Ever wondered what the worst oil company ads in history look like? Climateprogress.org, a well-read climate change blog, has put together three worthy candidates.
In 1947 classic from Shell titled “Better 'salad' for John McAdam”, two anonymous hands ready a slurry of asphalt and petroleum in a wood salad bowl.
“Recipe: to crushed rock, add just the right amount of asphalt. Blend and mix like a salad...”
Sound appetizing? Better asphalts, the company brags, are “only one research achievement by which Shell demonstrates leadership in the petroleum sector, and petroleum products.”
But for pure irony, nothing beats a 1962 magazine spread from Humble Oil and Refining Company.
Underneath a sloping sheet of glacial ice, the firm boasts: “Each day Humble supplies enough energy to melt 7 million tons of glacier!”
Rounding out the competition, an undated full-pager from Mobiloil assures readers that its product even “flows freely in subzero cold.”
Not convinced? Check out the giant Mobiloil can dumping fuel into a wintry landscape -- the fuel cuts through snow like a spring stream.
Click here to see the ads.
Geoff Dembicki reports for the Tyee.
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