Life

Modelling Bad Behaviour

Mocking 'Top Model' was my group sport, but the joke's on me.

By Elaine Corden, 25 Oct 2006, TheTyee.ca

American's Next Top Model

ANTM: lipo-ing our humanity

This Wednesday night, as we have for the past few weeks, a gaggle of my girlfriends will gather round the ol' flatscreen to watch the seventh season of American's Next Top Model. We rotate from house to house, where we drink wine and gather round the glowing fire of the TV. And at each party, there's a man-shaped hole in the wall of the chosen apartment: the result of a Bugs Bunny-style decision by the host's live-in male companion to flee the house before the estrogen fest begins.

As hockey fans have their hockey pools, so too do we, and many groups of ladies and sassy gents around the continent, have our Top Model pools. The buy-in? Ten bucks for one chance at picking the winner (which has to be declared before the "makeover" episode), $20 for two picks. This year's prize is a not insignificant $200. Yowza.

It's been an interesting evolution, over the years. What started as a silly weekly event to gossip and drink red wine, has evolved into a sort of free-for-all bitch fest, the one opportunity we have each week to let our most horrible and judgmental sides come out fighting. Like the show itself, it has devolved from a simple beauty pageant to a throwing of the (self-righteous) Christians to the lions.

On the salary of a writer, I can't afford to be throwing my money around on insecure teenagers from Chastity Pledge, Virginia, so this year I've taken comfort in watching not just the show, but the social dance that surrounds a group watching.

My conclusion? We are just a hair extension away from the complete undoing of feminism.

Frippery, quippery

A group of women who would never deign to watch the frippery of, say, Miss America, is gathering like foxes to the henhouse to watch half-wit Americans tear each other apart in order to be named the alpha-female of reality TV. We ought to be ashamed; at least Miss America pays collagen lip service to contestants' career and charitable aspirations. On ANTM, the "talent contest" is a battle of catwalking egged on by the frightening Miss Jay, and the only aspirations towards greatness seem to be about who can stab her fellow contestants in the back while still looking "fierce."

My first inkling of this came during episode one of this latest season: "Tyra be looking like she ate another supermodel!" I quipped.

I laughed, and the gaggle of estro-drunk, educated women laughed. But like an e-mail sent off in a moment of anger, moments later, I felt a deep, unabiding shame. Had I just called a beautiful, successful woman fat? I had indeed. And it only got worse from there.

In choosing their bets, my friends -- these smart and liberated women -- had several dilemmas. Having played for a number of seasons, they knew the pitfalls.

Beeotch or brain

"I always pick the crier," complained one.

"I'm gonna pick a blonde," said another. "A blonde has got to win one of these days."

"I want to pick Melrose, but she's a bitch, and the bitch never wins," said another.

No girls, the bitch never wins -- not on TV and not in the boardroom.

The feminist model, with its maxim of solidarity forever, sure does unravel quickly when we're judging Maxim models who epitomize the "perfect body" competition we know we're all in.

To wit: though it seems like a harmless pursuit, watching dull but comely teenagers (and twenty-somethings) compete for a grab at the brass heels, we're actually wilfully participating in the undermining of women through their depiction on television. What's more, these skinny sirens are lipo-ing our humanity right there into the screen, to the point where no human foible -- 10 extra pounds, Lupus, face herpes, victimization by Hurricane Katrina and, in this season, a girl whose family perished in a plane crash, who was the lone survivor and kept alive only by the heat of her mother's corpse -- is off-limits for character assassination.

Un-reality TV

Television Without Pity, a fiendishly funny website which covers this show and others, regularly made jokes about Season 2's Mercedes and her battle with Lupus. Last year, when the other models poured water over a Hurricane Katrina survivor's head ("Your hair looks natty," they said) right before kicking her off the show, it was all our viewing party could do not to laugh. This year, when I missed a viewing party and enquired as to who got kicked off, a party-goer blithely replied, "Dead-Corpse-Mom."

This separation from humanity is not just a Top Model phenom. Just switch over to CBS for race-based Survivor to see a similar gambit for us to erase our own hard-won humanity in one extremely foul swoop.

In these shows, we are presented with caricatures of humanity. And though we know we are just watching fantasy and stage lighting, these caricatures slowly make their way into our lexicon of human archetypes. Though it does humanity as a whole no great service, it's particularly harmful to women: stereotypes we have fought since Betty Friedan first told to the patriarchy where to stick its pot roast have come back full force.

Humanity 101

If you believe what you've been taught in every season of ANTM so far, you will know this: black women come in two forms -- bitchy diva or slightly illiterate down home charmer with a heart of gold. Girls who are bigger than a size six want to be a size two, and will vomit up their own souls to get there. Girls with short hair are "funky," but probably "dyke-y" as well. The prettiest girl is always the bitchiest. Ugly girls are the nicest. Girls who are neither black nor white aren't going to make it in this industry. Pretty girls are stupid girls who will cry and cry and never once show an ounce of spine beyond cat-fighting with other, pretty, stupid girls.

Even if we accept that this is not some clever trick of editing (and surely it must be), the fact is, each season we learn these roles by rote, and each season we accept this backwoods depiction of women as more normal. Not only are impressionable young girls watching this crap and metabolizing it, but older, educated women, whether in irony or not, are watching it too, unwittingly losing parts of the dignity of their gender as they do so.

As runway coach Miss Jay clearly demonstrates, the line between camp and ferocity is very thin indeed. It is amazing how quickly a mockery of programs like ANTM becomes an appropriation of its values. It becomes expected, never mind acceptable, for us to tear other women down, never once questioning what the point is. Pre-picked, drama-friendly approximations of the American girl go unquestioned as we are all too distracted by the shiny, hair-pulling drama unfolding. Yes, we know it's oh-so-bad for our souls, but it's oh-so-much-fun to participate in sanctioned bitch-slapping after holding it in for so long.

Does the phrase divide and conquer ring a bell?

Size 0 denominator

The parties and model betting pools I've attended started as the one hour in our week when we could be with other women and embrace a girliness, nay, a femininity, that smart women are not normally allowed. We got together, admitted that, yes, it felt nice to feel pretty and wear dresses and think (sometimes) about lipstick. Then it became a healthy venting session. But it's come to this: our group, much like the show, has devolved into the lowest common denominator, one where we accept that beauty comes hand-in-hand with idiocy and bitchery and there is only room for one Top Model atop the scrap heap of fame-hungry young women. It's not Top Model. It's Top Maudlin.

My money, if I were the type to bet, is on a slow unravelling of feminism, one that we, as women, help unfurl with our own hands. As Ariel Levy pointed out in her book Female Chauvinist Pigs, we've come to equate the power of our beauty and sexuality with an all-encompassing power. And now we tear each other apart as if that power were in scandalously short supply. Despite the steam that one may blow off playing bitch for an hour while watching ANTM, there is the real likelihood that the jokey, snide remarks about these attention-starved women prancing about on TV will deeply wound our own psyches. The challenge becomes turning off the harsh critic when looking at women in the real world, and switching back to normal value judgments, when critiquing catwalking and badly photo-shopped poses is so delightful, wickedly fun and easy.

There is nothing to be gained from ANTM except a documentation of eroding intelligent depictions of women on television, and, because television mirrors us, the erosion of actual feminist thought. So perhaps when Tyra tells the girls to "be fierce," perhaps I shall -- meeting with my female friends to beeotch about real issues, shutting off the god-damn television, or at least turning the channel to a show that doesn't depict women as preening idiots whose only assets are telegenic foolishness.  [Tyee]

19  Comments:

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  • Truman Green

    5 years ago

    Comments on "Modelling Bad Behaviour"

    I actually think this is a brilliant piece of writing, Elaine Corden.

    You pretty well said it all, with rare insight, intelligence and really good, perfectly balanced sentences.

  • Jeffrey J.

    5 years ago

    Excellent analysis. Ms. Corden has vivedly described the experience of many women who are watching the dismantling of a once progressive society. It is precisely why the slick, well oiled media machine works! The same techniqes result in otherwise compassionate viewers cheering when The Donald says"You're Fired". Or when a generation of peace activists find themselves watching violent war movies.

    Which raises the larger issue. While one can criticize such viewers, and feel guilty being one, responsibility doesnt' end there. And responsibility and accountability are key concepts here. Which means you look to the owners and proponents of such "works". You look to those who have direct financial gains in producing these works.

    The social sciences have brought us so many profound insights. If you provide a mass audience with depiction after depiction of powerless women and all powerful men, your culture will grow in a certain direction. If you depict women and men as equals interested in meaningful activities, your culture will grow in another direction.

    Except for cultures where that "choice" is not acknoweldged or discussed. In which case, you have corporate America.

    Where does personal responsibility lie? Far down the food chain, I'm sorry to say. Which is not an abandonment of personal responsibility. But if we are to retain any of the progress that social science as given us, in speaking of responsibility one cannot leave out the more responsible party in ones analysis.

    Personally, I have coped with this mindless onslaught of slick amorality by unplugging our cable TV four years ago. Did I experience withdrawal symptoms? Yes. Do I read more now. Yes. Am I happier and less infected? Absolutely.

    Thanks for a stimulting read.

  • shera

    5 years ago

    Elaine, you're hilarious, and you've made my normally dull morning hilarious.

  • Sarah L

    5 years ago

    Great article, Elaine. It moved me to sign up and start commenting!

    I tried and I tried to skip this cycle of ANTM, but I am a feminist ANTM addict. I wonder if you think there is anything positive in the general acceptance on ANTM of (certain kinds of) queerness-- like Miss J is just there-- no one makes fun of him or tries to explain why he is dressed like an unbelievably frumpy (oops-- help, there's the ANTM induced bitchiness) woman. Could this be positive?

    I wrote a column for my monthly gig in Xtra West about feminist lesbians who are obsessed with ANTM-- it's on my website, sarahleavitt.com--search Top Model or use this link: sarahleavitt.com/word/?p=143.

  • G West

    5 years ago

    Good article.

    Too bad the critical standards of TV audiences (men and women) are so low that it needed to be written at all.

    At least the Real Estate porn that is all over many specialty channels this fall occasionally has a decent home repair tip.

    That this kind of 'aren't we superior' TV is still in fashion is a sad commentary on both critical standards and the way leisure time is being poured like good wine into the sands of the desert.

  • Tieleman

    5 years ago

    Good article, as a male who has watched a few episodes can testify. It's a crappy show, Tyra is a nasty and self-important piece of work, the would-be models are often desperate and yet it does have a compelling appeal at times.

    One might uncharitably say it's about time women had the male equivalent of professional wrestling, with it's age-old stereotypes to cheer and jeer.

    But the reality show phenomenon is important in pop-culture and our society and progressives would be wise to examine it more closely and keep watching, if only with a jaundiced eye.

    - Bill Tieleman

  • Alcibiades

    5 years ago

    Tieleman
    Why keep watching pray tell? Surely 'once bitten - twice shy' ought to be the lesson.

    Watching, even as an exercise in the study of sociopathology, simply encourages them.

  • Coyote

    5 years ago

    Gonna hafta watch the show, so maybe I can comment on it. :-) 'Sides, I can be as trashy as the next guy when it comes to checking out a woman with cleavage and good bones.

    EDITED FOR RACIALLY OFFENSIVE CONTENT (SEVERAL COMPLAINTS) ... dressed to the tacky 9s? Audience full of Barbies?

    I'm not much of a TV watcher, though when I occassionally do, the plethora of women's advice and gabfest shows is mind boggling. It's like malls-, row upon row of women's fashion stores.

    Oprah!

    Helllllp! Quick, let me outta the room!!!

    Somewhere in fairly recent years, advertisers and TV producers, like mall owners, discovered that "the tube" is really more a woman's medium than a man's, in terms of hours watched, I suspect.

    Me? I'm a radio listener. Goes with being an oldie but goodie, pre TV raised. :-)

  • kendylsalcito

    5 years ago

    I'd like to present a counterpoint. This is the first year I've ever watched 'Top Model.' Like Elaine, my weekly viewing involves wine and women and snack foods and snarky comments about the competing girls. Unlike Elaine, it's not the feminist in me that finds my (new) weekly ritual appalling, it’s really just the humanist in me.

    Watching ‘Top Model’ is like watching any reality TV show – you decide who you ‘like’ and who you hope to see eliminated, and you pretend watching the trivial challenge the contestants face is worth your time (think Survivor or Greatest Race).

    Most of us don’t even believe that these shows are worth watching, though – we’ve just found an excuse to get together with friends and a way to keep from pushing our dates back a day or two or four. Top Model is only on on Wednesdays, so my girlfriends have a weekly Wednesday date.

    The catty comments are just a byproduct of watching people act foolish on internationally syndicated television (tell me you’ve never scoffed at the television when Jerry Springer surfaced in your channel surfing), not a sign of decaying feminist mentalities.

    And keep in mind, are men and women out there who were as devoted to “America’s Next Top Male Model” as Elaine and the rest of us are to Tyra’s version.

  • G West

    5 years ago

    kendylsalcito

    Re: ANTM, you may have a small point. Models of both sexes already fulfill a strange and 'elite' or specialist role in the fashion/ad business. On the other hand, your justifying claim that’s its just another chance for the girls to bond is pretty lame.

    But, the rest of these reality ‘mud wrestling’ contests - all the way down to Jerry Springer clearly play on making the middle class 'feel' good about themselves because they are so 'superior' to the folks (most of them doing it for possible fame and or money) on display who are making idiots of themselves.

    I think both the watched and the watchers are banal and pathetic in the extreme.

    If a woman, who ought to be taking the equality advances that feminism has gained for her as a gift from her mothers and sisters, treats these lessons so lightly, far be it from me to stop her. But, don’t think you aren’t inviting some fundamentally tough criticism – it’s not all fun out there.

    Anyway, work it out among yourselves, I have enough trouble understanding where the degrading spectacle of the 'ultimate fighting challenge' is taking men.

  • G West

    5 years ago

    Anway, as far as male models are concerned, didn't Ben Stiller and Zoolander (3% Body Fat. 1% Brain Activity.) pretty much 'deal' with the 'male' modelling industry?

  • stodmyk

    5 years ago

    It didn't start with ANTM; I place at least part of the blame upon the fictional forerunner of ironically anti-feminist feminism, Sex and the City[/]. In that estrogen-fest, not only are each of the cartoony grandes dames disgusting as they primp, preen and bathe in whine, but the only characters with even a smidgen of personality worth redemption are the men.

  • nightbloom

    5 years ago

    Luv this article!

    I agree with Tieleman that, as an expression of pop culture today, reality fluff t.v. shows like ANTM have something to tell us about ourselves (even if that something is not very nice). To be totally honest, I started to see office politics (which I never quite 'got') and social hierarchies a little differently after observing a few seasons of 'Survivor'.

    Tieleman's also right that ANTM is the feminine version of televised intra-gender powerplays we've been getting on the male side for some time now, although rather than professional wrestling I would take that unscripted extreme fighting show as the male analogy, (now replayed ad nauseum on the monitors of gay pubs across the continent). Those guys aren't playing a role - they're real 20-something knuckleheads with no-luck roughneck backgrounds trying to make it big doing the only thing they do well.

    Speaking of which, if you ever want to observe at what point the line separating mere 'bitchy' from outright 'heinous' lies, try watching ANTM with a room full of gay men. There's something about this show that brings out the worst in everyone.

  • Tieleman

    5 years ago

    Short answer to Alcibiades - I watch in order to spend time with my 20-something daughter, who loves it, despite my desparaging comments throughout! - Bill Tieleman

  • Aimless

    5 years ago

    Just. Don't Watch.
    TV producers don't care why you watch, or what you think of their product, just that you watch it.
    It's junk food, folks. It's cleverly designed to suck you in and make you feel good (in some sense), even as it puts on the pounds or dumbs down the humanity. It's doing you no good at all.
    You've gotta be strong and just ... don't ... watch.

  • Alcibiades

    5 years ago

    Tieleman

    You jest! That's the best way (or only) way you can find to spend time with your daughter?

    I seriously doubt it. Get up and walk away - she'll be far more impressed by that.

  • flyingfish

    5 years ago

    ^ spoken like a daughterless person. ;)

  • peefer

    5 years ago

    I have a young daughter. Ignoring her choice in entertainment doesn't work. Watch what she watches but ask questions. Don't pontificate or answer them yourself. Get her to figure it out herself.

  • G West

    5 years ago

    peefer
    I agree with your observation; but, the comment above evidently refers to Bill Tieleman's 20 something daughter.

    There IS a difference.

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