The Hook

The Hook Blog

Political News. Freshly caught. A Tyee Blog

Federal Politics

Harper re-brands Canada's government, ditches wasteful apostrophes

It used to be "Canada's New Government." Now the Conservatives are re-branding the government, and tactfully removing themselves from the brand. They're also trying to prove that they saw the recession coming long, long ago. And they're meeting the challenge of the recession by dropping that wasteful punctuation mark, the apostrophe.

Today the Conservatives launched a new website, Canada's Economic Action Plan, to show the country that everything is under control.

On one key page, the term "the Harper Government" appears seven times.

The page tells us that Harper saw the recession coming in 2007, and brought in tax cuts to strengthen us against it.

We now have punctuation cuts as well. On that one page, we have "the Harper governments decision" plus six uses of Canada as a possessive minus apostrophes:

Canadas economy

Canadas business conditions

Canadas debt-to-GDP ratio

Canadas financial system

Canadas regulatory environment

Canadas real-estate sector

Other pages on the site (and the site title itself) do use apostrophes, indicating that the Harper Government is keeping its options open. Or cutting costs by firing the Harper Government web editor.

Crawford Kilian is a contributing editor of The Tyee.

3  Comments:

Login or register to post comments

  • Grumpy

    3 years ago

    All BS...............

    ............the lot of them in Ottawa. The conservatives are collapsing into that political black hole that was always reserved for them and are trying to re-brand their way out.

  • PeteL

    3 years ago

    FZ

    The crux of the biscuit is the apostrophe.

  • snert

    3 years ago

    Just how many

    Canadas are there?

    • The discussion for this story is closed. No more comments can be added.

    On The Hook

    About The Hook

    I will be your Hook editor for this week. But although my particular focus at The Tyee is education, youth issues, and a little bit of poverty and homelessness, we will still be bringing you the latest news from across British Columbia and the country. Count on updates about the student strikes in Quebec, the latest news about oil and gas developments that directly affect this province, local, provincial, and national politics, and more. Stay tuned.

    -- Katie Hyslop