The 'TV Is Evil' Industry
Does the box really make teens fat, stupid and hot for sex?
Yeesh. The dubious wing of the social research industry is at it again trying to make their studies newsworthy (and grant worthy) by pointing to TV as the root of all evil.
The April issue of the American journal Archives of Pediatrics and Adolescent Medicine has attracted lots of ink and air because it is devoted to how TV is bad for children's health. There's a nod to the box's evil cousins - video games and the Internet - but television, as the oldest and most worldly family member, is the uber-villain.
Now, far be it from me to defend television. I have my own grievances, starting with the writers of 24 who appear to have lost all concept of plot.
But the pseudo-science delivered by this kind of research is downright dangerous. The articles imply that TV-watching leads to such ills as adolescent promiscuity, junk-food consumption and obesity.
Have you noticed how TV seems to fill the same role for some academics as The Devil does for fundamentalists - a handy excuse for a host of social and personal failings. Now, of course, the studies merely "link" these findings - which is the responsible, academic thing to say. But the fact that they were looking to "link" bad behaviour with entertainment media in the first place tells us all we need to know about what they're really saying: the TV made 'em do it.
TV conspiracies?
Among the findings:
- Overweight three-year-olds were more likely to be awake in rooms with a TV on for two or more hours daily.
Did the tots buy that TV and hook it up? Were they actually watching it? So, what the study really means is that people with sedentary lifestyles (as indicated by a lot of TV watching) raise children with sedentary lifestyles, and this leads to weight problems? How is the TV to blame, again?
- Black children - excuse me, African-American children - are exposed to more commercials for junk food via Black Entertainment Television than are children watching the WB or the Disney Channel.
So, is this some great conspiracy to undermine a minority group by forcing an inferior diet on them? Or did marketing research show that the audience viewing one station was more inclined to buy junk food than the audience viewing other stations, making ads here the best bang-for-the-buck?
Cuz, if ads can actually make people do things they are opposed to doing, why aren't they putting more sugary-cereal ads on stations with a fruits-and-vegetables audience? Maybe have Count Chocula sponsor Masterpiece Theatre? Could it be because that's not how advertising works and advertisers are sensitive to only one colour: green. That said, never let logic get in the way of a good conspiracy theory.
- Male college students who played violent video games such as Grand Theft Auto III had more negative emotions and higher blood pressure than those assigned to watch The Simpsons video game.
Dare I say that would probably be true of audiences for Macbeth versus audiences for A Midsummer Night's Dream - if anyone bothered to study this. But then, there's no incentive to prove Shakespeare is evil. Well, except among high school students condemned to read Julius Caesar. Alas, they lack the cash to fund such a study.
Ad it up
- The more TV third and fourth graders watch, the more they asked their parents for the products advertised.
Well, no shit, Sherlock. Do the people doing this research actually understand the goals of advertising? I'm guessing the parents of these children are more inclined to want the things targeted to their tastes, too - once they've seen them. How can you want something unless you know it exists?
Say, maybe there's a PhD dissertation in this: Metaphysics and Advertising, or how many iPods have to dance on the head of a pin before we all want one?
But getting back to logic, how is having the kiddie greed gene activated a health hazard? Do the little darlings faint from shock when they hear the word no?
Snake-oil sellers have always been with us -- isn't it the job of parents to teach their kids to be skeptical of society's sales force? This may come as a shock to some, but the world is not a warm Sesame-Street-kind-of-a-place and advertisers do not have the best interests of their vic…er, customers in mind. The earlier kids learn this, the better.
Of course, it turns out even Sesame Street isn't Sesame Street. The production house that means caring and quality to parents just announced it's releasing dvds for the six-month-old audience. Sesame Beginnings is stirring controversy, courtesy of the American Academy of Pediatrics' statement advising against TV viewing for children under two. The people who brought us shows sponsored by the letter Y protest that their offerings are better than average in that they encourage "parent interaction" with the ankle-biters. Which suggests the folks living on Sesame Street aren't clear on the reason people plop the precious ones in front of the box in the first place.
Sex and the parents
But back to the studies, which delivered one of my all-time favourite findings:
- Teens under 16 who watched at least two hours TV a day, and had parents who strongly disapproved of sex, were more likely to initiate sexual intercourse.
To hell with the TV connection, I'm curious about why teens with disapproving parents were more likely to have sex. Unfortunately, there were no opinions about the parents, just the TV.
But I have a few theories. People with rigid, censorious attitudes tend to be a fry short of a Happy Meal and therefore make lousy parents, which in turn leads to defiant children. That could be the social explanation. Then there's the genetic one: stupid people have stupid children. I've long been fascinated by parents who seem mystified by the obnoxious things their offspring do when the rest of us can see that the kids behave just like the parental units.
Of course, there's also a theory gleaned from evolutionary biology: teens just want to have sex. For the species, getting on with the business of contributing to the gene pool promptly, makes a lot of sense. In response to those inevitable periods when life expectancy is only 40ish (the iron age, the industrial revolution,) or eras when half of women die in childbirth and half of children die in infancy, Nature was smart to encode the instinct to rut early, rut often. It's good for survival.
So how can TV be held responsible for the adolescent urge-to-merge? It's more likely their relentless sex drive is what makes shows about naked-and-beautiful people doing the wild thing so damned attractive. (To people of all ages, I might add, but I understand why parents would rather blame mass media for this and so much else - like their own taste for porn.)
It's unfashionable to say, but I have a sneaking suspicion that the fat, stupid, hostile, lazy and promiscuous didn't get that way because of TV. My bet is that they're addicted to TV and its relatives because they offer so darn much that appeals to the fat, stupid, lazy, hostile and promiscuous.
I'd mount a study to this effect if I could find someone to fund it. But it seems no one wants to pony up the cash for research that may conclude that we have only ourselves to blame.
Shannon Rupp is a contributing editor to The Tyee. ![]()



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Colin
5 years ago
Comments on "The 'TV Is Evil' Industry"
My daughter gets to watch “Treehouse†which is a selection of children programs, there are a couple of shows she love, but even with the TV on, she will quickly get bored and take off to explore the wonders of the cardboard box or some other thing.
Funny several times we got to the point where we couldn’t stand listening to the kid shows, flicked around the TV for something worth watching and ended up back at the kids channel. I suspect that TV programming is becoming irrelevant to most people. Hence the desperate attempt to up ratings.
Grumpy
5 years ago
TV is no longer the 'great eye' it used to be, the internet and all those online goodies has now taken over. The TV industry is now showing cheap 'shock' programs, soaps, and lots of T&A to help secure viewership to sustain advertising rates.
For kids it's cartoons from the moralist/religious right to the almost obscene/sexual anything goes left.
There is quality programing on the specialty stations, but they are few and far between.
The next few years TV will become that 20th century thing, where families sat together watching their favourites after dinner.
SharingIsGood
5 years ago
Grumpy wrote:
I am sorry Grumpy, but I believe you confused. Just because left-leaning people want to share the resources of the planet, does not mean that they wish people to live immoral lives. It does not mean that they allow their children to be brought up in obscene circumstances. In fact, I believe it is more ethical/moral to share than it is to hoard. Further, I believe all "Christian" fundamentalists are in error of by not following their sacred book when they support a government that believes in secretly "selling"/giving away to the rich shared resources that belong to all.
I believe that these bills are highly unethical; and, they should face some sort of constitutional challenge in the courts if the NDP can't find the backbone and the resources to stop them. Where are the major media players at a time when they should be shouting in the papers, on the radio and from the CTV sky-cam that these bills smack of fascism/dictatorialism and that it is taking away their right to inform the public? Further, if the people of BC stand for this, then they deserve the government that they have.
SharingIsGood
5 years ago
My apologies for the typos/errors above. I hope my message is straight-forward even through my grammatical maze.
James Burns
5 years ago
Ummm.... ok other than a bitch session at social scientists who dare critique the guilty pleasure consumed by the majority of North Americans (e.g., in North America what is the average amount of time per capita of vacuous TV watching per week? I've heard figures in the 28+ hours range, although I don't have a link handy to back that up.)... what exactly is the point of this article?
Reductionist arguments that say TV is the cause of all evils are foolish. But is that what the studies say, or do they say TV has an impact on increasing negative behaviours in children?
Eat junk food, and you get fat and unhealthy. If you go to the convenience store and you are surrounded by ten aisles of process packaged crap, and a tiny basket with a browning banana and a couple of franken-food red delicious apples, do you really have a choice to eat healthy? Is that what you are being encouraged to do? Or is the profit margin on the processed packaged food simply far greater, and thus it is in the interests of business to push that over healthy alternatives?
Could there not be some correlation between watching the overwhelming amount of pap broadcast on corporate TV designed to sell, sell, sell and perhaps influencing negative behaviours? The fact that what is manufactured for broadcast appeals to and encourages certain inherent biological human drives does not obviate a legitimate critique of the broadcast industry if their tactics are designed to increase self-destructive behaviour. And if you take the time to examine advertising theory to young children, it is specifically designed to do just that. They, however, couch the resulting behaviour as something that will increase profits. Business is only interested in profit, preferably by the shortest quickest route.
This article is one sided, appears hastily written, and subsitutes considered thought and indepth analysis for simplistic invective. In fact, it reads like a FOX network rant.
Please try again.
Colin
5 years ago
I have noticed how my daughter will cue into the music for kids commercials, I suspect that that they use tones and notes that are easy for kids to hear and recognize. Thankfully we have a mute button to combat this, plus most of her watching is on a channel with no commercials.
pale
5 years ago
We watch PBS here...(american I know, but no commercials) And some treehouse. I used to tape shows, and zap the commercials out. (bad bad consumer I am...)
But in the end that power button is there for a reason. Parents have to be on this, its like anything...too much can be a bad thing. My older kids have cable in their rooms, and they also know that Mama knows where the connections are and that the screen can go blank for secret TV watching (tried and true knowledge)
Aside:
Has anyone seen The BIG BIG world on PBS, for preschoolers? I must say that is just incredible for little ones...hehhe, and Snook (hes a tree sloth, who sounds a lot like a new ager) cracks me up.
Colin
5 years ago
Yea we generally limit it to the evening hours, she loves the Einstein videos.
Stump
5 years ago
Dora, Dora, Dora the Explorer... Dora, Dora, Dora, Explora Dora!
(Hey, it rattles around my head everday, just thought I'd share!)
I know, I'm an evil man. Don't make me start singing the Clifford song!
pale
5 years ago
Stump. if you do, Ill start singing the theme from thomas the train....Bwahahahhahaha....
dude
5 years ago
cbc kids. good programming. no commercials.
Avicenna
5 years ago
There were a few errors in either the interpretations or the hypothesis of the studies included in the April issue of the Arch Pediatr Adolesc Med which was focused on the role of media on children's health outcomes. This is obviously a huge issue since TV has overtaken quite a significant portion of childrearing duties - hence the interest. The last study mentioned in the angry article above was rather unfortunately misunderstood - the researchers found that only teenagers watching 2 or more hours of unmonitored TV and having sexually "rigid" parents were more likely to have intercourse - but those teenagers who had parents that did NOT disapprove of sex (i.e. - were sexually "free") also had increased sexual activity - but this was independent of the amount of TV watched. The point of these studies is to have data on the impact and influence of media on the health, behaviour, and pyschology of youth (who are the most impressionable members of society) - even if some studies may seem obvious - they need to be done to give foundations for future policies regarding such things as the type of advertising allowed during youth programming, and they also give tools to parents and educators to modify the environment inducing a negative outcome.
Cycling Commuter
5 years ago
James Burns wrote:
surrounded by ten aisles of process packaged crap, and a tiny basket with a browning banana and a couple of franken-food red delicious apples, do you really have a choice to eat healthy?
UBC researchers did an interesting study recently. They placed bowls of sweets on some secretaries' desks within easy reach. They placed bowls of the same sweets near other secretaries' desks in locations that required the secretaries to get up from their chairs and walk a few steps to grab a sweet. The secretaries who had sweets within easy reach ate a lot more of them than the secretaries who had to walk a few steps to reach them. So much for the battle between temptation and willpower.
Willpower has its limits. Temptation does make a difference. If a member of my household buys a big bag of chocolate almonds, I wind up snacking on them because they're easily available in moments of weakness. I have never in my life made a trip to a store for the specific purpose of buying junk food. I occasionally buy a very small quantity of chocolate almonds if I'm in a store buying something else. But I never, ever buy a large quantity of chocolate almonds even if they're on sale at half price. I understand and acknowledge the temptation factor.
Speaking of temptation, another study showed strong willpower is not a free ride. Two groups of people who enjoy chocolates were given mathematical problems to solve. Those who solved the problems while successfully fighting the temptation of chocolates placed within easy reach were distracted and didn't perform as well at problem-solving as those who didn't have chocolates placed in front of them.
A very small amount of dark chocolate is healthy and satisfying too. Even when a large bag of dark chocolate is laying around, a small amount is enough to satisfy. Milk chocolate is unhealthy, unsatisfying and too much is never enough.
darcy.mcgee
5 years ago
Treehouse is an evil scourge, and should be banned from the earth.
Yes. Yes it does.
Colin
5 years ago
Stump
NOOOOOOO not Dora, arrrtgh I can’t stand that show!!
What makes me laugh is the “Disney environmentalist†view of the world kids get from TV. All the furry little animals playing together, when in real life they would be eating each other or competing for food. I find to much of the TV is so far disconnected from reality as to be harmful. I think you can teach how nature works without being gory.
That’s why I intend to send her up to the cousins farm when she is older so she gets a better understanding of life.
Darcy
While I admit that it drives me crazy, and my wife hates Daniel Cook, I don’t know if I will go so far as calling it evil, annoying as hell yes, but not evil.
actually sometimes kids shows have some good music playing and my do the cha-cha in the kitchen during part of her Einstein shapes video.
Yammer
5 years ago
Bleah, Dora! Her horrendous voice! HOLA!!!
BTW is anyone watching CBC kids? Does Alyson Court still host? I find her almost too beautiful for childrens' programming. It may prematurely awaken certain brain clusters. It is hard to believe that the same person was Loonette The Clown and Emily Elizabeth of Clifford The Big Red Dog. Speaking of the latter, I always wanted to know what they did with his doo-doo. Surely each log would be the size of an SUV.
Stump
5 years ago
Hmmm, you're right I've never seen an episode entitled Clifford's Big Brown Dump.
Colin:
Zaboomafoo is not too bad for teaching kids about animals. A little bit surreal to be sure, but I grew up with a Giant who talked to roosters and giraffes (RIP Friendly), grouchy monsters in garbage cans, and a man who liked to dress up and play make believe with puppets. Somehow I turned out mostly OK. :-)
guanolad
5 years ago
Shannon Rupp argues that there could be other variables that affect things like aggression and obesity in kids - not just TV. Most social-scientific studies of this sort uses multiple regression and other statistical techniques to separate out the influence of each variable. For example, studies of how new immigrants adjust to the workforce "control" for variables like age, education, and gender, so that you don't point the finger of blame at the wrong cause (or correlation).
So is Rupp arguing that this study did not control for any other variables? Or did she just look at the findings and find them disagreeable?
Colin
5 years ago
Interesting you mentioned immigrants, my wife has been talking to her friends who have kids in school here that also did elementary and/or high school overseas. Most of the kids who were taught overseas are bored and find school here far easier.
kootowl
5 years ago
Zaboomafoo and Kratt's Kreatures are not only fun for the kids...lotsa single moms out there (me included) love the Brothers Kratt, too ;-))
Stump
5 years ago
Now I don't feel so bad for thinking Loonette is probably quite a looker without the clown nose!
Stump
5 years ago
A little Friendly Giant trivia.
Bob Homme never allowed merchandising of Friendly, because he didn't want to ruin the illusion for kids. Very honourable I thought. I doubt such high ideals would fly in this day and age.
Fii
5 years ago
Ah- The Friendly Giant!! My fave part of that show was when he got the chairs ready at the beginning... To this day when I go into the yard with a cup of tea and arrange the patio chairs to face the sun, I think of The Friendly Giant... haha
Ah, how lucky we were to grow up in such innocent times,...
Avicenna
5 years ago
Stump, I'm glad to report that Rafi holds the same level of integrity as our Friendly Giant - he actually turned Disney down to make a movie out of his Baby Beluga creation - not that he was against the idea of the movie - but he didn't want the mass marketing of baby beluga merchandise which is the bigger draw, of course, for Disney and Co. I can't believe that Mr. Dressup has been overshadowed by the Friendly Giant - he is the only TV personality whose death affected me on a personal level. Although CBC has great innovative programs for kids, it is a shame that the programming that was part of the "Galaxy Network" (a branch of the Knowledge network which catered to educational programming for kids) was cut-off due to cuts in funding. I'd still tune into Today's Special if it were on the air....
darcy.mcgee
5 years ago
It would not.
I have a severe aversion to the Harry Potter books, in part because of how quickly they were licenced into a multi-channel marketing machine. I personally think they're poorly written, but at least kids were reading them...and talking about them....Rowling got kids reading. this is a good thing.
It's not as if she needed the money when the Hollywood machine did what it does best: jumped all over a story and saturated the market with it. Impact? Fewer kids reading the books -- for sure -- than would have if they had not been licenced.
We can all probably thank George Lucas and Michael Eisner for this. Lucas made Hollywood aware of the power of licencing; Eisner turned Disney into nothing more than a multi-level multi-channel multi-media marketing machine. It was tragic really.
Colin
5 years ago
I think the Harry Potter series has created a whole generation of new readers. Kids were getting excited about reading books, just as everyone was bemoaning how little they read. I know most of the kids books when I was growing up were far to dull to garner interests, luckily I discovered the “Classics†books written before political correctness or book fads. I also think they were decently written for the audience they were aimed at. I suspect they will be around for a long time.
Jay Currie
5 years ago
Want happy, creative, articulate, yearning to read kids? Step 1: throw away your TV.
The problem is not what's on TV - though in a perfect world a Clifford log would land on Dora - it is the activity or lack of activity implicit in watching television.
It is boring to point out that television watching is an entirely passive experience. It is dull to suggest that the shows for kids generally treat children like morons. And trite to suggest that commercials directed at children are incredibly effective because children do not have the deep, deep pools of cynicism which innoculates adults.
But here's the thing: limiting television, restricting what can be watched or the hours a day does nothing but lead to fights. Similarily, having a television but only playing videos results in the same sort of power struggle around the box.
So, Step 1, get rid of the tv. Step 2 is up to you but expect to be hauling twenty books at a time from the library, plan on spending several hours a day building things, looking for sea glass, inspecting lego structures, looking stuff up on Google, going to the park.
Step 2 is taking back the rearing of your children from the appliances to paraphrase Nora Ephron. The kids are going to whine for a week or two when the box disappears; but they will soon get over it when they discover that mum and dad are available to fill in many of those hours.
The payoff for parents is great kids and no more Dora. The payoff for the kids is a life rather than the blue lit half life in front of the box.
Colin
5 years ago
I will have to disagree, TV can offer a great deal and good stuff can be found, although there is a lot of crap to wade through. Our kids are going to be assaulted by a very high tech society, teaching them how to handle it will be a survival skill. You can even use the crap on TV as a teaching tool. Like everything they can get to much TV, use it sensible.
dave49
5 years ago
How about going back and reading (or re-reading) Jerry Mander's "Four Arguments for the Elimination of Television". His points focused on how the medium of television shaped what content would work best with audiences. Those characteristics of the medium itself shape the content in profound and negative ways. There's more to the 'evil of TV' than studies that claim TV makes teens "fat, stupid and hot for sex".
Between e-mail and other computer applications, Internet surfing and computer gaming, we're finding lots of ways to get our CRT time without watching TV. Add in digital cable and satellite and the arrival of the several hundred channel universe and it's no surprise the old-line major US networks are getting so desperate and copycattish. It is my understanding that average television viewing time has been steadily declining over the last number of years and the trend is continuing.
Most families I know with young children stopped their cable service. The kids watch videos or DVDs. It is the same in our house.
Stump
5 years ago
I didn't have a tv for long stretches of time growing up. Now I work in the self-same industry. It's a tool, just like a hammer. Don't blame the hammer when you whack your thumb.
Just like in a library, the good stuff on tv (it exists) is hard to find.
As to tv being passive, that's more true of adult programs than kids' ones. Dora does invite participation, as do many other shows. It's not interactive per se, but the intent and opportunity is there.
So, I think too much tv is clearly a bad thing, but a little is important for kids, just so they have an understanding of the medium and a bit of tv-literacy. I know my child does get to watch tv regularly but in small doses, and bitches when I say No, but that lasts all of about two minutes and then she finds something else to do.
Fii
5 years ago
TV is out... haven't watched it in 7 years. Too many good books to read, languages to study, mountains to climb, dogs to walk, coffees to drink with friends at cafes, sites like this to surf,.... yadi yadi yadi