Peru

    1 year ago

    More Ill conceived and hollow opinions from Tyee writers

    Steve Burgess not only fails to unveil a single intelligent observation and idea in his feature, but reveals the weak, left wing tinged, luddite inspired viewpoints that would render us back to the Stone Ages. Instead of concluding the internet is an evil monolith that needs to be controlled, Burgess should have asked some hard questions to the people behind Videomatica.

    Burgess stupidly states, "One wishes the Internet could just kill off the porn theatres and leave the rest standing but that's not the way things work in the pitiless world of Adam Smith."- does Burgess wish for some "People's Committee of the Internet" to decide socially good uses for the internet? Is Adam Smith's capitalism really pitiless? Or does he forget what capitalism has done for the internet? Maybe Burgess, Mayor Robertson and Adrian Dix can tell us what is good and bad for us?

    Videomatica deserves to perish because it failed serve its customers. Despite all the nostalgia and love, too few customers actually used Videomatica. And like all left leaning Canadians, Burgess falls into the trap of arguing that everyone owes Videomatica a living. All of the obscure movies that Burgess claims that Videomatica carries are available on Amazon or can be bought on ebay.

    Burgess should have asked Videomatica, for example, why they didn't execute an early netflix model by improving their online site and innovating a physical delivery system that didn't involve a bricks and mortar store. Instead, Videomatica managers were frozen like deer in front of headlights. Think that millions in the lower mainland have easy access to much more video than Videomatica could ever offer. Instead Burgess offers a pitiful argument defending a dinosaur.

    Rather than excoriating the success of "... a new kind of retail extinction driven by Web-based giants like Netflix and Amazon.", Burgess should consider that Netflix and Amazon were at one time, smaller businesses than Videomatica. But, by serving real and changing customer needs they became much bigger and did a better job helping the community.

    And has Burgess been locked in a time capsule underneath his floorboards? He says, "The end of Videomatica comes as a particular shock, since the 30-year-old store is more than just a sentimental favourite. It has long represented the reliable fallback option for hard-to-find items." Has anyone told him about this new invention called the internet, where you can discover hard-to-find-anything without leaving your house? A shock? Only if you haven't used a computer for the last 15 years.

    And what's this talk about Videomatica's "peerless library" and a "govt takeover"? Why should taxpayers care about an obscure videostore? Should this be another critical issue like the homeless?

    Did Burgess or the editor conceive that inappropriate title about the internet killing great neighbourhoods? The internet has built huge global communities.

  • Steve Burgess

    1 year ago

    "...replied Burgess stupidly."

    Bobby, I love those helpful constructions of yours! "Burgess stupidly states..." Touche! If only I had noticed I was stupidly stating. I just wish there was some sort of Word program that underlined the stupid-stated sections.

    One point I've made before which bears repeating: headlines are not written by those who write the articles. Not always an issue but a headline can put a certain spin on a story. Rac, I think you are reacting to the headline rather than the article--there's nothing in it about cafe culture or the Internet's effect on that. The article mentions only the effect the Internet is having on video stores and certain other businesses. On the other hand I don't get your point about driving to video stores. Why blame the store if you didn't ride your bike or take transit?

    Rangergord, you make a very good point that the article overlooks--the online democratization of movie access. I do think that something valuable is lost when stores like Videomatica close, something that is at present not completely replaced by online services. But it's true that this is the parochial viewpoint of a Vancouver resident.

    As to those who say Videomatica went out of business because it was snooty and expensive, why then did Blockbuster go bankrupt? Snobbery?

  • Steve Burgess

    1 year ago

    P.S...

    Correcting my last post--Videomatica is not out of business just yet. They say they likely will be within months.

  • John Greg

    1 year ago

    Ah, yes ...

    "Stupidly stating."

    I love stupidly stating.

    I do it a lot.

    But not, I think, quite as vociferously as good ole open minded and ever-polite Bobby Peru.

    /jus' sayin'

  • Organic_Seawater

    1 year ago

    Mail Order vs Internet

    rangergord's criticism that people outside of "myopic" Vancouver cannot access the store is not well-founded. Videomatica has a mail order branch operating under their brand.

    This type of operation may still be somewhat successful as huge chunks of the world still have poor access to high-speed internet which is needed for streaming and downloading.

  • Bobby Peru

    1 year ago

    Setting the standard?

    Burgess, is that the best shot you can take at my post, correcting a style error? Drag yourself out of the shallows of mediocre journalism and think about what I wrote. That you failed to vigorously investigate why Videomatica failed shows you are only able to regurgitate the usual soft left journalistic style of blaming capitalism, the BC Liberals, Gordon Campbell (replace with Christy Clark), corporations and the so called "rich". Okay, I'll let you off the hook for the puerile title. That your editor claims that the internet destroys neighbourhoods and communities shows that he or she hasn't used the internet for awhile.

    I'm surprised that a decent Vancouver brand name like Videomatica couldn't find the resources or ideas to survive. Surrendering their expensive Kits digs, moving to a small warehouse in Surrey and using mail order might have satisfied its loyal following.

    Or maybe its followers really weren't that loyal. Everyone loves to walk by nostalgic venues like cinemas and video stores, but who actually uses them? Blockbuster went bankrupt because unlike its direct competitor Netflix, it failed to come up with a new business model. Just like Videomatica. Perhaps Burgess could have investigated the Netflix vs Blockbuster war and found out more about surviving against technological onslaught, falling price points and changing customer tastes. Blockbuster was recently bought by a satellite operator, DISH, so expect a comeback with a new model.

    Netflix charges about $8 a month for all you can view compared to $4 per show on video on demand. That's a better deal for most viewers than cable or satellite TV. Now stack that up against what Videomatica charges for renting an obscure movie. Indeed, you could probably find that movie on Amazon or ebay and buy it for a price that represents a few Videomatica rentals. So they also priced themselves up and out of the business.

    Videomatica has only itself to blame. I hope they torture Kits by replacing it with a Baby Gap store.

    Thus, Burgess should thank me for doing some analysis for him rather than play petty journalist and pick out style errors.

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